Email Marketing Executive

Email Marketing Executive

Location: Coulsdon
Department: Marketing
Reports to: Marketing Manager
Salary: £25,500 - £30,000
Contract Type: Full-time (37.5hrs/week, Mon-Fri 9:00-5:30)

Role Overview

As the Email Marketing Executive, you will be responsible for the end-to-end management of my client s email marketing campaigns. You will play a key role in enhancing customer engagement, driving conversions, and supporting lead generation through strategic email communications aligned with our digital platforms.

Key Responsibilities

• Email Marketing Strategy Ownership
  Develop and implement a comprehensive email marketing strategy aligned with my client s business goals and customer journey.
• Design & Creation of Email Templates
  Build visually appealing, responsive email templates that reflect my client s brand identity and drive engagement.
• Copywriting & Content Creation
  Write compelling and relevant email copy tailored to different audience segments, ensuring clarity, tone, and value.
• Automated Journey Development
  Create and manage automated email workflows that align with our portal and website experience, enhancing customer lifecycle engagement.
• Performance Reporting & Analytics
  Monitor, analyse, and report on email campaign performance using key metrics to inform future strategy.
• Lead Nurturing & Handover
  Manage nurture streams to guide prospects through the funnel and ensure timely handover of qualified leads to relevant business teams.

• Audience Segmentation & Personalisation
  Segment email lists and personalise content to improve relevance and effectiveness of campaigns.
• Compliance & Best Practices
  Ensure all email communications comply with GDPR and industry best practices for deliverability and user experience.
• Data Accuracy
  Own and manage the quality and accuracy of data in our Dynamics CRM database.

Skills & Experience

• Proven experience in email marketing, ideally within B2B or e-commerce environments.
• Proficiency with email marketing platforms
• Strong copywriting and content creation skills.
• Experience with marketing automation and CRM systems.
• Analytical mindset with the ability to interpret data and optimise campaigns.
• Knowledge of HTML/CSS for email template customisation (preferred).
• Excellent communication and project management skills.