National Sales Manager

We are seeking an experienced National Sales Manager to lead, shape and deliver the national sales strategy across a diverse coatings portfolio. This is an exciting opportunity for a commercially driven leader to take ownership of sales performance, grow key customer relationships, and drive market expansion across the UK.

This is a permanent position, offering hybrid or field-based working with regular national travel. The organisation operates within the specialist coatings sector and is undergoing continued growth, making this a key strategic hire that will play a major role in achieving long-term commercial objectives.

• Develop and execute national sales strategies to achieve revenue, margin and market share targets

• Analyse market trends, competitor activity and customer insights to identify new growth opportunities

• Create and deliver annual sales plans, budgets and forecasts

• Lead, mentor and manage regional sales managers and technical representatives

• Recruit, train and build a high-performing national sales team

• Manage key customer relationships including OEMs, contractors and distributor networks

• Support major negotiations and high-value sales opportunities

• Ensure consistent customer experience and strong brand representation across all channels

• Collaborate with marketing, product management, R&D and operations on product launches and commercial initiatives

• Deliver regular performance reporting, including KPIs, pipeline visibility and CRM analytics

• Conduct periodic business reviews with regional teams and key accounts

• Proven sales leadership experience, ideally within the coatings sector

• Success managing national or multi-region sales teams

• Strong understanding of coatings technologies (Automotive, Marine, Wood, Industrial etc.)

• Excellent leadership, communication, negotiation and strategic planning abilities

• Experience managing distributor networks and/or OEM accounts

• Strong analytical and commercial acumen, including CRM and forecasting capability

• Ability to travel nationally (and occasionally within Europe)

• Technical coatings knowledge or relevant certification beneficial

• Competitive salary dependent on experience

• Full-time, Monday to Friday

• Hybrid or field-based role with national travel

• Opportunity to lead national strategy in a growing, specialist industry

• Autonomy to shape team performance and commercial direction

• Professional development and progression opportunities

• Collaborative working with technical, commercial and operational teams