Retail Marketing VM Manager

Are you a creative and strategic retail marketer who thrives in a fast-paced, structured environment? If you're passionate about elevating in-store experiences through impactful marketing and visual merchandising, this could be your next career-defining role.

A leading retail group is seeking an experienced Retail Marketing & Visual Merchandising Manager to lead the customer journey strategy across its physical store estate. Covering 450+ locations across the UK and Europe, you'll take ownership of store marketing campaigns, point-of-sale (PoS) strategy, visual merchandising standards, and customer engagement initiatives. This pivotal role blends creativity, operational excellence, and strong stakeholder collaboration.

Based in Bracknell three days per week, this position offers a competitive salary of up to £65,000, private healthcare, and the opportunity for international travel (up to 30% of the time). You'll work closely with a supportive marketing leadership team and cross-functional departments to ensure stores deliver a consistent, compelling, and commercially successful customer experience.

Key Responsibilities:

• Lead the development and execution of in-store marketing and PoS strategies across multiple markets
• Define and manage visual merchandising principles and training programmes for all store formats
• Collaborate with merchandising, store development, and operations teams to enhance the customer journey
• Oversee planning and implementation of PoS materials and equipment, balancing creativity with cost-efficiency
• Maintain and optimise store blueprints, signage, and equipment standards across new and existing locations
• Manage a significant PoS and VM budget, including supplier partnerships and print production

Essential Skills & Experience:

• Extensive experience in retail marketing, including PoS, visual merchandising, and local marketing strategy
• Proven leadership capabilities with experience managing both teams and large-scale marketing budgets
• Strong stakeholder engagement skills, particularly within structured, multi-layered organisations
• Multi-market marketing expertise with understanding of regional customer behaviours
• Background in fast-paced retail or FMCG environments, ideally with high SKU volume or grocery-style operations
• Degree-level education with solid understanding of shopper marketing, store format design, and promotional planning

How to Apply: If you're ready to take on a rewarding and varied role at the forefront of retail marketing, apply now or contact Niche Recruitment to discuss this opportunity further.