Sales Development Manager

Sales Development Manager

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Title: Sales Development Manager

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Location: Harrow, London

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Work Pattern: 35 hours per week.

Based at in Harrow (Harrow on the Hill), however some occasional UK travel maybe required.

Experience

Essential

• At least 5 years' experience in dynamic FMCG roles, within retailers and/or suppliers

• • Experience operating in buying, selling, and/or category management roles

• Demonstrate an understanding of and flair for working in a matrix organisation

We offer flexible working, which is not contractual. This would be 2 days in the office and 3 days working from home.

There is travel involved.

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Purpose of Role

To maximise sales of National own brand range through building and executing sales development plans for company owned and independent stores across the 5 regions, defining and implementing the own brand trade driving strategy and plan, and developing and managing the brand communications strategy and plan.

Delivers sales growth within company owned and independent stores across all 5 regions, through developing and executing sales development plans with each Brand working group colleagues, marketing, and business development teams

Reports on key performance metrics and identifies areas for improvement, kick starting sales driving plans cross functionally

Working with the Trade Planning and Category Development teams, define, develop and manage the own brand trade driving activity plan, considering meal deals, multi-buys, charity tie-ins, and other value, quality and convenience messages and campaigns

Develops and implements the Own Brand Communications strategy (mediums used, style/tone, and content), covering all brand communications internally.

Develops and delivers the SPAR Brand advocacy plan for driving awareness and support of the brand, and our independent retailers

Our Success Framework

Technical (The Role)

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?Business Focus

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• Confidently and clearly explain the overall strategic direction and business plan to team members.

Develop proposals for change to team goals/priorities, gained through an understanding of the changing market environment and emerging threats or opportunities; resolve them through tactical actions or escalate them if higher risk/value.

Apply knowledge and its market to analyze, challenge and support new plans/ business cases developed by others.

Responsible for business processes; for each one communicate the key steps, the owners, timescales and performance measures.

Apply sound risk management approach to decision making, considering unintended results and potential mitigation, seeking input from others as needed.

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Managing Relationships

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• Prepare and deliver communications tailored to the audience, including senior management, simplifying complex or technical information and anticipating possible questions.

Encourage constructive challenges and dialogue, encouraging others to speak their thoughts and share ideas.

Be aware of and adapt own communications approach to suit different people and situations.

Analyse what stakeholders need, have a clear plan of how to deliver this, and proactively improve the service offering whenever possible.

Proactively develop positive relationships with a wider network e.g. outside of immediate contacts, or in other teams.

Leadership - ourselves and others

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• Create or co-create own and team objectives aligned to the business plan

Provide and seek regular, timely, constructive and actionable feedback for self and team members.

Encourage and value diversity in teams, promoting trust, openness and respect for others and their views.

Participate in developing and delivering training to others; use learning opportunities to build own capability.

Understand the business objectives and how change is required to keep the business successful; share understanding with colleagues and team members.

Effectively support own team colleagues through change activity driven from outside the function, seeking to maximise acceptance and cooperation and keep engagement high.

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Qualifications

Essential

• Degree Educated

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Experience

Essential

• At least 5 years' experience in dynamic FMCG roles, within retailers and/or suppliers

• • Experience operating in buying, selling, and/or category management roles

• Demonstrate an understanding of and flair for working in a matrix organisation

Desirable

• Experience in creating stakeholder engagement strategies and communication plans is desirable

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To be read in conjunction with the Technical Standards of the role

Able to prove knowledge and skill set in the following areas:

• • Track record of influencing experienced stakeholders, at a variety of levels

• Excellent communication skills, verbal and written

• High networking capability - able to form relationships with multiple stakeholders across departments, levels, and businesses/regions

• Demonstrable passion and drive

• Excellent presentation skills, both formally and informally

• Travel - the role will require reasonably high levels of travel, to other offices