Cheltenham Animal Shelter

Job Title: Individual Giving Manager • Department: Fundraising • Reports to: Head of Fundraising • Responsible for: Individual Giving Officer • Working Hours: 23.25 hours per week. 15-month contract 1. Purpose of the Role • Working with the Head of Fundraising develop programmes for the recruitment and retention of individual supporters. • Maximise income across channels including direct mail, email, social media. Working with other team members to deliver this. • Grow income stream from individual giving products such as appeals, raffles, lotteries and other individual giving products, such as our Pet Pen Sponsorship. • Develop budgets and business plans and contribute to fundraising strategy. • Manage and optimise supporter experience for retention, engagement, and cross-marketing. • Analyse appeal results for continual improvement. 2. Principle Tasks • Oversee the annual individual giving fundraising calendar and campaigns from start to finish. • Plan and manage direct marketing and digital appeals, including supplier coordination. • Conduct market research and maintain awareness of trends to inform innovation. • Prepare budgets and monitor performance. • Develop donor recruitment campaigns. • Develop supporter journeys. • Develop warm programmes. • Write fundraising copy, providing guidance on design to artworkers. Work with local studio artists and internal staff to produce final materials. • Coordinate with PR, comms, and other departments on campaign messaging and execution. • Analyse campaign performance and produce evaluation insights. • Ensure compliance with GDPR, Data Protection law, DMA, and fundraising codes of practice. 3. Knowledge, Skills & Experience • Essential: o Direct marketing and digital fundraising experience. o CRM usage for data extract and reporting. o Data management. o Campaign brief writing. o Fundraising copywriting ability. o An understanding of effective fundraising design. o Knowledge of effective appeals, charity gaming, donor stewardship, and individual giving products. o Supporter acquisition, retention and development. o GDPR. 4. Competencies • Planning and decision-making skills. • Creativity and forward-thinking. • Task focus, prioritisation, and problem-solving. • Collaboration with team. • Project management. • Excellent Microsoft package skills. • Strong written/verbal communication and analytical skills. 5. Additional Info • Willingness to occasionally work evenings or weekends if needed as part of the wider Fundraising team activities. • Driving licence. • Work in office 3 days per week. Some home working will be allowed as needed.