COLFES SCHOOL
Lewisham, London
Admissions Manager Reporting to: Director of Admissions & Marketing Contract: Full time, term time only plus 30 days in holidays Additional expectations: Occasional evening, weekend and holiday work (particularly in the autumn term) Salary: FTE £45,000-50,000 There are two Admissions Manager roles within the Admissions & Marketing team, both covering junior and senior school entry. One part time Admissions Manager is already in post; this new role will work in close partnership with the existing manager to ensure a seamless, high quality admissions experience. This is a strategically significant position requiring a rare combination of commercial insight, market awareness, efficient operational planning, and exceptional customer service. Collaboration is fundamental. The Admissions Manager will work closely with the Director of Admissions & Marketing, the Head of Marketing and the wider school community to ensure admissions activity, marketing strategy and communications planning are aligned, data driven and mutually reinforcing. Direct line management of Admissions Officer and shared line management of Data & Systems Officer. Key Skills and Attributes Exceptional organisational and planning skills - able to design, manage and refine efficient, multi stage admissions processes throughout the year Strong commercial and market insight - understands local demographics, feeder school dynamics, competitor activity and parent decision making behaviours, using this intelligence to inform strategy and planning Collaborative working style - works closely with the Director of Admissions & Marketing, the Head of Marketing and the second Admissions Manager to ensure aligned, strategic delivery of annual strategic plan Excellent interpersonal skills - confident engaging with prospective families, feeder schools, staff, Governors and the wider community Outstanding communication skills - able to deliver clear, timely and accurate information through written, verbal and face to face channels Ability to operate at a senior level - supports the Director and the wider Senior Management Team to guide, support and direct staff in delivering an excellent experience for prospective families High level of professionalism and discretion - represents the school with integrity and confidence Capacity to manage peak period workloads - ensures the Admissions office is appropriately staffed during busy holiday periods, particularly in Autumn and early Spring Confident decision maker - able to take initiative and uphold the school's standards for the prospective family experience Leadership and line management experience - capable of motivating, developing and managing the Systems & Data Officer and the Admissions Officer Responsibilities Process and Planning Work with the Marketing team to manage the end to end communications journey for prospective parents, from initial enquiry to acceptance of a place Work with the Director to set and manage the annual Admissions budget Provide strategic input into advertising planning ahead of the Autumn Open Events season Collaborate with the Director to maintain and annually update a local area map showing feeder school patterns and family locations, using this data to inform strategic planning and market positioning Initial Enquiries Build strong, positive relationships with prospective families Gather and record all relevant information to evaluate and prioritise enquiries, ensuring the Admissions database remains accurate and up to date Ensure timely and personalised follow ups to all enquiries Provide a tailored, high quality service to high priority enquirers, including: understanding family needs, encouraging school visits and signposting relevant events Visits & Tours Manage appointment bookings and liaise with relevant staff Oversee the organisation of group and individual families' tours Ensure visiting families' information is accurate and available to the Head and relevant staff Ensure all visits are followed up promptly by email or telephone Events Work with the Director to organise and attend events for prospective and registered pupils, including taster days and Open Events and Welcome Events Oversee operational planning for Admissions events, delegating tasks to Admissions Officer as appropriate Manage team rotas for out of hours Admissions events and enquiry monitoring Applications Oversee all administrative aspects of the admissions process for new families, working closely with Systems & Data Office to ensure the application experience is as user-friendly and intuitive as possible Liaise closely with the Junior School and Sixth Form regarding admissions and pupil transitions Manage entrance tests, including coordination with teaching staff and remote assessments for overseas applicants Maintain proactive communication with families throughout the process, including after assessments and during the joining papers stage Liaise with the Bursar's office regarding financial assistance applications, projected pupil roll and fee related matters Work with School Data Manager and Pastoral team to ensure new joiners in Years 8-10 are placed in appropriate teaching groups, tutor groups and mentoring arrangements Information Management Manage development and updates of Appliccaa system Provide statistical information and reports for the Head, SMT and Governors Work with the Director, Head and Head of Junior School on offer numbers, waiting lists and admissions decisions Feeder Schools and Market Insight Work closely with the Director to develop and implement a feeder school strategy and action plan Build detailed knowledge of feeder and competitor schools, using this insight to inform planning and positioning Prepare demographic and market related reports as required by the Director Management & Development Act as joint line manager to the Admissions Office and Systems & Data Officer, ensuring they are motivated, trained and appraised in line with school policies Undertake relevant training as agreed with the Director Person Specification Essential Proven experience in admissions, marketing, customer experience, or a related professional services environment Demonstrable success in managing complex, multi stage processes with high levels of accuracy and organisation Experience working in a competitive, customer facing environment where service quality directly influences outcomes Strong understanding of market dynamics, including demographics, competitor behaviour and customer decision making Experience delivering strategic plans and contributing to organisational planning cycles Line management experience, including motivating and developing staff Experience working collaboratively with senior leaders and cross functional teams High level of digital literacy, including CRM/database management and Microsoft Office applications Ability to analyse data, identify trends and use insight to inform decision making Confident decision maker with sound judgement and the ability to act autonomously when required Desirable Experience working in an independent school or education sector admissions environment Knowledge of SIMS or similar school management systems Experience managing events, including planning, logistics and stakeholder coordination Understanding of the local educational landscape, including feeder schools and competitor schools Personal Attributes Warm, welcoming and professional manner, with a genuine commitment to delivering best in class customer service Commercially aware, with the ability to balance strategic priorities with operational realities Proactive and forward thinking, anticipating challenges and identifying opportunities for improvement Calm under pressure, particularly during peak admissions periods and high stakes events Collaborative and team oriented, valuing partnership with colleagues across Admissions, Marketing and the wider school Discreet and trustworthy, able to handle sensitive information with professionalism Resilient, adaptable and comfortable working in a fast paced, dynamic environment Personally invested in upholding the school's values and representing the school with integrity Application procedure: The recruitment process will require all applicants to complete an application form, accompanied by a letter of application, current CV and details of two referees, who will be contacted prior to interview, in accordance with the School's Safer Recruitment procedures. The application should be submitted electronically to: or by post to: Mrs A Ross, Human Resources, Colfe's School, Horn Park Lane, London SE12 8AW Applications should be sent by 12noon on Friday 12th June. Colfe's reserves the right to appoint to this post before the closing date if necessary. Colfe's School is committed to safeguarding and promoting the welfare of children. All applicants must be willing to undergo child protection screening . click apply for full job details
Admissions Manager Reporting to: Director of Admissions & Marketing Contract: Full time, term time only plus 30 days in holidays Additional expectations: Occasional evening, weekend and holiday work (particularly in the autumn term) Salary: FTE £45,000-50,000 There are two Admissions Manager roles within the Admissions & Marketing team, both covering junior and senior school entry. One part time Admissions Manager is already in post; this new role will work in close partnership with the existing manager to ensure a seamless, high quality admissions experience. This is a strategically significant position requiring a rare combination of commercial insight, market awareness, efficient operational planning, and exceptional customer service. Collaboration is fundamental. The Admissions Manager will work closely with the Director of Admissions & Marketing, the Head of Marketing and the wider school community to ensure admissions activity, marketing strategy and communications planning are aligned, data driven and mutually reinforcing. Direct line management of Admissions Officer and shared line management of Data & Systems Officer. Key Skills and Attributes Exceptional organisational and planning skills - able to design, manage and refine efficient, multi stage admissions processes throughout the year Strong commercial and market insight - understands local demographics, feeder school dynamics, competitor activity and parent decision making behaviours, using this intelligence to inform strategy and planning Collaborative working style - works closely with the Director of Admissions & Marketing, the Head of Marketing and the second Admissions Manager to ensure aligned, strategic delivery of annual strategic plan Excellent interpersonal skills - confident engaging with prospective families, feeder schools, staff, Governors and the wider community Outstanding communication skills - able to deliver clear, timely and accurate information through written, verbal and face to face channels Ability to operate at a senior level - supports the Director and the wider Senior Management Team to guide, support and direct staff in delivering an excellent experience for prospective families High level of professionalism and discretion - represents the school with integrity and confidence Capacity to manage peak period workloads - ensures the Admissions office is appropriately staffed during busy holiday periods, particularly in Autumn and early Spring Confident decision maker - able to take initiative and uphold the school's standards for the prospective family experience Leadership and line management experience - capable of motivating, developing and managing the Systems & Data Officer and the Admissions Officer Responsibilities Process and Planning Work with the Marketing team to manage the end to end communications journey for prospective parents, from initial enquiry to acceptance of a place Work with the Director to set and manage the annual Admissions budget Provide strategic input into advertising planning ahead of the Autumn Open Events season Collaborate with the Director to maintain and annually update a local area map showing feeder school patterns and family locations, using this data to inform strategic planning and market positioning Initial Enquiries Build strong, positive relationships with prospective families Gather and record all relevant information to evaluate and prioritise enquiries, ensuring the Admissions database remains accurate and up to date Ensure timely and personalised follow ups to all enquiries Provide a tailored, high quality service to high priority enquirers, including: understanding family needs, encouraging school visits and signposting relevant events Visits & Tours Manage appointment bookings and liaise with relevant staff Oversee the organisation of group and individual families' tours Ensure visiting families' information is accurate and available to the Head and relevant staff Ensure all visits are followed up promptly by email or telephone Events Work with the Director to organise and attend events for prospective and registered pupils, including taster days and Open Events and Welcome Events Oversee operational planning for Admissions events, delegating tasks to Admissions Officer as appropriate Manage team rotas for out of hours Admissions events and enquiry monitoring Applications Oversee all administrative aspects of the admissions process for new families, working closely with Systems & Data Office to ensure the application experience is as user-friendly and intuitive as possible Liaise closely with the Junior School and Sixth Form regarding admissions and pupil transitions Manage entrance tests, including coordination with teaching staff and remote assessments for overseas applicants Maintain proactive communication with families throughout the process, including after assessments and during the joining papers stage Liaise with the Bursar's office regarding financial assistance applications, projected pupil roll and fee related matters Work with School Data Manager and Pastoral team to ensure new joiners in Years 8-10 are placed in appropriate teaching groups, tutor groups and mentoring arrangements Information Management Manage development and updates of Appliccaa system Provide statistical information and reports for the Head, SMT and Governors Work with the Director, Head and Head of Junior School on offer numbers, waiting lists and admissions decisions Feeder Schools and Market Insight Work closely with the Director to develop and implement a feeder school strategy and action plan Build detailed knowledge of feeder and competitor schools, using this insight to inform planning and positioning Prepare demographic and market related reports as required by the Director Management & Development Act as joint line manager to the Admissions Office and Systems & Data Officer, ensuring they are motivated, trained and appraised in line with school policies Undertake relevant training as agreed with the Director Person Specification Essential Proven experience in admissions, marketing, customer experience, or a related professional services environment Demonstrable success in managing complex, multi stage processes with high levels of accuracy and organisation Experience working in a competitive, customer facing environment where service quality directly influences outcomes Strong understanding of market dynamics, including demographics, competitor behaviour and customer decision making Experience delivering strategic plans and contributing to organisational planning cycles Line management experience, including motivating and developing staff Experience working collaboratively with senior leaders and cross functional teams High level of digital literacy, including CRM/database management and Microsoft Office applications Ability to analyse data, identify trends and use insight to inform decision making Confident decision maker with sound judgement and the ability to act autonomously when required Desirable Experience working in an independent school or education sector admissions environment Knowledge of SIMS or similar school management systems Experience managing events, including planning, logistics and stakeholder coordination Understanding of the local educational landscape, including feeder schools and competitor schools Personal Attributes Warm, welcoming and professional manner, with a genuine commitment to delivering best in class customer service Commercially aware, with the ability to balance strategic priorities with operational realities Proactive and forward thinking, anticipating challenges and identifying opportunities for improvement Calm under pressure, particularly during peak admissions periods and high stakes events Collaborative and team oriented, valuing partnership with colleagues across Admissions, Marketing and the wider school Discreet and trustworthy, able to handle sensitive information with professionalism Resilient, adaptable and comfortable working in a fast paced, dynamic environment Personally invested in upholding the school's values and representing the school with integrity Application procedure: The recruitment process will require all applicants to complete an application form, accompanied by a letter of application, current CV and details of two referees, who will be contacted prior to interview, in accordance with the School's Safer Recruitment procedures. The application should be submitted electronically to: or by post to: Mrs A Ross, Human Resources, Colfe's School, Horn Park Lane, London SE12 8AW Applications should be sent by 12noon on Friday 12th June. Colfe's reserves the right to appoint to this post before the closing date if necessary. Colfe's School is committed to safeguarding and promoting the welfare of children. All applicants must be willing to undergo child protection screening . click apply for full job details
COLFES SCHOOL
Lewisham, London
Marketing Officer Reporting to: Head of Marketing Contract: Full-time, term-time only, plus 15 additional days Additional expectations: Occasional evening, weekend and holiday work (particularly in the autumn term) Salary: FTE £30,000 The Marketing Officer will provide high quality, proactive support to the Head of Marketing and wider Admissions & Marketing team in delivering the school's marketing, communications and parent experience strategy. The postholder will be highly digital literate, with strong creative skills, excellent organisational ability and a willingness to get involved in all aspects of school life. Key Skills and Attributes Strong digital literacy, including confident use of website CMS platforms, SEO tools, analytics dashboards and social media management systems Excellent interpersonal skills and the ability to build positive relationships with prospective parents, current families and colleagues across the school community Strong organisational skills with the ability to manage multiple deadlines, particularly during peak periods Experience of working with external agencies - such as web developers, photographers and videographers - ensuring strong performance and high quality delivery across all projects Responsibilities Digital Content & Social Media Capture day to day life across the school through roving reporting, including photography, videography and short form video Create engaging content for social media channels and school website, ensuring posts and stories are timely, accurate and aligned with the school's tone and brand Support the scheduling, monitoring and reporting of social media activity Assist with website updates, ensuring content is current, well presented and user friendly Edit and prepare digital assets using Canva, Adobe Express or similar tools Branding, Publications & Merchandise Support the creation of marketing materials, including posters, flyers, digital graphics and event collateral Ensure all materials follow brand guidelines and maintain a consistent visual identity Manage the ordering, stock taking and auditing of school merchandise, ensuring value for money and timely replenishment Liaise with external suppliers where required, ensuring quality and delivery expectations are met Photography, Video & Creative Production Produce high quality graphics, publications and digital assets using Canva, Photoshop, InDesign or similar tools Take high quality photographs and video footage at events, lessons and activities across the school Manage and support the editing and organisation of photo and video libraries Assist with briefing and coordinating external photographers and videographers when required Events & On the Ground Support Support the planning and delivery of key pupil recruitment and retention events, including Open Days, Welcome events, information evenings and community activities Provide on the day support such as set up, registration, photography and general coordination Work collaboratively with Admissions to ensure prospective families receive a warm, well organised and positive experience Parent Experience & Communications Assist with the creation and updating of parent guides, handbooks and digital resources Support the management and content upkeep of the parent portal Help ensure communications to parents are clear, timely and aligned with school standards Contribute to pupil retention activities by supporting high quality, consistent parent engagement Cross Departmental Support Provide marketing and branding support to Development, Alumni Relations and Colfe's Leisure Centre Assist with the creation of promotional materials, event support and digital content for these teams Ensure all departmental materials align with the school's brand and communication standards General Team Support Provide administrative and creative support to the Marketing and Admissions teams as required Assist with data entry, filing, content organisation and general office tasks when required Contribute ideas, energy and enthusiasm to a busy, collaborative team environment Person Specification Essential Strong digital literacy and confidence using social media platforms Experience with photography, videography and basic editing Ability to create simple, effective designs using Canva or similar tools Excellent organisational skills with the ability to manage multiple tasks Confident communicator with strong written and verbal skills Experience supporting events or working in a customer facing environment (desirable) Desirable Experience working within an independent school or education setting Familiarity with CRM systems, admissions pipelines or customer journey mapping Understanding of parent engagement, customer experience design or community based marketing Personal Attributes Enthusiastic, proactive and eager to get involved in school life Personable and confident when interacting with pupils, staff, parents and visitors Self starter with the ability to hit the ground running and work independently when needed Flexible, adaptable and willing to support a wide range of tasks Positive team player with a can do attitude Application procedure: The recruitment process will require all applicants to complete an application form, accompanied by a letter of application, current CV and details of two referees, who will be contacted prior to interview, in accordance with the School's Safer Recruitment procedures. The application should be submitted electronically via the button below. Applications should be sent by 12noon on Friday 12th June. Colfe's reserves the right to appoint to this post before the closing date if necessary. Colfe's School is committed to safeguarding and promoting the welfare of children. All applicants must be willing to undergo child protection screening, including checks with past employers and the Disclosure & Barring Service.
Marketing Officer Reporting to: Head of Marketing Contract: Full-time, term-time only, plus 15 additional days Additional expectations: Occasional evening, weekend and holiday work (particularly in the autumn term) Salary: FTE £30,000 The Marketing Officer will provide high quality, proactive support to the Head of Marketing and wider Admissions & Marketing team in delivering the school's marketing, communications and parent experience strategy. The postholder will be highly digital literate, with strong creative skills, excellent organisational ability and a willingness to get involved in all aspects of school life. Key Skills and Attributes Strong digital literacy, including confident use of website CMS platforms, SEO tools, analytics dashboards and social media management systems Excellent interpersonal skills and the ability to build positive relationships with prospective parents, current families and colleagues across the school community Strong organisational skills with the ability to manage multiple deadlines, particularly during peak periods Experience of working with external agencies - such as web developers, photographers and videographers - ensuring strong performance and high quality delivery across all projects Responsibilities Digital Content & Social Media Capture day to day life across the school through roving reporting, including photography, videography and short form video Create engaging content for social media channels and school website, ensuring posts and stories are timely, accurate and aligned with the school's tone and brand Support the scheduling, monitoring and reporting of social media activity Assist with website updates, ensuring content is current, well presented and user friendly Edit and prepare digital assets using Canva, Adobe Express or similar tools Branding, Publications & Merchandise Support the creation of marketing materials, including posters, flyers, digital graphics and event collateral Ensure all materials follow brand guidelines and maintain a consistent visual identity Manage the ordering, stock taking and auditing of school merchandise, ensuring value for money and timely replenishment Liaise with external suppliers where required, ensuring quality and delivery expectations are met Photography, Video & Creative Production Produce high quality graphics, publications and digital assets using Canva, Photoshop, InDesign or similar tools Take high quality photographs and video footage at events, lessons and activities across the school Manage and support the editing and organisation of photo and video libraries Assist with briefing and coordinating external photographers and videographers when required Events & On the Ground Support Support the planning and delivery of key pupil recruitment and retention events, including Open Days, Welcome events, information evenings and community activities Provide on the day support such as set up, registration, photography and general coordination Work collaboratively with Admissions to ensure prospective families receive a warm, well organised and positive experience Parent Experience & Communications Assist with the creation and updating of parent guides, handbooks and digital resources Support the management and content upkeep of the parent portal Help ensure communications to parents are clear, timely and aligned with school standards Contribute to pupil retention activities by supporting high quality, consistent parent engagement Cross Departmental Support Provide marketing and branding support to Development, Alumni Relations and Colfe's Leisure Centre Assist with the creation of promotional materials, event support and digital content for these teams Ensure all departmental materials align with the school's brand and communication standards General Team Support Provide administrative and creative support to the Marketing and Admissions teams as required Assist with data entry, filing, content organisation and general office tasks when required Contribute ideas, energy and enthusiasm to a busy, collaborative team environment Person Specification Essential Strong digital literacy and confidence using social media platforms Experience with photography, videography and basic editing Ability to create simple, effective designs using Canva or similar tools Excellent organisational skills with the ability to manage multiple tasks Confident communicator with strong written and verbal skills Experience supporting events or working in a customer facing environment (desirable) Desirable Experience working within an independent school or education setting Familiarity with CRM systems, admissions pipelines or customer journey mapping Understanding of parent engagement, customer experience design or community based marketing Personal Attributes Enthusiastic, proactive and eager to get involved in school life Personable and confident when interacting with pupils, staff, parents and visitors Self starter with the ability to hit the ground running and work independently when needed Flexible, adaptable and willing to support a wide range of tasks Positive team player with a can do attitude Application procedure: The recruitment process will require all applicants to complete an application form, accompanied by a letter of application, current CV and details of two referees, who will be contacted prior to interview, in accordance with the School's Safer Recruitment procedures. The application should be submitted electronically via the button below. Applications should be sent by 12noon on Friday 12th June. Colfe's reserves the right to appoint to this post before the closing date if necessary. Colfe's School is committed to safeguarding and promoting the welfare of children. All applicants must be willing to undergo child protection screening, including checks with past employers and the Disclosure & Barring Service.
COLFES SCHOOL
Lewisham, London
Head of Marketing Reporting to: Director of Admissions & Marketing Contract: Full time, term time only plus 30 days in holidays Additional expectations: Occasional evening, weekend and holiday work (particularly in the autumn term) Salary: FTE £50,000-60,000 The Marketing Manager plays a central role in shaping the school's brand, digital presence and communications strategy, with a strong focus on supporting pupil recruitment and retention. The role requires exceptional communication skills, creativity, strong digital capability, strategic thinking and meticulous attention to detail. Working closely with the Director and the wider Admissions team, the postholder will lead a small team and manage the operational delivery of the annual Admissions and Marketing plan, ensuring a high quality experience for prospective and current families throughout their journey with the school. Direct line management of Marketing Officer and shared line management of Data & Systems Officer. Key Skills and Attributes Strong digital literacy, including confident use of website CMS platforms, SEO tools, analytics dashboards and social media management systems Advanced content creation skills, including photography, videography, short form video production and editing Imaginative and creative approach to marketing and digital storytelling Excellent interpersonal skills and the ability to build positive relationships with prospective parents, current families and colleagues across the school community Strong organisational skills with the ability to manage multiple deadlines, particularly during peak periods Awareness of emerging marketing technologies and trends, with the ability to apply them to enhance brand presence and customer experience Experience managing external agencies - such as web developers, photographers and videographers - ensuring strong performance, value for money and high quality delivery across all projects Experience of managing budgets effectively Proven ability to lead, support and develop team members ensuring high quality output and professional growth Responsibilities Marketing Communications Help to develop and maintain and update clear brand guidelines and visual assets to ensure a consistent, authentic and engaging school identity Oversee the production, editing and distribution of all marketing materials - print and digital Act as the school's lead digital storyteller, ensuring content reflects the school's values, achievements and community Lead the creation of engaging visual content, including photography, videography and short form video Ensure communication with current families is thoughtful, consistent and engaging, strengthening loyalty and positive word of mouth Digital Marketing, Social Media & Website Lead the planning, creation and management of digital content across the website and social media channels Working with the Director, ensure all communication - internal and external - is clear, timely and aligned with the school's aims Work with the Director to develop and maintain a rolling digital and social media strategy Define and track KPIs for digital communications aligned to school goals Use data and performance insights from advertising, digital platforms, social media and website analytics to inform decisions and improve results Provide regular reporting using Google Analytics, social media insights and monitoring tools Monitor online conversations and parent/community sentiment to inform content planning and customer service responses Manage ongoing website development, including site audits, SEO improvements, CMS upgrades and content migration where required Admissions Marketing & Support Collaborate closely with the Admissions Managers to shape communications for prospective parents from enquiry to acceptance Work with the Director to design and deliver research and insight gathering Implement the school's marketing plan to support pupil recruitment and strengthen public perception Manage the strategic and operational delivery of advertising campaigns for pupil recruitment Parent Experience Supports the Director in leading clear, timely and consistent school to parent communication across all channels, ensuring families feel informed, valued and connected Oversees the creation, accuracy and ongoing maintenance of parent guides, ensuring information is accessible, up to date and aligned with school policies and expectations Manages the parent portal, ensuring content is well structured, intuitive to navigate and reflective of the school's communication standards Leads and supports pupil and family onboarding processes, ensuring new families receive a warm, well organised and seamless introduction to school life, from offer acceptance through to their first term Contributes to pupil retention strategies by understanding parent needs, monitoring sentiment and identifying opportunities to strengthen engagement throughout the parent journey Ensures the end to end parent experience - from first enquiry to ongoing school life - is positive, consistent and aligned with the school's values Led by the Director, work collaboratively with Admissions, Pastoral, Academic and Operational teams to ensure parents receive a seamless, joined up experience at every stage Uses feedback, data and insights to identify areas for improvement and recommend changes that enhance parent satisfaction and loyalty Internal Communications Champion a marketing and customer focused culture across the school Ensure all staff are informed and engaged with the school's marketing activities Maintain a visible presence among pupils and staff, gathering insights that inform authentic storytelling Work collaboratively with other departments across the school - including Development, Alumni Relations and Colfe's Leisure Services - providing guidance, branding support and high quality marketing materials to ensure consistency and strengthen the school's overall identity Person Specification Essential Significant experience in a marketing leadership role, ideally within education, membership organisations, charities or similarly relationship driven sectors Proven track record of delivering successful, integrated marketing and communications strategies that support customer acquisition and retention Demonstrable experience in digital marketing, including website management, SEO, analytics, social media strategy and content optimisation Significant experience either managing the production of, or creating, digital content including photography, videography, short form video production and editing Experience managing external agencies (e.g., designers, photographers, videographers, web developers) to ensure high quality, cost effective delivery Experience managing budgets and monitoring spend against strategic priorities Experience leading and developing team members, with the ability to inspire, support and hold others to high standards Desirable CIM Level 6 or above Diploma in Professional Marketing; AMCIS Diploma in Marketing or relevant certificates in digital marketing (i.e. Google analytics certification or Meta Blueprint) Experience working within an independent school or education setting Familiarity with school MIS/CRM systems, admissions pipelines or customer journey mapping Understanding of parent engagement, customer experience design or community based marketing Personal Qualities Warm, approachable and confident, with a genuine interest in people and community Proactive, solutions focused and able to work independently while knowing when to seek guidance Resilient and calm under pressure, particularly during busy admissions cycles Enthusiastic about school life, with a willingness to be visible, engaged and present across the community Application procedure: The recruitment process will require all applicants to complete an application form, accompanied by a letter of application, current CV and details of two referees, who will be contacted prior to interview, in accordance with the School's Safer Recruitment procedures. The application should be submitted electronically via the button below. Applications should be sent by 12noon on Friday 12th June. Colfe's reserves the right to appoint to this post before the closing date if necessary. Colfe's School is committed to safeguarding and promoting the welfare of children. All applicants must be willing to undergo child protection screening, including checks with past employers and the Disclosure & Barring Service.
Head of Marketing Reporting to: Director of Admissions & Marketing Contract: Full time, term time only plus 30 days in holidays Additional expectations: Occasional evening, weekend and holiday work (particularly in the autumn term) Salary: FTE £50,000-60,000 The Marketing Manager plays a central role in shaping the school's brand, digital presence and communications strategy, with a strong focus on supporting pupil recruitment and retention. The role requires exceptional communication skills, creativity, strong digital capability, strategic thinking and meticulous attention to detail. Working closely with the Director and the wider Admissions team, the postholder will lead a small team and manage the operational delivery of the annual Admissions and Marketing plan, ensuring a high quality experience for prospective and current families throughout their journey with the school. Direct line management of Marketing Officer and shared line management of Data & Systems Officer. Key Skills and Attributes Strong digital literacy, including confident use of website CMS platforms, SEO tools, analytics dashboards and social media management systems Advanced content creation skills, including photography, videography, short form video production and editing Imaginative and creative approach to marketing and digital storytelling Excellent interpersonal skills and the ability to build positive relationships with prospective parents, current families and colleagues across the school community Strong organisational skills with the ability to manage multiple deadlines, particularly during peak periods Awareness of emerging marketing technologies and trends, with the ability to apply them to enhance brand presence and customer experience Experience managing external agencies - such as web developers, photographers and videographers - ensuring strong performance, value for money and high quality delivery across all projects Experience of managing budgets effectively Proven ability to lead, support and develop team members ensuring high quality output and professional growth Responsibilities Marketing Communications Help to develop and maintain and update clear brand guidelines and visual assets to ensure a consistent, authentic and engaging school identity Oversee the production, editing and distribution of all marketing materials - print and digital Act as the school's lead digital storyteller, ensuring content reflects the school's values, achievements and community Lead the creation of engaging visual content, including photography, videography and short form video Ensure communication with current families is thoughtful, consistent and engaging, strengthening loyalty and positive word of mouth Digital Marketing, Social Media & Website Lead the planning, creation and management of digital content across the website and social media channels Working with the Director, ensure all communication - internal and external - is clear, timely and aligned with the school's aims Work with the Director to develop and maintain a rolling digital and social media strategy Define and track KPIs for digital communications aligned to school goals Use data and performance insights from advertising, digital platforms, social media and website analytics to inform decisions and improve results Provide regular reporting using Google Analytics, social media insights and monitoring tools Monitor online conversations and parent/community sentiment to inform content planning and customer service responses Manage ongoing website development, including site audits, SEO improvements, CMS upgrades and content migration where required Admissions Marketing & Support Collaborate closely with the Admissions Managers to shape communications for prospective parents from enquiry to acceptance Work with the Director to design and deliver research and insight gathering Implement the school's marketing plan to support pupil recruitment and strengthen public perception Manage the strategic and operational delivery of advertising campaigns for pupil recruitment Parent Experience Supports the Director in leading clear, timely and consistent school to parent communication across all channels, ensuring families feel informed, valued and connected Oversees the creation, accuracy and ongoing maintenance of parent guides, ensuring information is accessible, up to date and aligned with school policies and expectations Manages the parent portal, ensuring content is well structured, intuitive to navigate and reflective of the school's communication standards Leads and supports pupil and family onboarding processes, ensuring new families receive a warm, well organised and seamless introduction to school life, from offer acceptance through to their first term Contributes to pupil retention strategies by understanding parent needs, monitoring sentiment and identifying opportunities to strengthen engagement throughout the parent journey Ensures the end to end parent experience - from first enquiry to ongoing school life - is positive, consistent and aligned with the school's values Led by the Director, work collaboratively with Admissions, Pastoral, Academic and Operational teams to ensure parents receive a seamless, joined up experience at every stage Uses feedback, data and insights to identify areas for improvement and recommend changes that enhance parent satisfaction and loyalty Internal Communications Champion a marketing and customer focused culture across the school Ensure all staff are informed and engaged with the school's marketing activities Maintain a visible presence among pupils and staff, gathering insights that inform authentic storytelling Work collaboratively with other departments across the school - including Development, Alumni Relations and Colfe's Leisure Services - providing guidance, branding support and high quality marketing materials to ensure consistency and strengthen the school's overall identity Person Specification Essential Significant experience in a marketing leadership role, ideally within education, membership organisations, charities or similarly relationship driven sectors Proven track record of delivering successful, integrated marketing and communications strategies that support customer acquisition and retention Demonstrable experience in digital marketing, including website management, SEO, analytics, social media strategy and content optimisation Significant experience either managing the production of, or creating, digital content including photography, videography, short form video production and editing Experience managing external agencies (e.g., designers, photographers, videographers, web developers) to ensure high quality, cost effective delivery Experience managing budgets and monitoring spend against strategic priorities Experience leading and developing team members, with the ability to inspire, support and hold others to high standards Desirable CIM Level 6 or above Diploma in Professional Marketing; AMCIS Diploma in Marketing or relevant certificates in digital marketing (i.e. Google analytics certification or Meta Blueprint) Experience working within an independent school or education setting Familiarity with school MIS/CRM systems, admissions pipelines or customer journey mapping Understanding of parent engagement, customer experience design or community based marketing Personal Qualities Warm, approachable and confident, with a genuine interest in people and community Proactive, solutions focused and able to work independently while knowing when to seek guidance Resilient and calm under pressure, particularly during busy admissions cycles Enthusiastic about school life, with a willingness to be visible, engaged and present across the community Application procedure: The recruitment process will require all applicants to complete an application form, accompanied by a letter of application, current CV and details of two referees, who will be contacted prior to interview, in accordance with the School's Safer Recruitment procedures. The application should be submitted electronically via the button below. Applications should be sent by 12noon on Friday 12th June. Colfe's reserves the right to appoint to this post before the closing date if necessary. Colfe's School is committed to safeguarding and promoting the welfare of children. All applicants must be willing to undergo child protection screening, including checks with past employers and the Disclosure & Barring Service.
