Mildreds

Social Media & Content Manager - London Overseeing 3 brands Reports to: Head of Marketing About Us Mildreds, Mallow and TANGRA are a group of innovative London-based restaurants celebrated for bold plant-based cuisine, vibrant hospitality, and culturally connected dining experiences. With a growing footprint and loyal following, we are seeking a dynamic Social Media & Content Manager to lead our digital storytelling and engage audiences across multiple platforms. The Role As Social Media & Content Manager, you will be responsible for creating, curating, and managing content across TikTok, Instagram, YouTube, and emerging channels. You'll develop content strategies that drive awareness, engagement, and bookings while bringing the personality of each brand to life. You will work closely with our marketing and restaurant ops teams to deliver scroll-stopping content that builds community and strengthens brand affinity. Key Responsibilities Develop and execute social media strategies & calendar aligned with brand and business objectives for Mildreds, Mallow, and Tangra. Plan and produce high-quality, engaging content (video, photography, reels, stories, blogs, shorts, etc.) for TikTok, Instagram, YouTube, and other relevant platforms. Manage the social media calendar across all our restaurant brands, ensuring content reflects seasonality, menu launches, events, partnerships, and cultural moments. Act as community manager: monitor channels, engage with followers, respond to comments/messages, and build relationships with influencers and creators. Analyse performance metrics, report on KPIs, and optimise strategies based on insights. Stay up to date with platform trends, algorithm changes, and competitor activity to ensure our brands remain ahead of the curve. Collaborate with chefs, restaurant teams, and external partners to capture authentic, behind-the-scenes content. Support influencer partnerships, media collaborations, and paid social campaigns when required. About You 3+ years experience in social media management and/or creation, with proven success, ideally in food, hospitality, travel, or lifestyle sectors. Demonstrable expertise across TikTok, Instagram, and YouTube, with a strong understanding of platform-specific content formats, trends, and analytics. Creative eye for visual storytelling: confident producing content (filming, editing, copywriting) that feels both polished and authentic. Strong understanding of brand voice, cultural relevance, and how to drive engagement. Highly organised, with ability to juggle multiple brands and deadlines. Comfortable working in a fast-paced, hands-on environment, spending time in restaurants capturing live content. Experience collaborating with influencers, content creators, and agencies a plus. Team player.