A leading food and beverage company in the United Kingdom is seeking a Media Strategy/Audience Activation Strategy Expert to lead communication planning for audience strategy. The role involves collaboration with marketing experts to identify personalization opportunities and curate personalized media activations. A Bachelor's degree in media strategy and strong communication skills are required. The ideal candidate will also have experience in analytics and insights, along with a proficiency in Microsoft suite.
Feb 09, 2026
Full time
A leading food and beverage company in the United Kingdom is seeking a Media Strategy/Audience Activation Strategy Expert to lead communication planning for audience strategy. The role involves collaboration with marketing experts to identify personalization opportunities and curate personalized media activations. A Bachelor's degree in media strategy and strong communication skills are required. The ideal candidate will also have experience in analytics and insights, along with a proficiency in Microsoft suite.
Overview We are PepsiCo experts, driving Connections Personalization from strategy to implementation. As a Media Strategy/Audience Activation Strategy Expert you will lead comms planning in the area of audience strategy set up and activation, working with a portfolio of great brands in partnership with key European markets. If you are familiar with such terms as and DCO, this is a plus! Responsibilities Support Human-centric media calendar planning in partnership with market media and marketing experts Identify Personalization opportunities and build action plan Govern over audience building for activation Curate personalized media activation deployment in partnership with media buying unit Unlock new comms personalization opportunities Qualifications Bachelor's degree or equivalent experience in media strategy required Media Strategy experience for CPG is a plus Analytics and Insights experience to create and drive strategy Consumer research proficiency Strong communication and presentation skills Demonstrated computer proficiency: Microsoft suite Fluent English required
Feb 09, 2026
Full time
Overview We are PepsiCo experts, driving Connections Personalization from strategy to implementation. As a Media Strategy/Audience Activation Strategy Expert you will lead comms planning in the area of audience strategy set up and activation, working with a portfolio of great brands in partnership with key European markets. If you are familiar with such terms as and DCO, this is a plus! Responsibilities Support Human-centric media calendar planning in partnership with market media and marketing experts Identify Personalization opportunities and build action plan Govern over audience building for activation Curate personalized media activation deployment in partnership with media buying unit Unlock new comms personalization opportunities Qualifications Bachelor's degree or equivalent experience in media strategy required Media Strategy experience for CPG is a plus Analytics and Insights experience to create and drive strategy Consumer research proficiency Strong communication and presentation skills Demonstrated computer proficiency: Microsoft suite Fluent English required