Digital Tonic

What if you could join a brand that's not just growing - but scaling globally at pace? This high-growth international eCommerce business operates in the health, wellness, and lifestyle space, delivering premium, science-led products to customers worldwide. With a strong presence across multiple markets and ambitious expansion plans, they're building a performance-driven marketing function that sits at the heart of their growth. The Role We're looking for a Paid Media Specialist to join a fast-paced, collaborative team and support performance across multiple markets. This is a hands-on role where you'll be deep in the data, managing and optimising campaigns across paid social and paid search. You'll work closely with creative, eCommerce, and analytics teams to ensure campaigns are not only well executed but continuously improving. From testing new creatives to refining targeting and analysing performance, you'll play a key role in driving customer acquisition and revenue growth. Day to day, you'll be: Supporting the execution of paid media strategy across key markets Managing campaigns across platforms such as Meta and Google Monitoring performance daily and making data-led optimisation decisions Testing creatives, messaging, and landing pages to improve results Collaborating with creative teams to develop high-performing assets Analysing campaign data to identify trends and growth opportunities Reporting on key metrics including ROAS, CPA, CTR, CVR, and revenue Supporting international campaigns through localisation and audience insights Maintaining strong account structure, tracking, and best practices Keeping up to date with platform updates, trends, and competitor activity Skills & Experience You'll already have a solid foundation in paid media but be eager to keep learning and pushing performance further. 2-4 years' experience in paid media, performance marketing, or digital advertising Hands-on experience with Meta Ads and Google Ads Strong understanding of targeting, bidding, budgeting, and optimisation Confidence working with data and turning insights into actions Familiarity with tools such as GA4, Meta Ads Manager, Google Ads, and Looker Studio Strong analytical mindset and attention to detail Ability to manage multiple campaigns and priorities effectively Clear communication skills and a proactive, test-and-learn attitude Desirable experience includes working within eCommerce or DTC brands, exposure to international campaigns, and familiarity with additional channels such as TikTok or affiliates. An understanding of attribution, tracking, feed-based campaigns, or platforms like Shopify would also be beneficial, along with an interest in health, wellness, or lifestyle brands. Benefits Alongside a competitive salary, you'll benefit from fully remote working and the flexibility that comes with it, as well as the opportunity to work on genuinely global campaigns for a rapidly scaling brand. You'll be part of a team where your work has real impact, with plenty of scope to learn, develop, and grow your career in performance marketing. On top of this, there are ongoing learning and development opportunities, plus additional perks including access to products and other staff benefits. Sound Good? If you're a performance-driven marketer who enjoys being hands-on, testing new ideas, and scaling campaigns in a high-growth environment, this could be the perfect next step. Click the apply button now to send Tonic your CV