United Kingdom for UNHCR

2 job(s) at United Kingdom for UNHCR

United Kingdom for UNHCR
Oct 01, 2025
Full time
Senior Officer Digital Optimisation Salary: £38,999 - £43,105 Contract: Permanent contract Reports to: Head of Digital Fundraising, UK for UNHCR Office location: Shoreditch, London EC2A 4EG (Hybrid Working Model) Key relationships: Digital fundraising and Communications Teams, UNHCR Google and CRO teams JOB PURPOSE We are looking for a creative, ambitious, and data-driven individual to join us as Senior Officer Digital Optimisation, specialising in UX/UI to lead on the development and delivery of UK for UNHCR s testing and optimisation strategy to improve conversion rates and user experience online, including our website, donation pages, and various subdomains. The role reports to the Head of Digital Fundraising and manages all donation pages, digital testing and tracking, as well as a range of Google and optimisation products. The primary purpose is to optimise digital performance through A/B testing across our websites and supporting teams to adopt and implement a test-and-learn framework in their digital channels to raise more funds for refugees. An existing A/B testing roadmap has been developed and is ready for your input and ideas. However, testing and optimisation is not limited to fundraising and will aim to improve digital conversion and performance across teams, channels and platforms playing a key part in UNHCR s annual fundraising programme to enable UNHCR to deliver its vision of a world where every person forced to flee can build a better life. You will work very closely with the digital fundraising team and wider Individual Giving team, as well as Communications and Philanthropy/ Corporate Partnership colleagues, our digital agency and international fundraising teams. Passionate about UX/UI and fundraising, you will be a skilled communicator, tech-savvy and an experienced project manager. You will have strong problem-solving skills, a test-and-learn approach and a track record of meeting deadlines and meeting/ exceeding set KPIs. WHO WE ARE AND WHAT WE DO United Kingdom for UNHCR is the United Nations Refugee Agency s national charity partner for the United Kingdom. We generate public awareness of the plight of refugees and raise funds to help protect them through UNHCR s humanitarian operations across the world. Our supporters include UK private individuals, communities, corporate partners, trusts and foundations. The funds we raise help UNHCR work in partnership with displaced communities to deliver emergency relief such as shelter, medical care and life-saving supplies to people fleeing conflict and persecution. We also support education and livelihood opportunities that enable people to rebuild their lives and lead their own solutions over the long term. Nobody chooses to be a refugee, but we can all play a part in their protection, and we want those who work with us to share our values and passion for the cause. Role Responsibilities Develop and lead strategy for conversion rate optimisation, including the management of a testing roadmap to regularly execute A/B and multivariate tests and the use of new and existing technology, e.g. heatmapping to reduce friction rates and continuously improve and optimise conversions. Lead UX/UI across organisation, overseeing and implementing tests and analysis across teams to improve web experience and achieve required KPIs and objectives. Manage Google suite of tools and relevant relationships, ensuring everything is up to date and operating as necessary. Manage all donation pages and fundraising landing pages, building new pages, maintaining existing pages and closing pages; identify areas for improvement and work with relevant stakeholders to test and optimise. Utilise and manage suite of third-party platforms, e.g. Optimizely, Mouseflow, iRaiser, Sleeknote, Typeform to improve user experience and increase donations and conversions. Remain flexible and quickly respond to emergency situations, identifying fundraising opportunities and develop relevant comms and journeys as needed, collaborating with colleagues from across the organisation. Use data and insights to produce regular reports on performance against KPIs; use analytics to identify trends and optimise activities based on user behaviour. Manage and maintain vanity and tracking links across the organisation, utilising Google Tag Manager and UTMs to monitor performance and results. Stay up to date with digital best practices and technology, including sector trends, follow industry policies, including GDPR, PECR regulations, attending training and optimising plans accordingly. Stay up to date with issues affecting displaced communities, campaigns from international, content and reports from the field. Share creative and insights with UK colleagues, global teams, and HQ. Participate in training seminars, workshops, and skill shares where applicable. The above list is not exhaustive, and the post holder may be required to perform duties that are not detailed above. Personal Attributes and Experience Essential Experience Experience of implementing and optimising digital marketing campaigns across channels, including paid and organic social, search and display; preferably within the charity sector. Experience of developing and delivering strategies for conversion rate optimisation and user experience/user interface. Experience of using digital channels for lead acquisition and conversion to grow income. Experience of measuring, evaluating and reporting on digital activity and performance across multiple channels and digital campaigns, paid and organic. Experience of working with external agencies and suppliers. Essential Skills/Knowledge Experience of using Google Analytics or other web behavioural analytics tools. Experience with experimentation tools like Optimisely or similar. Strong project management and stakeholder management experience. Excellent written communication skills: able to produce compelling, persuasive, and concise copy for a range of specific target audiences. Attention to detail and proofreading skills and an ability to give clear and constructive feedback on creative and copy. Proven proficiency with design principles and tools (Canva/Adobe suite). Able to demonstrate flexibility and do what it takes to get the job done. Understanding of HTML and other coding languages. Able to juggle and prioritise multiple tasks and meeting programme deadlines. Strong presentation, communication (written and verbal) and interpersonal skills. Excellent stakeholder and relationship management. An understanding of GDPR, PECR and other regulatory compliance for fundraising and electronic communication. Desirable Skills/Experience An understanding of digital fundraising practices and principles Experience with Google Tag Manager or other tag management platform is a plus, but not a requirement Experience of working across a broad channel mix (social, web, email, SEO, SEM and other Direct Marketing channels would be advantageous). Knowledge or experience working with Salesforce (or similar CRM platform). Knowledge or experience working with Wordpress and iRaiser (or similar CMS / ecommerce platforms). Experience of, or a passionate interest in the charity sector, and the drive to further their fundraising knowledge. DIVERSITY, EQUITY, INCLUSION AND BELONGING We strongly value diversity and recognise that it is critical to our success and the cause that we serve. We are committed to providing an inclusive environment for all who work with us and strongly welcome applications from diverse backgrounds, particularly those with lived experience of being a refugee, asylum seeker, internally displaced person, or a stateless person. UK for UNHCR is proud to have Diversity & Inclusion Working Group. The Diversity & Inclusion Working Group is a group of colleagues focusing on tasks that drive action in the implementation of our D&I Approach. The group also works to create safe spaces that brings colleagues together for events, discussions and learning experiences that celebrate and support diversity and tackle barriers to inclusion. We are also open to flexibility in many ways, including flexible hours. Please don t be afraid to speak to us about this during initial conversations, so we can explore what s possible. WHY JOIN UNITED KINGDOM FOR UNHCR? You will be part of a high-performing agile team of talented people; all committed to build solidarity and raise funds for refugees and displaced people worldwide. You will be working in a flexible, supportive, and inclusive environment, where your work will be recognised and appraised. What else? Wellbeing 28 days annual leave per annum plus 8 bank holidays (pro-rata for part-time working). WeCare Employee Assistance programme providing 24/7 access to online GP, mental health support, get fit programmes, virtual wellbeing support and much more. Hybrid home-working model with dedicated Team Days in the office. Toothfairy dental app. Access to 100s of perks with discounts on everyday purchases. Office wellness perks. Staff socials. Financial Pension scheme with an employer contribution of 8%. . click apply for full job details
United Kingdom for UNHCR
Sep 26, 2025
Full time
Position: Senior Officer Direct Marketing Contract type: Fixed-term contract until October 2026 Salary: £ 36 448 per annum (FTE) Hours: Full time (35 hours) or Part time Reports to: Head of Offline Location: Mark Square, London EC2A 4EG (hybrid working) Key relationships: Offline and Digital team colleagues; Finance Director and Finance team; Data team; International Individual Giving colleagues, External agencies and suppliers; Supporters. JOB PURPOSE UK for UNHCR, the UN Refugee Agency's national charity partner, is looking for an ambitious and proactive team player who can join us as a Senior Officer, Direct Marketing, within the Individual Giving Team. In this exciting role, you will be responsible for some of our key donor development activities: you will be a confident communicator and experienced project manager, with a strong knowledge of donor development key touchpoints and best practice, as well as a tracked record of managing telemarketing and Direct Mail campaigns You will be joining a small but high performing team with big ambitions, and you will be playing a vital role in raising funds for UNCHR. If you think you have the relevant skills and crucially, the passion to support the refugee cause, please apply, we d love to hear from you. WHO WE ARE AND WHAT WE DO United Kingdom for UNHCR is the United Nations Refugee Agency s national charity partner for the United Kingdom. We generate public awareness of the plight of refugees and raise funds to help protect them through UNHCR s humanitarian operations across the world. Our supporters include UK private individuals, communities, corporate partners, trusts and foundations. The funds we raise help UNHCR deliver emergency relief such as shelter, medical care and basic supplies to people fleeing conflict and persecution, as well as healthcare, education and livelihoods opportunities for those who remain displaced over the long term. Nobody chooses to be a refugee, but we can all play a part in their protection, and we want those who work with us to share our values and passion for the cause. DIVERSITY, EQUITY, INCLUSION AND BELONGING We strongly value diversity and recognise that it is critical to our success and the cause that we serve. We are committed to providing an inclusive environment for all who work with us and strongly welcome applications from diverse backgrounds, particularly those with lived experience of being a refugee, asylum seeker, internally displaced person, or a stateless person. UK for UNHCR is proud to have a Diversity & Inclusion Working Group that supports the delivery of the charity s goals for diversity, equity and inclusion, and brings colleagues together for events, discussions and learning experiences that celebrate and support diversity and tackle barriers to inclusion. We are also open to flexibility in many different ways, including the element of working from home and flexible hours. UK for UNHCR operates a hybrid working policy, with staff working in the office 1-2 days a week and the remainder from home. Please don t be afraid to speak to us about this at the interview stage, so we can explore what s possible. ROLE RESPONSIBILITIES Lead on the overall donor development offline programme for both cash and committed donors, ensuring a strong onboarding and onward journey is in place, and that key touchpoints are leveraged to deepen engagement and increase donors Lifetime Value. Work with digital fundraising colleagues to create integrated, multichannel campaigns and an effective, donor-first giving journey. Provide colleagues with strategic guidance, and technical support if required, to deliver warm appeals via Direct Mail that meet six-figures campaign targets. Manage our Telemarketing programme, to successfully launch and deliver activities such as conversion, upgrade, reactivation, and welcome calling. Ensure an insight-led thanking programme is in place, with key moments identified throughout the year to acknowledge support and communicate impact. Work with key stakeholders across digital and offline teams to ensure we maintain a strong retention rate whilst growing our Regular Giving file. Remain flexible and rapidly respond to emergency situations. Work with our Data team to identify the best approach to data and segmentation for each project. Manage production processes, developing supplier briefs and managing approval stages and end of campaign reviews. Work with our suppliers to ensure campaign fulfilment is in place and collaborate with our Supporter Care function to monitor responses and identify issues/opportunities. Ensure cost effective fundraising, manage individual campaign budgets and identify opportunities to improve ROIs. Stay up to date with issues affecting displaced & refugee communities, campaigns from international teams and reports from the field. Scope new fundraising themes. Share creative and insights with UK colleagues, global markets and HQ, participating in training seminars, workshops and international skill shares where applicable. The above list is not exhaustive, and the post holder may be required to perform duties that are not detailed above. PERSONAL ATTRIBUTES AND EXPERIENCE Essential Experience Experience of working in a fundraising environment, ideally in a medium-to-big-size charity. Experience in managing onboarding and ongoing donor development activities. Experience of scoping, briefing in, managing, and delivering integrated fundraising campaigns that delivered against budget. Experience of managing Telemarketing campaigns with a tracked record of successes Strong experience in delivering and managing all aspects of successful Direct Mail campaigns. Understanding of digital fundraising best practice and how digital channels can integrate and support offline activities to increase donors Lifetime Value Experience of working with suppliers, including campaign planning and briefing. Experience of data file development (in collaboration with Data teams) Essential Skills/Knowledge Ability to work independently and proactively identify new fundraising opportunities. Ability to multi-task and to work under strict deadlines. Excellent written and verbal communication skills with the ability to give constructive and coherent feedback. Sound knowledge of key retention and donor development activities. Up-to-date knowledge of direct marketing, best practice, trends and compliance. Strong numeracy skills with the ability to analyse results and identify trends. Ability to recognise, understand and manage your own emotions and the emotions of others. Excellent stakeholder and relationship management. Proficiency in Microsoft Word, Excel, PowerPoint. Desirable Skills/Experience Experience in delivering fundraising activities in response to emergencies. WHY JOIN UNITED KINGDOM FOR UNHCR? You will be part of a high performing agile team of talented people; all committed to build solidarity and raise funds for refugees and displaced people worldwide. You will be working in a flexible, supportive, and inclusive environment, where your work will be recognised and appraised. What else? Wellbeing 28 days leave per annum plus bank holidays (or pro-rata equivalent). Employee Assistance programme providing 24/7 access to online GP, mental health support and virtual wellbeing. Access to 100s of perks with discounts on everyday purchases. Office wellness perks. Discount on gym memberships. Hybrid and Flexible Working. Staff socials. Financial Pension scheme with an employer contribution of 8%. Non-contributory group life assurance scheme Non-contributory Income protection scheme. One-off contribution towards homeworking set up. Enhanced maternity, paternity, shared parental, and adoption pay. Enhanced sick pay scheme. Development Comprehensive training and continuing development opportunities. Individual training budget. HOW TO APPLY If you have the relevant skills and the passion to use them to support refugees, please apply by completing our application form which is available in the documents section. Please note that there is no set application deadline as we are reviewing applications on a rolling basis. We therefore recommend to submit your application as soon as possible. If you would like to discuss any reasonable adjustments to the application or hiring process that may better facilitate your participation, please don't hesitate to contact us and we will make every effort to respond to your request for assistance as soon as possible. United Kingdom for the UN Refugee Agency (UNHCR) is registered with the Charity Commission (England & Wales), charity no It is the UK national partner of the United Nations High Commissioner for Refugees (UNHCR), the UN Refugee Agency.