Manitou Bf

Area Sales Manager Territory: East, South East & Central England Company: Mawsley Machinery (Part of the Manitou Group) About the Role Mawsley Machinery is looking for a motivated and experienced Area Sales Manager to cover the East, South East & Central England. In this field-based role, you'll be responsible for selling our full range of Manitou telehandlers, powered access equipment, compact equipment (skid steers & tracked loaders) and industrial forklifts. You'll focus on generating new business and growing existing accounts, working directly with customers across a broad range of sectors. What You'll Be Doing Sales & Business Development Plan and deliver a structured sales strategy for your area. Identify and engage with new prospects across powered access hire, plant hire, construction and industrial markets. Meet with key decision makers to understand their requirements and offer tailored solutions. Secure orders in line with targets and maintain healthy profit margins. Work alongside our finance partners to provide tailored funding solutions to customers. Strong understanding of asset finance, with the ability to explain the advantages of Contract Hire and Op Leases as part of the sales process. Keep up to date with market trends, competitor activity, and pricing shifts. Customer Relationship Management Build and maintain strong, long term customer relationships. Conduct regular follow ups and site visits to ensure satisfaction and identify further needs. Be the key point of contact for enquiries, pricing, and after sales support. Provide detailed product knowledge and technical advice to customers. Manage your sales pipeline and update activity through our CRM. Provide regular updates, territory performance reports, and forecasts. Assist with credit control and help ensure timely payments from customers. Work closely with our service, parts, aftersales teams, and equipment manufacturers to ensure an excellent customer experience. Coordinate with marketing on events, promotions, and lead generation campaigns. What We're Looking For Proven track record in capital equipment sales within the construction and/or powered access sectors. Commercially aware with a solid understanding of asset finance, including Contract Hire and Operating Leases. Confident communicator with strong negotiation and relationship building skills. Well organised, proactive, and results driven. Proficient in CRM systems and familiar with Google Workspace, Microsoft Office or similar. Full UK driving licence. What We Offer Competitive salary with uncapped commission structure. Company vehicle and credit card for business expenses. Company life insurance scheme Training, product support and long-term career growth. Ready to Apply? Send your CV and a brief cover letter to