Coppice Sirane

National Account Manager - Remote Location : Home-based with requirement to travel to customers/office when required Salary : £50,000k per annum, DOE + Benefits Package Contract : Full-Time Permanent Drive Growth. Reignite Relationships. Protect Margin! We re recruiting a commercially astute National Account Manager to manage and grow a portfolio of key customer accounts across Sirane s absorbency and specialist packaging product ranges. This role combines strategic account development with a defined focus on re-engaging dormant accounts and winning back previously lost customers turning historic relationships into sustainable, profitable partnerships. If you thrive on commercial ownership, disciplined margin management, and structured account growth, this is an opportunity to make measurable impact. The Opportunity Reporting to the Sales Director, you will act as the primary commercial interface between Sirane and its customers ensuring alignment between customer demand, operational capability, service delivery and profitability. You will take ownership of: Account Growth & Development • Managing a portfolio of national retail, food manufacturing, processor and specialist sector accounts • Driving profitable growth across absorbency and specialist packaging ranges • Identifying cross-sell and up-sell opportunities • Creating structured account development plans for key customers • Dormant Account Re-Engagement & Win-Back • Identifying accounts with no trade in 12+ months • Developing structured reactivation strategies • Presenting targeted commercial proposals aligned to current capability • Converting historic relationships into sustainable repeat business • Reporting quarterly on pipeline and conversion performance Commercial & Margin Discipline • Protecting and growing gross margin through disciplined pricing • Leading price reviews in line with raw material movements • Ensuring new and reactivated business meets agreed commercial thresholds NPD & Innovation Conversion • Partnering with customers on new product development opportunities • Ensuring effective qualification prior to sampling • Driving strong conversion from trial to commercial launch Forecasting & Operational Alignment • Delivering accurate rolling 12-month forecasts • Collaborating cross-functionally with Customer Service, Operations and Procurement • Supporting stock management and minimising obsolescence risk What We re Looking For You will bring: • Experience managing national accounts within packaging, food manufacturing or absorbency sectors • A proven track record of account growth and retention • Strong commercial acumen and margin awareness • Experience handling complex customer requirements • Robust forecasting discipline and CRM capability • Excellent negotiation and stakeholder management skills • A clean driving licence and willingness to travel nationally About You You are: • Commercially sharp and analytically minded • Confident re-engaging lapsed or challenging relationships • Structured in your approach to pipeline and account planning • Resilient, proactive and performance-driven • Comfortable working cross-functionally to deliver results • Customer-focused but disciplined in execution Why Join Us • This is a visible, growth-critical role within the commercial team, offering: • Strategic ownership of key national accounts • Autonomy with accountability • Exposure across retail and food manufacturing sectors • A strong focus on profitable, sustainable growth If you re ready to take ownership of a national portfolio while driving win-back strategy and disciplined commercial performance, we d welcome your application! No agencies please.