SalaryGuide

Responsibilities Build Koalafi's first scalable attribution model to measure performance of email, SMS, in-app, and emerging paid digital marketing channels and campaigns. Develop frameworks to evaluate incrementality, ROI, CAC, and long-term value implications of new marketing programs. Monitor channel performance and partner with Marketing Team leadership to optimize mix, creative testing, and audience segmentation. Establish core dashboards and reporting cadences that enable self-serve insights across the Marketing and Sales Teams. Design, implement, and evaluate A/B and multivariate tests across creative designs, channels, offers, and customer lifecycle stages. Identify key drivers of engagement, conversion, retention, and reactivation. Synthesize insights and recommendations into clear presentations for cross-functional partners and leadership. Support testing into new paid channels such as SEM, paid social, programmatic display, and retargeting. Requirements Bachelor's degree in a quantitative or analytical field (e.g., Engineering, Mathematics, Statistics, Finance, Economics) 4-6 years of experience in marketing analytics, growth analytics, or a related field Sound understanding of attribution models and underlying rationale for various model types Strong SQL skills and experience working with large datasets Proficiency building dashboards in Tableau, Looker, or similar BI tools Experience designing and analyzing A/B tests Comfortable working in ambiguous, fast-paced environments and excited to build something new from the ground up Excellent communication skills, with the ability to translate complex results into crisp insights that influence marketing and business strategy Benefits Comprehensive medical, dental, and vision coverage 20 PTO days + 11 paid holidays 401(k) retirement with company matching Student Loan & Tuition Reimbursement Commuter assistance Parental leave (maternal + paternal) Inclusion and Associate Engagement Programs

Responsibilities Lead CRMC's marketing and public relations strategy across digital, traditional, and social channels to elevate brand visibility. Oversee creative development and campaigns, ensuring all events, media, and collateral reflect CRMC's brand standards. Guide executive communications (CEO messages, system updates, financial summaries, strategic plans) with clarity and consistency. Collaborate with the Foundation & Community Engagement team on fundraising and community initiatives to ensure unified impact. Mentor and empower a high-performing marketing team while managing departmental resources and budget effectively. Requirements Bachelor's Degree in Journalism, Marketing, Public Relations Proven leadership experience in marketing, public relations, or communications, ideally within healthcare or a mission-driven organization Exceptional written and verbal communication skills, with demonstrated ability to craft executive-level communications and serve as a media spokesperson Strong track record of collaborating with physicians, executives, and community partners to achieve shared goals Experience guiding creative teams to develop impactful campaigns, events, and brand assets across digital, print, and social media Ability to analyze market trends and campaign performance, using insights to refine strategies Skilled in balancing strategic oversight with hands-on execution in a fast-paced environment Demonstrated ability to lead, mentor, and inspire a high-performing team Preferred Public Relations certification Master's degree in a related field Benefits medical insurance; dental insurance; vision insurance; health savings accounts; life insurance; employer contributions to a 401(k) retirement plan; paid time off; participation in 401(k) and 457(b) plans; educational assistance and reimbursement; employee assistance program; work-life balance support; gym membership and other discounts; employee recognition programs