Rafiki Thabo Foundation

Our vision at Rafiki Thabo Foundation is that young people, including those living with disabilities, will be empowered through education to enable them to reach their full potential and initiate positive change in their communities. We do this by enabling access to education for disadvantaged children and young people for whom escaping the poverty cycle would be impossible without support. By the end of 2025 we had supported 910 children and young people through education on our scholarship programme and this year we are proud to support more than 400 scholars, 45 of whom live with a disability. We also enable access to education through our Eat Well to Learn programme and school infrastructure development programme. How would you like to wake up every day, knowing that the work you do contributes to the transformative empowerment of young lives? By joining our small, close-knit, dynamic and passionate team you can do just that! As our Digital Marketing Manager you will be part of a new direction for a small charity with great aspirations instrumental in driving growth through optimised stewardship and external visibility. You will enjoy flexibility, autonomy and opportunity to help shape the future of our digital marketing with the freedom to use your creativity. Position : Digital Marketing Manager Responsible to : Head of Fundraising Location : Remote (home based with option to work from our Abingdon charity shop) Contract : Part-time. Permanent after 6 months probation, or freelance Hours : 15 hours per week plus 4 floating hours on demand Salary : £27,000 Full Time Equivalent if employed. If freelance, daily rates can be discussed. Annual leave and benefits: 5.6 weeks per year FTE (pro rata based on weekly hours) Flexible working pattern (as long as predominantly during business hours) Pension scheme with matched contributions if employed. 4% employer / 4% employee How to apply: Click the CharityJob Apply button below. You ll be asked to submit a CV, submit a cover letter and answer a few short screening questions about your relevant skills and motivation. Interviews will start w/c 2nd March 2026 Closing date: 16th February 2026. NB Please see Information Pack and Job Description for further information. What you will be working on: You will lead the planning and execution of digital marketing campaigns and initiatives across all online channels, including the website, SEO/SEM/AI Overviews, social media, supporter stewardship and marketing e-mails, to enhance charity visibility and drive supporter retention and acquisition You will manage website content and performance, oversee paid media campaigns, and analyse digital metrics to inform strategy and optimise ROI. Working closely with the Head of Fundraising and Director, you ll ensure all digital activities align with our charity goals and fundraising strategy You will manage content creation and social media calendars, deliver targeted email campaigns, and monitor the online reputation of our charity to maintain a strong and positive presence. You will ensure our digital presence drives supporter and income growth by identifying the right audiences, driving engagement and qualifying interest in readiness to move up our supporter funnel A focus on data and insights using our CRM is instrumental to the supporter journeys and fundraising funnel and will in addition to the more creative aspects of the role where this insight translates into appealing content and campaigns targeted towards the right audience, be an important part of your day-to-day work You will also be responsible for regular reporting and analysis which will guide continuous improvement, while your awareness of emerging trends will help keep Rafiki Thabo current in digital marketing Ultimately you will play a key role in our digital marketing and communication activities, creating awareness that converts supporters up the fundraising funnel and be integral to our future growth and success This job is for you if you Are a marketing all-rounder with strong digital marketing experience Are experienced in developing, managing, delivering and optimising digital marketing campaigns across social media, search, website and e-mail marketing to drive brand awareness, lead generation, supporter engagement You have enough experience to hit the ground running and take the lead in your role You have strong knowledge and experience of SEO/SEM, AI, Google and Meta Ads, and analytics tools such as Google Analytics and Tag Manager You are proficient in using CRM systems in conjunction with automated marketing tools for support stewardship journeys and building CRM dashboards to track KPIs and engagement You have a positive mindset and a can do attitude, with a flexible, conscientious, self-motivated and proactive approach to working independently while also being a team-player You have excellent communication skills, and a creative yet data-driven and supporter focused approach You have strong organisational skills, with the ability to manage multiple priorities, campaigns and deadlines effectively. Ability to prioritise conflicting demands and tight deadlines under pressure And most importantly you want your work to make a difference to the disadvantaged children and young people Rafiki Thabo support in Kenya, Uganda and Lesotho