KFC UK & I - Marketing

Day to Day Be the strategic and commercial business owner to deliver a marketing strategy that super charges our retail footfall to our restaurants and re enforces consumer perception. Lead key national campaigns from defining phase to execution to create big ideas that will scale the fame of the brand over time. Work on below and above the line campaigns, managing creative agency partners and influencing stakeholders; from TV to POS. Oversee brand activation on key digital channels to drive awareness and engagement. Lead a cross functional squad across commercial finance, restaurant operations and food innovation to deliver the brand strategy. Build strong relationships with franchise partners to implement the brand strategy. Identify opportunities to grow revenue by driving relevance and distinctiveness to increase brand awareness through a pipeline of core activations, limited time offers and value plays. Leverage learnings and best practices from Taco Bell Global markets on key marketing initiatives. Develop new store opening and local store marketing plans to drive sales growth. Build the social strategy to elevate the brand and drive relevance with the target audience. Qualifications 5+ years of professional marketing experience. Experience within the QSR (Quick Service Restaurant) industry is essential. Strong understanding of the Irish market, either through direct experience working in Ireland or managing/marketing within the Irish consumer landscape. Experience working on big brand building and commercial initiatives, and you are now ideally looking to take that next step. Strong, relationship focused leader with proven track record of inspiring and influencing cross functional partners, internal and external stakeholders to deliver results and foster collaboration and alignment. Experience developing marketing strategies, building and executing marketing calendars across multiple and individual markets. Experience launching new products a plus. Experience effectively managing all aspects of the creative process: brief writing, overseeing production and post production (television and photoshoots), managing creative agencies and responsibility for timelines and budgets. Data driven. Big picture thinker with ability to turn strategy into action. Flexible and eager to drive change. Collaborative. A team player who is accountable and flexible. Thrives in a fast paced environment. Experience managing brands or projects, creating marketing/agency briefs, and developing sell in decks. Consulting or strategy experience building business cases and creating proposals to take franchisee partners with you on the journey. Restaurant or retail experience with an understanding of operational complexity. Reputation for building strong partnerships across cross functional and outside teams, and having solid negotiation skills. Benefits Company and performance related bonus. Generous pension with up to 11% company contribution. Private healthcare with the option to increase to include family cover and extra dental cover. Annual holiday allowance starts at 25 days, with the option to buy or sell up to 3 extra days per year; after 5 years' service, allowance increases to 30 days. Competitive maternity leave and flexible return to work options. Pick n Mix Benefits to convert them into your very own benefits plans; options include gym membership, health screening and travel insurance. Competitive salary. We truly believe that where you work matters, and we know a thing or two about what makes employees happy. Join us on our mission of feeding people's lives with más!