Critical Selection Limited
Exeter, Devon
Lightfoot Job Description Job Title Head of Lead Generation (Internal Sales Manager) Location Exeter / remote. Office based 2 days/week The Business Technology business based just outside of Exeter that is focused on making a difference worldwide. They help businesses and private motorists improve efficiency and safety by reducingfuel use and emissions rates by 10-20%, and at-fault accidents and wear and tear by 40-50%. By connecting with your vehicles on-board computer they can uses all the live data it produces to analyse how efficiently you are driving. Its similar to how performance is analysed in Formula 1. They include 300 of the UK's largest fleets as customers including Tesco, Asda, Southwest Water, Iceland and Virgin Media to name a few. About the role This role is responsible for leading and scaling our Business Development Associate (BDA) function. This role is pivotal in ensuring the sales team benefits from a consistent flow of high-quality meetings and opportunities. You will take ownership of the lead generation strategy, manage and develop the team, and work closely with Sales, Marketing, and Product Development to align prospecting with business growth priorities. Moving beyond day-to-day calling, this is a leadership role for someone who can inspire a team, optimise processes, and deliver measurable impact on pipeline growth. Key Responsibilities Leadership & Team Development Lead, coach, and inspire the team to consistently exceed meeting and pipeline targets. Develop training and onboarding programmes to improve performance and accelerate career progression (to BDM or Account Executive roles). Set clear KPIs, run regular performance reviews, and foster a high-performance culture. Recruit, retain, and grow a best-in-class lead generation team. Lead Generation Strategy Own and evolve the lead generation strategy, balancing outbound calling, email, events, and partnerships. Work closely with Marketing to convert campaign leads and optimise qualification frameworks so only high-quality opportunities reach Sales. Continuously improve performance by testing new tools, channels, and tactics, and driving efficiency through data-driven insights. Contribute at a strategic level, providing market and competitor insights, shaping commercial planning. Process & Performance Management Oversee use of Salesforce CRM, ensuring accurate data, dashboards, and reporting. Monitor performance metrics and deliver pipeline forecasts to Sales leadership. Standardise best practice playbooks for outreach, messaging, and qualification. Drive continuous improvement through data analysis and prospect feedback. Experience & Qualifications Proven track record in B2B sales/lead generation, ideally within technology, SaaS, or automotive/fleet industries. Prior experience managing or leading a business development or lead generation team with measurable success. Strong understanding of modern lead generation strategies and sales enablement tools. Data-driven mindset, able to build and interpret dashboards and KPIs. Excellent coaching, leadership, and communication skills. Ambitious, resilient, and motivated to build a scalable, high-performing team. Please contact Critical Selection for more information on this role. JBRP1_UKTJ
Lightfoot Job Description Job Title Head of Lead Generation (Internal Sales Manager) Location Exeter / remote. Office based 2 days/week The Business Technology business based just outside of Exeter that is focused on making a difference worldwide. They help businesses and private motorists improve efficiency and safety by reducingfuel use and emissions rates by 10-20%, and at-fault accidents and wear and tear by 40-50%. By connecting with your vehicles on-board computer they can uses all the live data it produces to analyse how efficiently you are driving. Its similar to how performance is analysed in Formula 1. They include 300 of the UK's largest fleets as customers including Tesco, Asda, Southwest Water, Iceland and Virgin Media to name a few. About the role This role is responsible for leading and scaling our Business Development Associate (BDA) function. This role is pivotal in ensuring the sales team benefits from a consistent flow of high-quality meetings and opportunities. You will take ownership of the lead generation strategy, manage and develop the team, and work closely with Sales, Marketing, and Product Development to align prospecting with business growth priorities. Moving beyond day-to-day calling, this is a leadership role for someone who can inspire a team, optimise processes, and deliver measurable impact on pipeline growth. Key Responsibilities Leadership & Team Development Lead, coach, and inspire the team to consistently exceed meeting and pipeline targets. Develop training and onboarding programmes to improve performance and accelerate career progression (to BDM or Account Executive roles). Set clear KPIs, run regular performance reviews, and foster a high-performance culture. Recruit, retain, and grow a best-in-class lead generation team. Lead Generation Strategy Own and evolve the lead generation strategy, balancing outbound calling, email, events, and partnerships. Work closely with Marketing to convert campaign leads and optimise qualification frameworks so only high-quality opportunities reach Sales. Continuously improve performance by testing new tools, channels, and tactics, and driving efficiency through data-driven insights. Contribute at a strategic level, providing market and competitor insights, shaping commercial planning. Process & Performance Management Oversee use of Salesforce CRM, ensuring accurate data, dashboards, and reporting. Monitor performance metrics and deliver pipeline forecasts to Sales leadership. Standardise best practice playbooks for outreach, messaging, and qualification. Drive continuous improvement through data analysis and prospect feedback. Experience & Qualifications Proven track record in B2B sales/lead generation, ideally within technology, SaaS, or automotive/fleet industries. Prior experience managing or leading a business development or lead generation team with measurable success. Strong understanding of modern lead generation strategies and sales enablement tools. Data-driven mindset, able to build and interpret dashboards and KPIs. Excellent coaching, leadership, and communication skills. Ambitious, resilient, and motivated to build a scalable, high-performing team. Please contact Critical Selection for more information on this role. JBRP1_UKTJ