Mason Frank
Mar 26, 2026
Full time
CRM Product Manager London (Office-Based) Up to £55,000 Basic + Benefits leading luxury hospitality group renowned for delivering exceptional guest experiences across a portfolio of premium venues. With a strong focus on personalisation, data-driven insights, and world-class service, we are investing in our CRM capabilities to better understand and engage our guests across multiple touchpoints. The Role We are seeking a highly capable CRM Product Manager to lead the development, optimisation, and strategic direction of our CRM ecosystem. This is a hands-on role suited to someone who has not only worked with CRM platforms but has actively built and configured CRM solutions. You will play a critical role in shaping how we capture, manage, and activate guest data, ensuring a seamless and personalised experience across our venues. Key Responsibilities Own and manage the CRM product roadmap aligned with business and guest experience objectives Design, build, and optimise CRM systems and workflows within platforms such as Salesforce, HubSpot, or similar Lead the implementation and ongoing development of CRM solutions across multiple sites Oversee data architecture, segmentation, and automation strategies to enhance guest engagement Manage and optimise SevenRooms as a core CRM and guest experience platform Conduct regular CRM audits, ensuring data quality, consistency, and compliance across systems Collaborate with marketing, operations, and technology teams to deliver integrated CRM initiatives Analyse CRM performance, campaign effectiveness, and guest insights to inform decision-making Drive innovation in personalisation, lifecycle marketing, and guest retention strategies Experience & Skills Required 4+ years' experience working with CRM systems (e.g., Salesforce, HubSpot, or similar) Proven experience building CRM systems-not just using them-either within CRM platforms or through custom-built solutions Strong expertise in SevenRooms, ideally across multi-site or international environments Demonstrated ability to structure, audit, and cleanse complex datasets Solid understanding of CRM architecture, integrations, and automation workflows Analytical mindset with the ability to translate data into actionable insights Strong stakeholder management and cross-functional collaboration skills Experience within hospitality, luxury, or multi-site environments is highly desirable Working Environment London-based, office-based role (candidates must be comfortable working on-site) Collaborative, fast-paced environment within a premium hospitality setting What We Offer Competitive salary up to £55,000 Comprehensive benefits package Opportunity to shape CRM strategy within a growing luxury brand Exposure to multi-site and potentially international operations Career progression within a dynamic and innovative business