Parna Recruitment

THE ROLE The business is splitting its national field sales leadership into two territories, creating a new opportunity to lead the South of England. This role mirrors the existing Northern leadership structure, with full responsibility for driving team performance, commercial results, and operational standards across the South, while working closely with the national leadership team to ensure a consistent approach across both regions. KEY RESPONSIBILITIES Lead, coach and develop a team of City Managers and field sales representatives to deliver strong commercial performance and achieve sales targets. Conduct regular team meetings, one-to-ones, performance reviews and probation meetings, providing clear feedback, coaching and development. Support the team in the field through regular joint visits, mentoring and real-time coaching to improve customer engagement and sales performance. Oversee recruitment, onboarding and ongoing training, ensuring new and existing team members have the skills and knowledge to succeed. Monitor regional performance, analyse sales data and KPIs, identify trends, and implement action plans to improve results. Manage incentives, commission processes and monthly payroll submissions for the regional team. Plan and oversee field activities including depot days, sampling events, activations and other customer engagement initiatives. Ensure CRM systems, sales reporting and administrative records are accurate, up to date and completed on time. Work closely with internal departments including marketing, operations, product and HR to ensure effective communication and delivery of business objectives. Keep the regional team informed of business updates, product launches, promotions and operational changes. Resolve team issues, support managers with customer objections and maintain high standards of performance and professionalism. Travel extensively across the South of England to support the team, strengthen customer relationships and ensure effective territory coverage. Collaborate with the national leadership team to maintain consistent standards, processes and ways of working across the business. WHAT WE'RE LOOKING FOR Proven experience leading and developing a field sales team with a hands-on coaching approach. Strong track record of delivering sales growth through effective performance management and team leadership. Commercially minded with the ability to interpret data, identify opportunities and drive continuous improvement. Experience within FMCG, wholesale, retail or another fast-paced consumer goods environment; experience within regulated consumer products is advantageous. Excellent communication, relationship-building and conflict-resolution skills. Strong organisational and planning abilities with experience managing multiple priorities across a large geographical region. A full UK driving licence and willingness to travel extensively throughout the South of England, including regular visits to Head Office.