Wasabi Sushi & Bento

6 job(s) at Wasabi Sushi & Bento

Wasabi Sushi & Bento
Dec 06, 2025
Full time
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 41 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Ben to the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Product Developer (Restaurants) to join our Food Team. The role is based in Park Royal with frequent visits in our Restaurants. The Role: Working alongside the Restaurant Senior Product Development Manager (SPDM) and Restaurant Product Development Technologist (PDT), you will support all related product launches from our Central Production Kitchen and location-based restaurant kitchens. This is a hands-on role, responsible for both creating new recipes and enhancing existing ones and training new recipes and processes to CPU and restaurant kitchen teams. You will collaborate closely with internal departments and key suppliers to deliver high-quality products while ensuring food safety, integrity, and legality. You will be involved throughout the full product lifecycle from concept through to launch including planning, recipe development, benchmarking, testing, sample preparation, recipe set-up, training and costings. The role also includes sourcing new ingredients, liaising directly with suppliers alongside procurement colleagues, supporting process teams during trials, and assisting the Restaurant Senior Product Development Manager with presentations. In addition, you will play a key role in the continuous improvement of our products, working with the Central Production and restaurant operations teams to manage projects through the business gate process and driving quality and innovation across the restaurant menus. Key Responsibilities: Product Development • Develop new restaurant recipes in line with company strategy, briefs, food vision, nutritional standards, and CPU capabilities with specific focus on restaurant operations restrictions and capabilities. • Continuously improve existing recipes and processes to enhance quality, cost efficiency, nutrition, and compliance. • You will have a good understanding of our restaurant operations and target development of product according to limitations and capabilities. • Support optimisation and growth of the restaurant hot food category through innovation and best practice. • Conduct competitor benchmarking, gap analysis, and trend monitoring to identify opportunities. • Test new operations equipment, processes, packaging, and hot-hold times to optimise product quality and service. • Produce high-quality samples for presentations, photography, tasting sessions, retailer sell-ins, and customer visits. • Deliver presentations at gate stages alongside the Senior PDM and Product Development Technologist. • Continuously improve existing recipes and processes to enhance quality, cost efficiency, meeting nutrition targets and compliance. • Testing new hot hold times to optimise quality, provide records and recommendations. Quality & Compliance • Define, write, and maintain recipes, costings, QA specifications, and product attribute documentation. • Conduct kitchen-level yield, organoleptic, and shelf-life testing of products, ingredients, and packaging. • Validate and sign off raw ingredients and packaging with procurement and supplier assurance. • Attend taste panels and positive release tastings, providing feedback and signing off quality prior to launch. • Regularly visit restaurants and CPU kitchens to review recipe execution, quality, and consistency, making recommendations for improvement. • Troubleshoot issues and lead corrective actions on recipes, ingredients, or processes either directly in CPU or at restaurant kitchen locations. • Ensure compliance with all food safety, integrity, and company standards. Operations & Training • Lead and deliver training of new recipes and processes to CPU and restaurant kitchen teams. • Support trials, pre-production runs, launches, and handovers to ensure seamless scale up from development to operations. • Provide post-launch support in site-based restaurant kitchens, ensuring consistent delivery of standards. • Work closely with restaurant teams to identify quality improvement opportunities and embed best practices in restaurant kitchens and central sushi production kitchen. • Support marketing and promotional activities, ensuring food is represented to brand standards. • Support SPDM and Food Director with franchise or company international operations requirements. Supplier & Process Collaboration • Prepare ingredient sourcing briefs under guidance of the Senior PDM and liaise with suppliers on specifications and amendments. • Support the Senior Product Development Manager with packaging briefs and related documentation. • Support procurement and supplier assurance on validation, communication, and corrective action processes. • Attend supplier visits, food trawls, and food shows to source innovation and strengthen supplier partnerships. Additional Responsibilities • Share responsibility for maintenance and operation of the development kitchen, including cleaning, restocking, and raw material procurement. • Attend photography sessions, preparing samples and props supporting marketing team. • Support hospitality activities for customers, internal events, and high-profile visitors. • Assist the Senior PDM with packaging briefs, sample preparation, and customer-facing sessions. • Stay up to date with food trends, competitor activity, and retail market developments. • Attend training courses as required to maintain knowledge and skills Our requirements: Previous experience as a Product Developer within the food manufacturing and QSR industry Proven background in short shelf-life chilled products within a manufacturing and QSR environment (essential). Degree in a food-related discipline (e.g., Food Science, Food Technology, Home Economics) preferred. Strong knowledge of food, ingredients, and culinary practices. Awareness of food trends; knowledge of East and Southeast Asian cuisine advantageous but not essential. Passion for great-tasting food. Self-motivated, enthusiastic, and proactive with strong industry awareness. Excellent communication skills, able to interact effectively at all levels. Highly organised and methodical, with the ability to manage multiple projects simultaneously. Strong planning skills with exceptional attention to detail. Comfortable working in a fast-paced, dynamic environment In return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme Hybrid working model Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Electric Vehicle Scheme through Octapus Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. Join a company where you ll have the opportunity to work for a growing company and build a real career. COME ROLL WITH US!
Wasabi Sushi & Bento
Dec 06, 2025
Full time
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 41 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Ben to the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Product Developer (Grocery) to join our Food Team. The role is based in Park Royal. The Role: Working alongside the Grocery Senior Product Development Manager and Grocery Product Development Technologist, you will support all grocery-related product launches from our Central Production Kitchen in Park Royal as well as with key manufacturing partners. This is a hands-on role, responsible for both creating new recipes and enhancing existing ones. You will collaborate closely with internal departments and key suppliers to deliver high-quality products while ensuring food safety, integrity, and legality. You will be involved throughout the full product lifecycle from concept through to launch including planning, recipe development, benchmarking, testing, sample preparation, recipe set-up, and costings. The role also includes sourcing new ingredients, liaising directly with suppliers alongside procurement colleagues, supporting process teams during trials, and assisting the Grocery Senior Product Development Manager with presentations. In addition, you will play a key role in the continuous improvement of our products, working with the Central Production team to manage projects through the business gate process and driving quality and innovation across the grocery range. Key Responsibilities: Recipe & Product Development • Develop new recipes in line with company strategy, briefs, food vision, nutritional standards and central production capabilities, process standards. • Continuously improve existing recipes and processes to enhance quality, cost efficiency, meeting nutrition targets and compliance. • Write and maintain recipes, costings, quality assurance specifications, and product attribute documentation. • Draft initial cooking instructions and collaborate with technical/process teams for validation. Benchmarking & Analysis • Conduct and facilitate competitor benchmarking alongside the Senior Product Development Manager and Food Product Technologists. • Conduct and facilitate gap analysis in partnership with the Senior Product Development Manager and Food Product Technologists. Testing & Validation • Conduct kitchen-level organoleptic and shelf-life testing of products, ingredients, and packaging, recording results according to standards. • Validate, test, and sign off raw ingredients and packaging in collaboration with procurement and supplier assurance. • Support corrective action processes by attending taste panels and conducting competitor benchmarking and gap analysis. • Attend positive release tastings, reviewing products prior to launch and signing off quality before first delivery. Packaging & Ingredient Sourcing • Support the Senior Product Development Manager with packaging briefs and related documentation. • Prepare ingredient sourcing briefs under Senior PDM guidance and manage supplier communications on specifications and amendments. Trials, Launches & Handover • Attend pre-production trials, launches, and handover meetings to ensure seamless recipe translation into commercial scale-up. • Provide training and support where required during product transition. • Conduct troubleshooting and support continuous improvement initiatives across recipes, ingredients, quality, and processes. Samples & Presentations • Deliver product presentations at gate stages alongside the Senior PDM and Grocery Product Development Technologist. • Produce high-quality samples for presentations, photography, tasting sessions, and customer visits. • Attend photography sessions and retailer sell-in sessions, supporting the Senior PDM with sample production, cooking, and presenting. • Support marketing and promotional activities, ensuring consistent representation of food quality and vision. Kitchen & Compliance • Support the maintenance of the development kitchen, including cleaning, restocking, and raw material procurement. • Ensure compliance with company policies, food safety standards, and best practices at all times. Additional Responsibilities • Provide hospitality support for internal activities, customers and high-profile visitors. • Support supplier visits. • Stay updated on food trends, competitor activity, and wider retail market developments. • Support the organisation and participation in food trawls and food shows. • Attend training courses as required to maintain knowledge and skills. Our requirements: Previous experience as a Product Developer within the food manufacturing industry. Proven background in short shelf-life chilled products within a manufacturing environment (essential). Degree in a food-related discipline (e.g., Food Science, Food Technology, Home Economics) preferred. Strong knowledge of food, ingredients, and culinary practices. Awareness of food trends; knowledge of East and Southeast Asian cuisine advantageous, but not essential. Passion for great-tasting food. Self-motivated, enthusiastic, and proactive with strong industry awareness. Excellent communication skills, able to interact effectively at all levels. Highly organised and methodical, with the ability to manage multiple projects simultaneously. Strong planning skills with exceptional attention to detail. Comfortable working in a fast-paced, dynamic environment. In return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme Hybrid working model Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Electric Vehicle Scheme through Octapus Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. Join a company where you ll have the opportunity to work for a growing company and build a real career. COME ROLL WITH US!
Wasabi Sushi & Bento
Dec 05, 2025
Contractor
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 41 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we embark on our next phase of growth and innovation, we re thrilled to offer an exciting opportunity for a fixed term Material Planner to join our Procurement team based in Park Royal . The Role: Responsible for ensuring that the right materials (raw materials, components, packaging) are available for production and restaurants when needed, without overstocking or causing delays due to shortages. Key responsibilities: Develop material requirements based on the demand forecast and production schedules, raising purchase orders, ensuring all required materials are available in the right quantity at the right time. Weekly meetings with suppliers to ensure timely delivery of materials, managing lead times, supplier production plans and minimum order quantities. Supplier forecasts to be shared with suppliers in regular manner. To be a first point of contact for suppliers in terms of daily deliveries and queries. Monitor and manage inventory levels of raw materials, components, and packaging, ensuring that inventory is neither overstocked nor understocked. Communicate any risks of shortages / excess stock to relevant stakeholders Working closely with a Demand Planner to manage any material delists, changeover and new product listings. Proactively identify material shortages at suppliers and work with suppliers to resolve issues. Identify opportunities to reduce material waste by optimising ordering processes, reducing surplus, and improving material handling practices. Stock variance monitoring. Collate and consolidate data, running reports when required. Collate and consolidate data, running reports when required. Our requirements: Strong knowledge of material planning, inventory control, and PO raising processes. Proficiency in material planning tools. Good communication and supplier relationship management skills. Ability to forecast material requirements accurately. Attention to detail and strong organisational skills. Ability to work under pressure and manage multiple priorities. Previous experience in manufacturing stock control or warehousing Good cross-functional communication and presentation skills. In Return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme (a service providing health and wellbeing support) Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Please note that certain benefits do not apply on Fixed Term Contracts. Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you, please apply today as we can't wait to hear from you. COME ROLL WITH US!
Wasabi Sushi & Bento
Oct 04, 2025
Full time
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 40 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento to the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Marketing Director to join our Marketing Team based in Park Royal. The Role: This is a key role in Wasabi s growth strategy to double the size of the business in the next five years. The Marketing Director will oversee our brand building activity with focus on driving penetration and conversion in our 40-strong UK restaurant business and through our grocery partners. The successful candidate will shape the overall strategy to build on Wasabi s credentials to become a trusted and loved brand. The role will lead a team responsible for the development and delivery of all current and future propositions and marketing activity to achieve our growth ambitions and drive commercial success. They will partner with the Food Team to bring customer insight to our menu development and ensure we capitalise on trends in the QSR and grocery markets. Key Responsibilities: Develop and evolve the Wasabi brand vision, personality and values to inform our creative strategy, visual identity and tone of voice. Act as the guardian to ensure consistent representation of our brand throughout the customer journey Develop and implement the three-year brand strategy aligning across our restaurant and grocery businesses and driving synergies where possible Oversee a robust and data-led process for reviewing marketing activity to drive continuous improvement in ROI Lead a cross-functional team to drive restaurant like-for-like sales growth, maximising transaction value through alignment of marketing activity, product availability and in-restaurant customer experience Bring customer and trend insight to the food development process, partnering with the food and commercial teams to capitalize on opportunities whilst maintaining alignment to our brand promise Champion sustainability and that ESG considerations are applied to marketing activity, product development and packaging decisions Lead a cross-functional team on packaging design and development alongside the Procurement and Food teams Source and develop new product or sales channel opportunities and drive them through to compelling customer propositions, working closely with the Restaurant Operations teams Support the successful opening of equity owned restaurants and any co-marketing activity for franchise partnerships Define and implement Wasabi s PR and social strategy to develop a balanced and broad dialogue with our customers and the wider public. Optimise both business (LinkedIn) and social (TikTok, Instagram etc) channels Oversee our agency and supplier partnerships to ensure return on investment and adherence to our service levels and impact Lead the pricing strategy for restaurants menus - executing pricing and promotional changes and evaluating performance and impact Develop and implement a Restaurant commercial playbook and lead a cross-functional working group to establish local restaurant marketing strategy and establish a local vs centrally managed approach Partner with Area Managers to develop an understanding in operations about sales drivers and how operational teams can maximise sales and brand perception Lead merchandising optimization and range reviews to maximise transaction value, alongside the Operations & Food teams Maintain a climate that attracts, retains and motivates a high performing team Our Requirements: The ideal candidate for this role will be a commercial marketing leader with extensive experience of driving results in QSR, retail or hospitality environment, alongside solid exposure to FMCG. They should demonstrate the ability to balance short-term sales driving activity whilst balancing long-term brand development. Candidates should be educated to degree level, ideally with a post graduate Marketing qualification. They will also need to demonstrate: Strategic thinking with a passion for working in a dynamic, fast-paced environment Data literacy with the ability to speak to the numbers Strong commercial acumen and financial literacy, with a solid understanding of business drivers and the ability to evaluate campaign performance and ROI Experience in developing, managing and working within budgets Excellent interpersonal and communication skills and thrives on building strong working relationships. Able to build trust and credibility across the business A track record of building creative and ground-breaking marketing campaigns and well-versed in understanding current trends on social and digital Excellent leadership capabilities with the ability to build a high-performing and engaged team In Return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme (a service providing health and wellbeing support) Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US!
Wasabi Sushi & Bento
Oct 01, 2025
Full time
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 40 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento to the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Sushi Kitchen Manager ( night shift ) to join our Production Team based in Park Royal. The Role: The Sushi Kitchen Manager will manage the operational activities within the CPU Sushi kitchen and have full responsibility for quality, safety and cost control. These will include training and monitoring Team s performance in accordance with food quality standards and all other company policies and procedures. Key Responsibilities: Food Quality Ensure all food safety procedures are strictly followed. Relay any queries or issues related to menus, ingredients, and suppliers to the appropriate channels. Ensure all kitchen staff are trained on full menu specifications. Maintain high food quality standards in line with company specifications. Ensure portion control, recipe adherence, and presentation standards are consistently met. Regularly review all products and report any issues to the appropriate channels. Safety Ensure all team members follow health and food safety procedures. Guarantee that all products are produced in compliance with Wasabi's Health & Food Safety specifications. Ensure the sushi room fully complies with all health and safety regulations and company policies. Conduct risk assessments, report potential hazards, and take immediate action when necessary. Report any maintenance issues as soon as they are identified. Maintain up-to-date production guidelines and health and safety records. Ensure all team training is current and compliant. Attend all required trainings and meetings as requested by the company. Productivity Manage team productivity and individual performance. Meet operational productivity targets and goals. Schedule, attend, and conduct all relevant team meetings. Ensure accurate and timely dispatch of deliveries to branches, adhering to safety procedures. Stock Control Ensure the team follows recipes accurately during food production. Record waste fully and accurately. Minimise food expiry and damage to control stock loss. Report and act on any delivery issues immediately. Conduct accurate stock counts and re-counts in line with company policy. Investigate stock variances and take appropriate action. Leadership / Team Development and Training Act as a role model and promote a culture of continuous learning and development. Upskill key team members on the importance of achieving KPIs and business goals. Support trainees with relevant training materials, assign dedicated trainers, and ensure training documentation is completed. Coach and develop the team to maximize individual potential. People Ensure all employees adhere to Wasabi's uniform standards. Maintain effective communication within the team. Conduct and ensure daily briefings take place. Cascade production, people process, and business updates to the team. Manage and monitor staff performance in line with company policies and procedures. Conduct appraisals and performance reviews, including PDRs for the management team. Recognise and reward PART behaviours and individual achievements. Promote a culture that minimizes absenteeism and arrange cover for unplanned absences. Assist with employee relations issues, liaising with the People Department as needed and keeping them updated on ongoing matters. Administration & Employee Relations Complete all relevant paperwork and keep people management systems (e.g., Fourth Hospitality and Dojo) up to date. Schedule team rotas, shifts, annual leave, and shift rotations. Delegate tasks effectively and ensure they are executed as required. Our Requirements: Proven experience in managing teams within a fast-paced production or kitchen environment. Strong leadership, communication, and organizational skills. Ability to inspire, motivate, and act as a role model for the team. In-depth knowledge of Health & Safety, Food Safety, Food Quality, and Environmental standards. Ability to use data to inform decisions and drive continuous improvement. Positive, adaptable, and proactive attitude with a hands-on approach. Passionate about delivering high-quality work. Flexible and able to adapt to changing business needs. Excellent planning and organisational skills. Effective time management abilities. Impartial and fair in decision-making processes. In Return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme (a service providing health and wellbeing support) Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US!
Wasabi Sushi & Bento
Sep 23, 2025
Full time
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 40 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento to the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Marketing Director to join our Marketing Team based in Park Royal. The Role: This is a key role in Wasabi s growth strategy to double the size of the business in the next five years. The Marketing Director will oversee our brand building activity with focus on driving penetration and conversion in our 40-strong UK restaurant business and through our grocery partners. The successful candidate will shape the overall strategy to build on Wasabi s credentials to become a trusted and loved brand. The role will lead a team responsible for the development and delivery of all current and future propositions and marketing activity to achieve our growth ambitions and drive commercial success. They will partner with the Food Team to bring customer insight to our menu development and ensure we capitalise on trends in the QSR and grocery markets. Key Responsibilities: Develop and evolve the Wasabi brand vision, personality and values to inform our creative strategy, visual identity and tone of voice. Act as the guardian to ensure consistent representation of our brand throughout the customer journey Develop and implement the three-year brand strategy aligning across our restaurant and grocery businesses and driving synergies where possible Oversee a robust and data-led process for reviewing marketing activity to drive continuous improvement in ROI Lead a cross-functional team to drive restaurant like-for-like sales growth, maximising transaction value through alignment of marketing activity, product availability and in-restaurant customer experience Bring customer and trend insight to the food development process, partnering with the food and commercial teams to capitalize on opportunities whilst maintaining alignment to our brand promise Champion sustainability and that ESG considerations are applied to marketing activity, product development and packaging decisions Lead a cross-functional team on packaging design and development alongside the Procurement and Food teams Source and develop new product or sales channel opportunities and drive them through to compelling customer propositions, working closely with the Restaurant Operations teams Support the successful opening of equity owned restaurants and any co-marketing activity for franchise partnerships Define and implement Wasabi s PR and social strategy to develop a balanced and broad dialogue with our customers and the wider public. Optimise both business (LinkedIn) and social (TikTok, Instagram etc) channels Oversee our agency and supplier partnerships to ensure return on investment and adherence to our service levels and impact Lead the pricing strategy for restaurants menus - executing pricing and promotional changes and evaluating performance and impact Develop and implement a Restaurant commercial playbook and lead a cross-functional working group to establish local restaurant marketing strategy and establish a local vs centrally managed approach Partner with Area Managers to develop an understanding in operations about sales drivers and how operational teams can maximise sales and brand perception Lead merchandising optimization and range reviews to maximise transaction value, alongside the Operations & Food teams Maintain a climate that attracts, retains and motivates a high performing team Our Requirements: The ideal candidate for this role will be a commercial marketing leader with extensive experience of driving results in QSR, retail or hospitality environment, alongside solid exposure to FMCG. They should demonstrate the ability to balance short-term sales driving activity whilst balancing long-term brand development. Candidates should be educated to degree level, ideally with a post graduate Marketing qualification. They will also need to demonstrate: Strategic thinking with a passion for working in a dynamic, fast-paced environment Data literacy with the ability to speak to the numbers Strong commercial acumen and financial literacy, with a solid understanding of business drivers and the ability to evaluate campaign performance and ROI Experience in developing, managing and working within budgets Excellent interpersonal and communication skills and thrives on building strong working relationships. Able to build trust and credibility across the business A track record of building creative and ground-breaking marketing campaigns and well-versed in understanding current trends on social and digital Excellent leadership capabilities with the ability to build a high-performing and engaged team In Return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme (a service providing health and wellbeing support) Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US!