About Us We're Wasabi. We are Passionate, we are Adaptable, we are Responsible and we are a Team ! We're all about fresh and authentic, constantly working together to create a new, dynamic food experience. Our passion for food and art inspires us to continuously create new dishes to delight our customers. Join us and you'll have the opportunity to be a part of a fantastic team where you can learn new skills and develop an exciting career. The Role: We are looking for a Delivery Driver to join our Team in Park Royal . In this role, you will deliver products and goods safely and efficiently to designated locations within set time frame. Ensure proper handling and delivery of sensitive materials and deliver high standards of customer care. The shift for this role is 16 hours per week - early morning weekends only. Key Responsibilities: Take food deliveries across our branches Pick and pack stock Unload supplier deliveries Follow pre-planned route accurately without deviation from set course taking into account possible traffic Drive safely and follow all laws and rules of driving to maintain a safe and healthy work environment Keep company vehicle clean and ensure it is well-maintained, has fuel, oil, water, good tyre pressure and is ready to drive Maintain communication with management to be informed of any change of delivery, route or schedule Lift the food trays and other boxes on a daily basis when loading and unloading the van. Fill out paperwork daily to ensure the van s temperature and other food safety requirements are constantly checked Follow Health & Safety procedures such as Manual handling, First Aid and Hygiene, etc Our Requirements: You must have a full clean driving licence type C and be able to drive a 26 tonne truck You must have CPC and Digital Tacho Card Ability to work in a team or individually Can do, hands-on and proactive attitude Good communication skills with a good command of the English language In return we provide: A great working environment Pension scheme Refer A Friend Scheme Free meals on shift 50% discount in our Restaurants Additional Leave after 2 years Employee Assistant Programme Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Long Service Awards Life Assurance Cycle to Work A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US!
Oct 17, 2025
Full time
About Us We're Wasabi. We are Passionate, we are Adaptable, we are Responsible and we are a Team ! We're all about fresh and authentic, constantly working together to create a new, dynamic food experience. Our passion for food and art inspires us to continuously create new dishes to delight our customers. Join us and you'll have the opportunity to be a part of a fantastic team where you can learn new skills and develop an exciting career. The Role: We are looking for a Delivery Driver to join our Team in Park Royal . In this role, you will deliver products and goods safely and efficiently to designated locations within set time frame. Ensure proper handling and delivery of sensitive materials and deliver high standards of customer care. The shift for this role is 16 hours per week - early morning weekends only. Key Responsibilities: Take food deliveries across our branches Pick and pack stock Unload supplier deliveries Follow pre-planned route accurately without deviation from set course taking into account possible traffic Drive safely and follow all laws and rules of driving to maintain a safe and healthy work environment Keep company vehicle clean and ensure it is well-maintained, has fuel, oil, water, good tyre pressure and is ready to drive Maintain communication with management to be informed of any change of delivery, route or schedule Lift the food trays and other boxes on a daily basis when loading and unloading the van. Fill out paperwork daily to ensure the van s temperature and other food safety requirements are constantly checked Follow Health & Safety procedures such as Manual handling, First Aid and Hygiene, etc Our Requirements: You must have a full clean driving licence type C and be able to drive a 26 tonne truck You must have CPC and Digital Tacho Card Ability to work in a team or individually Can do, hands-on and proactive attitude Good communication skills with a good command of the English language In return we provide: A great working environment Pension scheme Refer A Friend Scheme Free meals on shift 50% discount in our Restaurants Additional Leave after 2 years Employee Assistant Programme Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Long Service Awards Life Assurance Cycle to Work A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US!
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 40 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento to the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Marketing Director to join our Marketing Team based in Park Royal. The Role: This is a key role in Wasabi s growth strategy to double the size of the business in the next five years. The Marketing Director will oversee our brand building activity with focus on driving penetration and conversion in our 40-strong UK restaurant business and through our grocery partners. The successful candidate will shape the overall strategy to build on Wasabi s credentials to become a trusted and loved brand. The role will lead a team responsible for the development and delivery of all current and future propositions and marketing activity to achieve our growth ambitions and drive commercial success. They will partner with the Food Team to bring customer insight to our menu development and ensure we capitalise on trends in the QSR and grocery markets. Key Responsibilities: Develop and evolve the Wasabi brand vision, personality and values to inform our creative strategy, visual identity and tone of voice. Act as the guardian to ensure consistent representation of our brand throughout the customer journey Develop and implement the three-year brand strategy aligning across our restaurant and grocery businesses and driving synergies where possible Oversee a robust and data-led process for reviewing marketing activity to drive continuous improvement in ROI Lead a cross-functional team to drive restaurant like-for-like sales growth, maximising transaction value through alignment of marketing activity, product availability and in-restaurant customer experience Bring customer and trend insight to the food development process, partnering with the food and commercial teams to capitalize on opportunities whilst maintaining alignment to our brand promise Champion sustainability and that ESG considerations are applied to marketing activity, product development and packaging decisions Lead a cross-functional team on packaging design and development alongside the Procurement and Food teams Source and develop new product or sales channel opportunities and drive them through to compelling customer propositions, working closely with the Restaurant Operations teams Support the successful opening of equity owned restaurants and any co-marketing activity for franchise partnerships Define and implement Wasabi s PR and social strategy to develop a balanced and broad dialogue with our customers and the wider public. Optimise both business (LinkedIn) and social (TikTok, Instagram etc) channels Oversee our agency and supplier partnerships to ensure return on investment and adherence to our service levels and impact Lead the pricing strategy for restaurants menus - executing pricing and promotional changes and evaluating performance and impact Develop and implement a Restaurant commercial playbook and lead a cross-functional working group to establish local restaurant marketing strategy and establish a local vs centrally managed approach Partner with Area Managers to develop an understanding in operations about sales drivers and how operational teams can maximise sales and brand perception Lead merchandising optimization and range reviews to maximise transaction value, alongside the Operations & Food teams Maintain a climate that attracts, retains and motivates a high performing team Our Requirements: The ideal candidate for this role will be a commercial marketing leader with extensive experience of driving results in QSR, retail or hospitality environment, alongside solid exposure to FMCG. They should demonstrate the ability to balance short-term sales driving activity whilst balancing long-term brand development. Candidates should be educated to degree level, ideally with a post graduate Marketing qualification. They will also need to demonstrate: Strategic thinking with a passion for working in a dynamic, fast-paced environment Data literacy with the ability to speak to the numbers Strong commercial acumen and financial literacy, with a solid understanding of business drivers and the ability to evaluate campaign performance and ROI Experience in developing, managing and working within budgets Excellent interpersonal and communication skills and thrives on building strong working relationships. Able to build trust and credibility across the business A track record of building creative and ground-breaking marketing campaigns and well-versed in understanding current trends on social and digital Excellent leadership capabilities with the ability to build a high-performing and engaged team In Return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme (a service providing health and wellbeing support) Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US!
Oct 04, 2025
Full time
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 40 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento to the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Marketing Director to join our Marketing Team based in Park Royal. The Role: This is a key role in Wasabi s growth strategy to double the size of the business in the next five years. The Marketing Director will oversee our brand building activity with focus on driving penetration and conversion in our 40-strong UK restaurant business and through our grocery partners. The successful candidate will shape the overall strategy to build on Wasabi s credentials to become a trusted and loved brand. The role will lead a team responsible for the development and delivery of all current and future propositions and marketing activity to achieve our growth ambitions and drive commercial success. They will partner with the Food Team to bring customer insight to our menu development and ensure we capitalise on trends in the QSR and grocery markets. Key Responsibilities: Develop and evolve the Wasabi brand vision, personality and values to inform our creative strategy, visual identity and tone of voice. Act as the guardian to ensure consistent representation of our brand throughout the customer journey Develop and implement the three-year brand strategy aligning across our restaurant and grocery businesses and driving synergies where possible Oversee a robust and data-led process for reviewing marketing activity to drive continuous improvement in ROI Lead a cross-functional team to drive restaurant like-for-like sales growth, maximising transaction value through alignment of marketing activity, product availability and in-restaurant customer experience Bring customer and trend insight to the food development process, partnering with the food and commercial teams to capitalize on opportunities whilst maintaining alignment to our brand promise Champion sustainability and that ESG considerations are applied to marketing activity, product development and packaging decisions Lead a cross-functional team on packaging design and development alongside the Procurement and Food teams Source and develop new product or sales channel opportunities and drive them through to compelling customer propositions, working closely with the Restaurant Operations teams Support the successful opening of equity owned restaurants and any co-marketing activity for franchise partnerships Define and implement Wasabi s PR and social strategy to develop a balanced and broad dialogue with our customers and the wider public. Optimise both business (LinkedIn) and social (TikTok, Instagram etc) channels Oversee our agency and supplier partnerships to ensure return on investment and adherence to our service levels and impact Lead the pricing strategy for restaurants menus - executing pricing and promotional changes and evaluating performance and impact Develop and implement a Restaurant commercial playbook and lead a cross-functional working group to establish local restaurant marketing strategy and establish a local vs centrally managed approach Partner with Area Managers to develop an understanding in operations about sales drivers and how operational teams can maximise sales and brand perception Lead merchandising optimization and range reviews to maximise transaction value, alongside the Operations & Food teams Maintain a climate that attracts, retains and motivates a high performing team Our Requirements: The ideal candidate for this role will be a commercial marketing leader with extensive experience of driving results in QSR, retail or hospitality environment, alongside solid exposure to FMCG. They should demonstrate the ability to balance short-term sales driving activity whilst balancing long-term brand development. Candidates should be educated to degree level, ideally with a post graduate Marketing qualification. They will also need to demonstrate: Strategic thinking with a passion for working in a dynamic, fast-paced environment Data literacy with the ability to speak to the numbers Strong commercial acumen and financial literacy, with a solid understanding of business drivers and the ability to evaluate campaign performance and ROI Experience in developing, managing and working within budgets Excellent interpersonal and communication skills and thrives on building strong working relationships. Able to build trust and credibility across the business A track record of building creative and ground-breaking marketing campaigns and well-versed in understanding current trends on social and digital Excellent leadership capabilities with the ability to build a high-performing and engaged team In Return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme (a service providing health and wellbeing support) Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US!
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 40 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento to the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Sushi Kitchen Manager ( night shift ) to join our Production Team based in Park Royal. The Role: The Sushi Kitchen Manager will manage the operational activities within the CPU Sushi kitchen and have full responsibility for quality, safety and cost control. These will include training and monitoring Team s performance in accordance with food quality standards and all other company policies and procedures. Key Responsibilities: Food Quality Ensure all food safety procedures are strictly followed. Relay any queries or issues related to menus, ingredients, and suppliers to the appropriate channels. Ensure all kitchen staff are trained on full menu specifications. Maintain high food quality standards in line with company specifications. Ensure portion control, recipe adherence, and presentation standards are consistently met. Regularly review all products and report any issues to the appropriate channels. Safety Ensure all team members follow health and food safety procedures. Guarantee that all products are produced in compliance with Wasabi's Health & Food Safety specifications. Ensure the sushi room fully complies with all health and safety regulations and company policies. Conduct risk assessments, report potential hazards, and take immediate action when necessary. Report any maintenance issues as soon as they are identified. Maintain up-to-date production guidelines and health and safety records. Ensure all team training is current and compliant. Attend all required trainings and meetings as requested by the company. Productivity Manage team productivity and individual performance. Meet operational productivity targets and goals. Schedule, attend, and conduct all relevant team meetings. Ensure accurate and timely dispatch of deliveries to branches, adhering to safety procedures. Stock Control Ensure the team follows recipes accurately during food production. Record waste fully and accurately. Minimise food expiry and damage to control stock loss. Report and act on any delivery issues immediately. Conduct accurate stock counts and re-counts in line with company policy. Investigate stock variances and take appropriate action. Leadership / Team Development and Training Act as a role model and promote a culture of continuous learning and development. Upskill key team members on the importance of achieving KPIs and business goals. Support trainees with relevant training materials, assign dedicated trainers, and ensure training documentation is completed. Coach and develop the team to maximize individual potential. People Ensure all employees adhere to Wasabi's uniform standards. Maintain effective communication within the team. Conduct and ensure daily briefings take place. Cascade production, people process, and business updates to the team. Manage and monitor staff performance in line with company policies and procedures. Conduct appraisals and performance reviews, including PDRs for the management team. Recognise and reward PART behaviours and individual achievements. Promote a culture that minimizes absenteeism and arrange cover for unplanned absences. Assist with employee relations issues, liaising with the People Department as needed and keeping them updated on ongoing matters. Administration & Employee Relations Complete all relevant paperwork and keep people management systems (e.g., Fourth Hospitality and Dojo) up to date. Schedule team rotas, shifts, annual leave, and shift rotations. Delegate tasks effectively and ensure they are executed as required. Our Requirements: Proven experience in managing teams within a fast-paced production or kitchen environment. Strong leadership, communication, and organizational skills. Ability to inspire, motivate, and act as a role model for the team. In-depth knowledge of Health & Safety, Food Safety, Food Quality, and Environmental standards. Ability to use data to inform decisions and drive continuous improvement. Positive, adaptable, and proactive attitude with a hands-on approach. Passionate about delivering high-quality work. Flexible and able to adapt to changing business needs. Excellent planning and organisational skills. Effective time management abilities. Impartial and fair in decision-making processes. In Return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme (a service providing health and wellbeing support) Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US!
Oct 01, 2025
Full time
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 40 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento to the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Sushi Kitchen Manager ( night shift ) to join our Production Team based in Park Royal. The Role: The Sushi Kitchen Manager will manage the operational activities within the CPU Sushi kitchen and have full responsibility for quality, safety and cost control. These will include training and monitoring Team s performance in accordance with food quality standards and all other company policies and procedures. Key Responsibilities: Food Quality Ensure all food safety procedures are strictly followed. Relay any queries or issues related to menus, ingredients, and suppliers to the appropriate channels. Ensure all kitchen staff are trained on full menu specifications. Maintain high food quality standards in line with company specifications. Ensure portion control, recipe adherence, and presentation standards are consistently met. Regularly review all products and report any issues to the appropriate channels. Safety Ensure all team members follow health and food safety procedures. Guarantee that all products are produced in compliance with Wasabi's Health & Food Safety specifications. Ensure the sushi room fully complies with all health and safety regulations and company policies. Conduct risk assessments, report potential hazards, and take immediate action when necessary. Report any maintenance issues as soon as they are identified. Maintain up-to-date production guidelines and health and safety records. Ensure all team training is current and compliant. Attend all required trainings and meetings as requested by the company. Productivity Manage team productivity and individual performance. Meet operational productivity targets and goals. Schedule, attend, and conduct all relevant team meetings. Ensure accurate and timely dispatch of deliveries to branches, adhering to safety procedures. Stock Control Ensure the team follows recipes accurately during food production. Record waste fully and accurately. Minimise food expiry and damage to control stock loss. Report and act on any delivery issues immediately. Conduct accurate stock counts and re-counts in line with company policy. Investigate stock variances and take appropriate action. Leadership / Team Development and Training Act as a role model and promote a culture of continuous learning and development. Upskill key team members on the importance of achieving KPIs and business goals. Support trainees with relevant training materials, assign dedicated trainers, and ensure training documentation is completed. Coach and develop the team to maximize individual potential. People Ensure all employees adhere to Wasabi's uniform standards. Maintain effective communication within the team. Conduct and ensure daily briefings take place. Cascade production, people process, and business updates to the team. Manage and monitor staff performance in line with company policies and procedures. Conduct appraisals and performance reviews, including PDRs for the management team. Recognise and reward PART behaviours and individual achievements. Promote a culture that minimizes absenteeism and arrange cover for unplanned absences. Assist with employee relations issues, liaising with the People Department as needed and keeping them updated on ongoing matters. Administration & Employee Relations Complete all relevant paperwork and keep people management systems (e.g., Fourth Hospitality and Dojo) up to date. Schedule team rotas, shifts, annual leave, and shift rotations. Delegate tasks effectively and ensure they are executed as required. Our Requirements: Proven experience in managing teams within a fast-paced production or kitchen environment. Strong leadership, communication, and organizational skills. Ability to inspire, motivate, and act as a role model for the team. In-depth knowledge of Health & Safety, Food Safety, Food Quality, and Environmental standards. Ability to use data to inform decisions and drive continuous improvement. Positive, adaptable, and proactive attitude with a hands-on approach. Passionate about delivering high-quality work. Flexible and able to adapt to changing business needs. Excellent planning and organisational skills. Effective time management abilities. Impartial and fair in decision-making processes. In Return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme (a service providing health and wellbeing support) Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US!
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 40 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento to the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Marketing Director to join our Marketing Team based in Park Royal. The Role: This is a key role in Wasabi s growth strategy to double the size of the business in the next five years. The Marketing Director will oversee our brand building activity with focus on driving penetration and conversion in our 40-strong UK restaurant business and through our grocery partners. The successful candidate will shape the overall strategy to build on Wasabi s credentials to become a trusted and loved brand. The role will lead a team responsible for the development and delivery of all current and future propositions and marketing activity to achieve our growth ambitions and drive commercial success. They will partner with the Food Team to bring customer insight to our menu development and ensure we capitalise on trends in the QSR and grocery markets. Key Responsibilities: Develop and evolve the Wasabi brand vision, personality and values to inform our creative strategy, visual identity and tone of voice. Act as the guardian to ensure consistent representation of our brand throughout the customer journey Develop and implement the three-year brand strategy aligning across our restaurant and grocery businesses and driving synergies where possible Oversee a robust and data-led process for reviewing marketing activity to drive continuous improvement in ROI Lead a cross-functional team to drive restaurant like-for-like sales growth, maximising transaction value through alignment of marketing activity, product availability and in-restaurant customer experience Bring customer and trend insight to the food development process, partnering with the food and commercial teams to capitalize on opportunities whilst maintaining alignment to our brand promise Champion sustainability and that ESG considerations are applied to marketing activity, product development and packaging decisions Lead a cross-functional team on packaging design and development alongside the Procurement and Food teams Source and develop new product or sales channel opportunities and drive them through to compelling customer propositions, working closely with the Restaurant Operations teams Support the successful opening of equity owned restaurants and any co-marketing activity for franchise partnerships Define and implement Wasabi s PR and social strategy to develop a balanced and broad dialogue with our customers and the wider public. Optimise both business (LinkedIn) and social (TikTok, Instagram etc) channels Oversee our agency and supplier partnerships to ensure return on investment and adherence to our service levels and impact Lead the pricing strategy for restaurants menus - executing pricing and promotional changes and evaluating performance and impact Develop and implement a Restaurant commercial playbook and lead a cross-functional working group to establish local restaurant marketing strategy and establish a local vs centrally managed approach Partner with Area Managers to develop an understanding in operations about sales drivers and how operational teams can maximise sales and brand perception Lead merchandising optimization and range reviews to maximise transaction value, alongside the Operations & Food teams Maintain a climate that attracts, retains and motivates a high performing team Our Requirements: The ideal candidate for this role will be a commercial marketing leader with extensive experience of driving results in QSR, retail or hospitality environment, alongside solid exposure to FMCG. They should demonstrate the ability to balance short-term sales driving activity whilst balancing long-term brand development. Candidates should be educated to degree level, ideally with a post graduate Marketing qualification. They will also need to demonstrate: Strategic thinking with a passion for working in a dynamic, fast-paced environment Data literacy with the ability to speak to the numbers Strong commercial acumen and financial literacy, with a solid understanding of business drivers and the ability to evaluate campaign performance and ROI Experience in developing, managing and working within budgets Excellent interpersonal and communication skills and thrives on building strong working relationships. Able to build trust and credibility across the business A track record of building creative and ground-breaking marketing campaigns and well-versed in understanding current trends on social and digital Excellent leadership capabilities with the ability to build a high-performing and engaged team In Return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme (a service providing health and wellbeing support) Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US!
Sep 23, 2025
Full time
Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 40 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Bento to the grocery channel , launching exclusively in Sainsbury s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Marketing Director to join our Marketing Team based in Park Royal. The Role: This is a key role in Wasabi s growth strategy to double the size of the business in the next five years. The Marketing Director will oversee our brand building activity with focus on driving penetration and conversion in our 40-strong UK restaurant business and through our grocery partners. The successful candidate will shape the overall strategy to build on Wasabi s credentials to become a trusted and loved brand. The role will lead a team responsible for the development and delivery of all current and future propositions and marketing activity to achieve our growth ambitions and drive commercial success. They will partner with the Food Team to bring customer insight to our menu development and ensure we capitalise on trends in the QSR and grocery markets. Key Responsibilities: Develop and evolve the Wasabi brand vision, personality and values to inform our creative strategy, visual identity and tone of voice. Act as the guardian to ensure consistent representation of our brand throughout the customer journey Develop and implement the three-year brand strategy aligning across our restaurant and grocery businesses and driving synergies where possible Oversee a robust and data-led process for reviewing marketing activity to drive continuous improvement in ROI Lead a cross-functional team to drive restaurant like-for-like sales growth, maximising transaction value through alignment of marketing activity, product availability and in-restaurant customer experience Bring customer and trend insight to the food development process, partnering with the food and commercial teams to capitalize on opportunities whilst maintaining alignment to our brand promise Champion sustainability and that ESG considerations are applied to marketing activity, product development and packaging decisions Lead a cross-functional team on packaging design and development alongside the Procurement and Food teams Source and develop new product or sales channel opportunities and drive them through to compelling customer propositions, working closely with the Restaurant Operations teams Support the successful opening of equity owned restaurants and any co-marketing activity for franchise partnerships Define and implement Wasabi s PR and social strategy to develop a balanced and broad dialogue with our customers and the wider public. Optimise both business (LinkedIn) and social (TikTok, Instagram etc) channels Oversee our agency and supplier partnerships to ensure return on investment and adherence to our service levels and impact Lead the pricing strategy for restaurants menus - executing pricing and promotional changes and evaluating performance and impact Develop and implement a Restaurant commercial playbook and lead a cross-functional working group to establish local restaurant marketing strategy and establish a local vs centrally managed approach Partner with Area Managers to develop an understanding in operations about sales drivers and how operational teams can maximise sales and brand perception Lead merchandising optimization and range reviews to maximise transaction value, alongside the Operations & Food teams Maintain a climate that attracts, retains and motivates a high performing team Our Requirements: The ideal candidate for this role will be a commercial marketing leader with extensive experience of driving results in QSR, retail or hospitality environment, alongside solid exposure to FMCG. They should demonstrate the ability to balance short-term sales driving activity whilst balancing long-term brand development. Candidates should be educated to degree level, ideally with a post graduate Marketing qualification. They will also need to demonstrate: Strategic thinking with a passion for working in a dynamic, fast-paced environment Data literacy with the ability to speak to the numbers Strong commercial acumen and financial literacy, with a solid understanding of business drivers and the ability to evaluate campaign performance and ROI Experience in developing, managing and working within budgets Excellent interpersonal and communication skills and thrives on building strong working relationships. Able to build trust and credibility across the business A track record of building creative and ground-breaking marketing campaigns and well-versed in understanding current trends on social and digital Excellent leadership capabilities with the ability to build a high-performing and engaged team In Return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme (a service providing health and wellbeing support) Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US!
