THE ARTS EDUCATIONAL SCHOOL

Summary of the role What are we looking for? The Social Media & Content Officer will lead ArtsEd's organic and paid social media presence, including the launch and growth of a new TikTok channel, while also creating high-quality digital and print campaign assets to support recruitment activity. Working closely with the Marketing Manager, the role blends short-form video production, performance-led social advertising and creative asset development ensuring campaigns are cohesive across digital platforms and supports the overall marketing and growth strategies. Key Responsibilities Social Media Management Lead and manage ArtsEd's official social media presence across Instagram, Facebook, TikTok and LinkedIn. Develop and maintain a structured content calendar aligned with recruitment priorities and institutional campaigns. Manage day-to-day scheduling, posting and community engagement. Monitor platform analytics and performance, adjusting content strategy accordingly. TikTok Development Lead the launch and strategic development of ArtsEd's TikTok channel. Develop a clear content direction to engage prospective students and showcase the ArtsEd experience. Capture and edit short-form video content, including student-led and behind-the-scenes material. Monitor performance metrics and proactively refine content strategy to support sustained audience growth and engagement. Paid Social Campaigns Plan, create and optimise paid social campaigns via Meta. Create advertising assets and test creative variations to support lead generation and recruitment objectives. Monitor campaign performance and provide insight to inform future activity. Content Creation Design and produce digital marketing assets including social graphics, video content, email visuals and paid advertisements. Create print materials such as posters, flyers, open day materials and programme content. Ensure all assets adhere to ArtsEd's brand guidelines and visual identity. Prepare artwork for print and liaise with suppliers as required. General Work collaboratively with internal departments to identify content opportunities. Liaise with external photographers, videographers and creative suppliers where required. Deputise for the Marketing Manager in relation to social media and content operations when necessary. Support the wider Marketing team in delivering institutional and recruitment objectives. Undertake any other duties as reasonably required. Core Competencies & Experience Experience: Proven experience managing social media accounts in a professional setting. Experience creating engaging short-form video content (e.g. Reels, TikTok). Experience supporting or managing paid social media campaigns, ideally via Meta Ads Manager. Experience producing both digital and print marketing materials. Experience working with external creative suppliers (desirable). Skills: Strong writing, editing and storytelling skills. Confident video editing and graphic design capability. Proficiency in social media management tools and content creation software. Understanding of analytics and performance metrics. Strong organisational and project management skills. Attributes: A creative and artistic mindset with a passion for the performing arts (desirable). A proactive and collaborative team player. A keen eye for detail and commitment to brand consistency. A positive, adaptable attitude with the ability to respond constructively to feedback and evolving priorities. The ability to work efficiently to tight deadlines. Two-stage interview, with the first stage taking place w/c 23rd March 2026, and second stage w/c 13th April 2026.