Campaigns Manager - Regular Giving Recruitment

The Woodland Trust is looking for a Campaigns Manager - Regular Giving Recruitment to deliver membership marketing activity that supports the Trust s ambitious growth targets, recruiting new supporters to help us reach 1.2m members by 2030.

The Role:

• You ll lead on digital recruitment campaigns across paid, organic and emerging channels, creating engaging content and optimising performance in real time.
• You ll manage and improve the membership recruitment pages on the Woodland Trust website, using data and testing to maximise conversions.
• You will analyse and report on campaign results, sharing insights and recommendations with colleagues to drive continuous improvement.
• You ll collaborate with internal teams and external partners to deliver integrated and effective marketing activity across all channels.
• You will oversee budgets, supplier relationships and administrative processes, ensuring campaigns are delivered efficiently and effectively.
• You ll support the development of new initiatives, partnerships and creative resources that inspire audiences and grow our membership.
• This is a 13-month fixed term contract
• This role includes a mix of working from home and at our main office in Grantham, Lincolnshire. Visits to Grantham would be required no more than once a month on average.

The Candidate:

• You have an enthusiasm for the environment and share our core values-Grow Together, Explore, Focus and Make it Count
  
  We are looking for candidates who have the following:
• Management of campaign delivery including working with creative and content teams to produce the necessary assets for the marketing activity
• Excellent digital marketing management skills and a strong awareness of the platforms and channels used to deliver effective marketing campaigns.
• Experience in delivering marketing campaigns end-to-end, ideally within a charity or not-for-profit environment, with a solid grasp of acquisition across multiple digital channels.
• You are confident managing budgets and understand key financial benchmarks such as CPA, ROI and LTV.
• You thrive in a test and learn culture, using data and insight to inform decisions and optimise performance.
• You have strong analytical skills, with experience using Google Analytics, PPC, Google Grants and social media monitoring tools to evaluate and improve campaigns.
• You are skilled in building productive relationships with suppliers, agencies and internal teams, ensuring campaigns run smoothly and deliver results.

Benefits & Wellbeing: Joining our team means you'll be a big part of tackling environmental and climate issues. We take good care of our staff, offering support and training opportunities. We also offer:

• Enhanced Employer Pension
• Life Assurance
• Flexible & Hybrid Working Options
• Generous Annual Leave - 25 days + bank holidays (pro rata for part time)
• Buy and Sell Annual Leave
• Enhanced Parental Pay
• Employee Assistance Programme

About Us: The Woodland Trust is the UK's leading woodland conservation charity and is dedicated to creating a world where trees and woods thrive for both people and nature. Our mission involves engaging and inspiring individuals to contribute toward tackling the nature and climate crisis through the protection, restoration, and creation of essential woodland habitats.

Commitment to Diversity & Inclusion: To achieve our vision of a world where woods and trees thrive for people and nature, we need to better reflect society and the communities we work in. All people, no matter their background, identity, ability, or circumstance, should benefit from trees.
People of colour and disabled people are currently under-represented across the environment and conservation sector. If you identify as a person of colour and/or disabled, we particularly encourage you to apply.
Please contact us to discuss any additional support or adjustments you may need to complete your application.

Application Advice: For fairness we keep our candidates personal details hidden from the hiring managers, we do not ask for your CV at application stage.
Make sure that your Personal Statement clearly shows how your skills and knowledge link to the specifications in the job description and you share with us your passion for the role.
Even if you don't meet every requirement of the role, we would encourage you to apply.

Acceptable Use Policy - Artificial Intelligence (AI): We understand that candidates may choose to use AI tools to support their job applications-for example, to help structure or edit written responses. We welcome the use of AI in this way, particularly where it helps improve accessibility, such as for neurodivergent applicants. However, we ask that any information submitted reflects your own experience, skills and understanding. During interviews, candidates are expected to respond independently without the use of AI tools.

Apply Now: If you're ready to make a difference and grow with us, send in your application today. We might close the job opening early if we get a lot of applications, so it's a good idea to apply soon. If we do close the advert early, and you have an application in process, we will email you prior to closing to give you time to complete.

Interviews will be held via Microsoft Teams on Tuesday 28th October 2025.