Contract: Fixed Term (1 October March 2026)
Salary: £33,000 £36,000 (depending on experience)
Location: Remote with occasional days in Edinburgh or Perth (travel / accom costs will be covered by company)
Green Tourism, the world leading sustainability certification and support organisation for the hospitality and tourism industry, is seeking a Campaign Manager to join our team for a fixed-term role from 1st October 2025 to 31st March 2026.
Green Tourism has experienced fast growth in membership and have a strategy in place to continue this growth through delivering a positive membership experience. With the planned launch of new products and services during the Autumn of 2025 and Spring 2026 we now need the support of an accomplished and experienced Campaign Manager to create and deliver our marketing messaging.
Job Description
The Campaign Manager will report directly to our Client Services Director and be responsible for planning, executing, and managing integrated marketing campaigns that promote our service and product initiatives. This role requires a creative thinker with a strong background in marketing and skilled in running successful online campaigns, The ideal candidate will be skilled in digital marketing strategies, content creation, and data analysis to drive engagement and support our ambitions.
This is a hands-on role where you ll lead targeted campaigns to:
You ll work closely with colleagues and external partners (DMOs, hospitality groups, industry associations) to deliver measurable results, maximise ROI across channels, and support the launch of key initiatives like our Carbon Tracker.
If you re a confident marketing professional with strong digital, campaign management and partnership skills, and you re excited about using your expertise to help businesses meet their sustainability goals we d love to hear from you.
Role Purpose
The Campaign Manager will lead the delivery of strategic marketing initiatives designed to enhance brand visibility, strengthen Green Tourism s positioning as a sustainability thought leader, and generate qualified enquiries. The role will oversee content creation, digital engagement, and partner marketing activity, ensuring measurable impact and alignment with organisational goals.
Key Responsibilities
1. Campaign Leadership
Develop and implement comprehensive marketing campaigns that align with the company's growth goals
Oversee the creation of engaging content across various platforms, including our social media channels, e-campaign, company website and via our partnerships with AA/MIA/UKH/UKI etc
Deliver targeted brand-building and lead generation campaigns
Facilitate and schedule thought leadership and sustainability-focused content
Manage promotion of recruitment tools (e.g. GreenCheck Quiz, Green Check Calls, and the Carbon Tracker) with clear calls-to-action
Produce/co-ordinate case studies, webinars, and events to showcase Green Tourism s impact
2. Driving Enquiries
Implement initiatives to increase monthly qualified enquiries from c.80 to c.150
Develop campaigns in partnership with DMOs, industry bodies, and associations
Test and evaluate channels including paid social, PR, and other paid media to maximise ROI
3. Content & Engagement
Collaborate with internal teams and external partners to ensure consistent messaging
Utilise Green Tourism s Knowledge Hub and resources to foster engagement
Promote company culture and expertise through team spotlights and storytelling
Actively engage in social and sector discussions to build authority and connections
4. Partnerships & Distribution
Strengthen relationships with partners (e.g. AA, UKinbound, UKHospitality)
Create and manage partner media packs to support joint campaigns
Support distribution of sustainability content via DMOs and regional tourism organisations
5. Management, Measurement & Reporting
Manage timelines, budgets, and resources effectively to ensure campaign success
Monitor and analyse campaign performance metrics to optimise strategies and improve ROI
Coordinate with interdependent teams to align campaign activities and objectives
Provide recommendations for future campaigns and scaling activities
Prepare reports and presentations to communicate results and insights to department heads and stakeholders
Qualifications, Skills, Person Specification
Essential
5+ years of experience in marketing, specifically in campaign management either from an agency or client
Excellent written and verbal communication, including report writing and presentation skills
Ability to work independently and collaboratively in a fast-paced environment
Proven experience in digital marketing, campaign management, and lead generation
Proficiency in digital marketing tools and analytics platforms
Strong understanding of all social channels as a B2B marketing channel
Ability to create and adapt engaging content (written and visual)
Excellent organisational skills with the ability to balance multiple priorities
Confident communicator, able to build relationships with external partners
Strong analytical skills and ability to interpret marketing metrics
Desirable
Bachelor s degree in marketing, communications
Experience in tourism, hospitality, or sustainability sectors
Knowledge of PR and paid media campaign management
Experience producing case studies, webinars, or industry thought leadership content