Brand Marketing Manager

The PureGym Way

PureGym is the No.1 gym operator in the UK, and the 4th largest gym operator worldwide. With 600+ gyms and over 2 million members across the UK, Europe & the US, we are the gym where Everybody is Welcome. We champion diversity and are committed to providing a workplace where everyone feels free to be. We're proud to be recognised as a Top Institute Employer, reflecting our commitment to excellence in employee experience and workplace culture. We offer:

• Free nationwide gym membership for you + 1
• Hybrid working
• A truly flexible working culture
• Personal private healthcare, including digital GP
• Life insurance x4
• Company pension contribution
• 25 days annual leave, plus 1 personal day
• Option to purchase additional holiday (up to 5 days)
• Great learning & development resources
• Enhanced maternity pay, paternity and adoption leave

The Role

Location: Leeds (2 days in the office normally Mondays and Thursdays)Type: Full Time Contract type: 12-month fixed term contract covering parental leave

Application: Closing date Monday 20th October

We are looking for a Brand Marketing Manager to join our Marketing Division. This job plays a key role in driving greater brand love for PureGym by creating impactful brand moments throughout the year and amplifying them through ATL media and strategic partnerships, including our headline charity partnership with the British Heart Foundation.

Key duties will include:

• Lead Brand Marketing for PureGym UK: Take ownership of brand marketing and campaign activity, supported by the Senior Brand Marketing Manager.
• Campaign Delivery: Manage our yearly campaign calendar, planning and executing national acquisition campaigns and brand marketing initiatives.
• Media Planning: Be the lead contact with our media agency to plan and optimise ATL media campaigns, with performance reporting.
• Cross-Functional Collaboration: Partner with teams including Social & Content, Design, Local Marketing, CRM, and Digital to ensure insight-driven, strategic execution.
• Agency Collaboration: Partner with our production and creative agencies to craft engaging communications and creative deliverables.
• Brand Partnerships: Oversee the management of brand partnerships including our core partner The British Heart Foundation and additional partners and sponsorships.
• Competitor & Industry Insights: Monitor trends, providing quarterly reports and detailed insights during key campaigns.

The Person

We'll need you to have at least four years' experience within Brand Marketing, having briefed and executed plans, including ATL activity. You'll also have experience and confidence in briefing media agencies. Importantly you'll be passionate about brand and eager to be a disrupter in our industry - bringing different, creative ideas and thinking outside the box. You'll also have to demonstrate that you:

• Are incredibly organised and can manage campaigns from start to finish, considering all channel touchpoints.
• Have exceptional communication skills, collaborating with designers, third-party suppliers and the broader marketing team.
• Can stay up to date with marketing trends and can propose creative, tactical ways to engage audiences through effective channel activity.
• Are a self-starter who can work independently and take initiative.

PureGym is proud to be an equal opportunities employer. Our company mantra is 'Everybody Welcome' and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.

Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere.

Please note: Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.