Marketing Manager

Would you like to join a media owner known for connecting millions of consumers across the fitness, leisure, and wellbeing industries through AV, DOOH, Experiential Marketing and Brand Activation? Their mission is to bring entertainment, energy, and connection to people while they move, whether that's in gyms, leisure centres, or health clubs.

The Marketing Manager will play a pivotal role in driving brand growth, shaping the company's market presence, and aligning all marketing activities with commercial objectives. This is a hands-on and strategic position, suited to someone who thrives in a fast-paced, collaborative environment.

Key Responsibilities:

• Lead and develop the marketing team to ensure alignment with broader business goals.
• Create and deliver a strategic social media plan to grow brand engagement across LinkedIn and Instagram.
• Evolve the brand identity, ensuring consistency across all channels and touchpoints.
• Manage the corporate website strategy, working closely with SEO and development teams to improve engagement and conversion.
• Deliver marketing materials and campaigns that support sales and reflect the brand's tone and positioning.
• Plan and execute trade event strategies to enhance visibility and brand recall.
• Lead the design and delivery of multi-channel campaigns that drive awareness and demand for new products and services.
• Collaborate with PR agencies to secure industry coverage and thought leadership opportunities.
• Oversee the email marketing strategy (Mailchimp), ensuring effective segmentation, testing, and optimisation.

The Candidate:

• Minimum 5 years' experience in a senior marketing position, ideally from a media owner environment.
• Proven ability to manage teams and deliver results in fast-paced environments.
• Experience in AV, media, or out-of-home industries preferred.
• Strong budget management and forecasting capabilities.
• Excellent stakeholder management and communication skills.
• Confident with Google Analytics, Mailchimp, and WordPress.
• Analytical thinker with the creativity to use data for storytelling and engagement.

We Are Aspire Ltd are a Disability Confident Commited employer