TikTok Shop Manager

This is more than a social role, it's a chance to lead digital growth in a brand that's evolving fast and shaping the future of wellness retail.

At Holland & Barrett, we're transforming how customers discover and shop wellness. Our TikTok Shop is a key part of that evolution, a space where brand storytelling meets real-time commerce.

As TikTok Shop Manager, you'll play a pivotal role in one of the fastest-growing areas of our business. You'll combine creativity with commercial thinking to turn engagement into sales and ideas into measurable impact. That means strategy, stock, pricing, promotions, and performance all coming together to drive real results.

It's an exciting time to join a brand that's evolving fast, investing in digital, and giving you the platform to shape a high-growth channel from the ground up.

If you want to make a tangible impact in a role that blends creativity, strategy, and commercial ownership, this is an opportunity to do exactly that.

The Role:

What you'll be doing:

• Building and executing a TikTok Shop strategy that drives traffic, converts views, and boosts sales.
• Managing inventory like a hawk - no stockouts, no excess, just smooth operations.
• Creating pricing strategies and promotions that make people click "Buy Now" without thinking twice.
• Using data to tweak, test, and optimise everything from product listings to campaign performance.
• Working with internal teams (Marketing, Finance, Supply Chain) and external partners to keep everything aligned.
• Making sure the customer experience is slick, seamless, and compliant

Location: We've got offices in Nuneaton and London. You'll need to spend at least one of your office days a week in Nuneaton, but beyond that, we're flexible. We ask for two days a week in the office - and if you're based in London, that works. Plenty of the team operate from there and move between the two when needed.

The Person:

The Person

• Experience managing and growing a TikTok Shop
• A commercial mindset with a passion for driving results through digital innovation.
• Confidence using analytics to inform decisions and optimise performance.
• Familiarity with e-commerce platforms such as Shopify, Amazon, or similar.
• Strong collaboration and communication skills across cross-functional teams.
• A curiosity for what's trending and an interest in wellness, beauty, or lifestyle brands.
• A proactive, creative approach with the drive to test, learn, and make things happen

What we offer

Wellbeing & Lifestyle Benefits

• Salary that reflects your impact
• Annual Discretionary Bonus
• Health Cash Plan
• Life Assurance
• Private Virtual GP
• FREE at-home blood test kit
• Holiday Purchase option
• Pension Contribution
• Access to 'Wellhub' with gyms, studios and wellbeing apps

Discounts & Savings

• 25% Colleague Discount with FREE Next Day Delivery
• Exclusive Discounts from a wide range of partners
• £/€50 Annual Product Allowance to spend in store

Learning & Development

• Access to a variety of learning opportunities, including Level 2-5 Apprenticeships, Workshops and our Digital Learning Library
• AND MORE!

Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).