Job Description
Head of Sales - Fire Alarm Systems
Location: London to Midlands (Hybrid field-based)
Salary: c. £70,000 + c. £40,000 commission + car allowance
Sector: Fire Alarm Systems Installation
Company Overview - Fire Detection Installer seeking leader of Account Managers
We're proud to be recruiting on behalf of a leading Fire Alarm installation and service provider. With a strong reputation across commercial and public sector clients, they're now seeking a strategic Head of Sales to lead a high-performing team of Account Managers and drive growth across the Midlands and South East.
Role Summary - Sales Manager/ head of Sales (Fire Alarm Installer)
This is a senior leadership role focused on team performance, coaching, and strategic expansion - not direct selling. You'll manage a team of 14 Key Account Managers, helping them grow market share across facilities management clients including hotels, offices, hospitals, and public sector estates.
Key Responsibilities - for Sales leader/ Head of Sales/ Sales Manager - Life Safety/ Fire Detection systems
- Lead, coach, and develop a team of 14 Account Managers
- Drive sales performance and client retention across the region
- Implement commercial strategies to grow revenue and market share
- Collaborate with senior leadership on sales planning and forecasting
- Prepare the business for your progression to Sales Director
Person required - From Fire alarm Installer - leading £8m+ Sales team
We're looking for a proven sales leader with experience managing a team of 10+ sellers generating £1m+ each in annual revenue. You'll ideally come from a Fire Alarm or Fire & Security background, with experience selling systems to non-residential clients.
Essential Experience: Fire Alarm Sales Leader/ Account Management Leader
- Sales leadership of a team of 10+ Account Managers or Systems Sellers
- Experience in fire alarm or fire & security installation (FIA, BAFE, NSI-accredited)
- Track record of leading teams delivering £10m-£20m in annual sales
- Sector experience selling to hotels, offices, hospitals, or public sector clients
- Based between London and the Midlands, with flexibility to travel
Package & Benefits
- Base salary: c. £70,000
- Commission: c. £40,000 (team performance-based)
- Car allowance
- No personal sales target
- Clear route to Sales Director
- Permanent benefits
Apply today to take the next step in your leadership career within the Fire Detection/ Fire alarms/ fire and security sector.
For a confidential discussion, contact Steve Eley - Fire and Security Careers
