EPOS Sales Executive Business Development Manager Midlands

New Business EPOS Sales Executive (Field-Based)
ICRTouch + LCG Payment Solutions

Location: Field-based across the Midlands - ideally based in Birmingham, West Midlands, Black Country, Worcestershire, Warwickshire, Staffordshire, Shropshire
Salary: Circa 35,000 basic (neg. DOE) + uncapped commission - realistic OTE 70,000 + + plus benefits
Hybrid Role: Field-based with occasional office days in West Bromwich

About the Role

Applause IT are recruiting on behalf of an established and fast-growing EPOS technology provider, specialising in ICRTouch systems and LCG Payment Solutions.

We're seeking a driven, self-motivated New Business Sales Executive who thrives on hunting, winning, and closing new accounts. This is a pure new business role - ideal for a proactive salesperson with a passion for technology and hospitality.

You'll be selling industry-leading EPOS and payment solutions to clients in the hospitality, leisure, and retail sectors - including pubs, restaurants, caf s, takeaways, bars, golf clubs, and independent operators.

Key Responsibilities

• Proactively identify, target, and secure new business opportunities across the Midlands region (with full marketing and lead-generation support)
• Conduct in-person visits, consultations, and live product demos with potential clients
• Present and sell ICRTouch EPOS systems with optional LCG Payment packages
• Prepare tailored proposals, quotes, and solution presentations
• Collaborate with internal teams to ensure a smooth client handover to Account Management after installation
• Focus solely on new business generation - allowing you to maximise sales and earnings potential

About You

• Proven track record in EPOS sales or payment solutions (2-3+ years' experience)
• Confident in face-to-face B2B selling and solution-based consultative sales
• Highly presentable, articulate, and professional with strong written and verbal communication skills
• Motivated by targets, commission, and business growth!

Benefits

• Competitive basic salary + uncapped commission
• Company pension scheme
• Access to corporate hospitality and sporting events for client entertainment
• Regular team socials and company events
• Excellent long-term career progression opportunities

Ready to join a fast-growing EPOS and payments specialist? Apply now to find out more.