Senior Direct Marketing Officer - Engagement - FTC

As Senior Direct Marketing Officer, you will operate with a level of autonomy, build excellent stakeholder relationships and deliver outstanding fundraising campaigns. A focus on results will be vital but how these are achieved will also form a large part of the role; considering the non-financial measures of quality in addition to more traditional measures of success.

Working with a number of teams and suppliers, you ll be delivering direct marketing activity through a range of channels and media. The programme is an evolving one with change and growth happening in a lot of interesting areas. Your role will be to help to develop the supporter engagement programme; taking responsibility for long-term projects that will improve the future optimisation of campaigns. You ll also be responsible for delivering exceptional fundraising campaigns to achieve ambitious income targets.

This is a 12-month fixed term contract, or on return of the substantive postholder, to cover a period of maternity leave.

Key Responsibilities:

Campaign Management

Plan, manage and deliver successful campaigns across a range of channels and media.

Manage projects that will improve the long-term success of campaigns.

Deliver motivational fundraiser training and develop engaging fundraiser materials with agency stakeholders to ensure high-quality fundraising.

Ensure compliance and adherence to regulation and codes of practice is considered in all campaign activity. This could include mystery shopping and call listening.

Work closely with internal stakeholders across multiple teams to ensure effective processes are worked to and full campaign evaluation is possible.

Continuous improvement through test and learn principles across all activity.

Integration of campaigns across the charity to drive maximum value.

Development of compelling communications and materials to support all activities.

People management

Management and development of the Direct Marketing Executive - Engagement.

Ensure direct report has clear, SMART objectives and a development plan in place.

Complete routine 1-1 meetings and annual appraisals.

Ensure direct report has goals and a development plan written up which are routinely reviewed.

Agency relationship management across a variety of partners and suppliers, from building relationships and negotiating, to routine performance reviews.

Planning and budgeting

Input to annual planning and development of individual giving campaigns.

Support in the compilation of detailed income and expenditure campaign budgets.

Work with Direct Marketing Manager in developing the Engagement programme and strategy.

Input to monthly forecasting and regular reporting across a range of financial and non-financial KPIs.

Finance and reporting

Ensure daily campaign tracking and reporting.

Routine end of campaign reviews and analysis.

Ongoing reporting on long-term success measures, such as retention, repeat giving and ROI.

Invoice reconciliation and processing for timely payment.

Non-financial KPI trend reporting, such as online conversions, email engagement, opt-out/in rates and quality scoring.

Additional Information:

Ways of working:

Agile - As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.

Salary: Circa £36,000 per annum, plus benefits

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 16th November 2025, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us at via our website.