Head of Ad Ops

Job Description:

Introduction

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

We're hiring a Head of Ad Operations on a permanent basis from any of our UK offices working on a very flexible Hybrid basis.

Role Purpose

In this role you will be responsible for leading the Ad Operations team at dentsu.

Ad Operations plays an essential role for our clients, ensuring that their digital campaigns are configured, tagged and trafficked effectively to ensure seamless ad delivery and optimised performance.

We also ensure that dentsu's ad-serving technology is maintained to the highest possible standard, providing consistent and actionable data across all digital activities.

From onboarding through the campaign cycle, we support digital activation with technical assistance and optimisations.

As well as campaign set-up & trafficking our services include floodlight and third-party tag management, taxonomy management, and tech stack integration.

Key Responsibilities

Operational

• Oversee the Ad Operations team and taking accountability for consistent high quality delivery of this function for our clients

• Ensure that the team remain future fit and delivering to the highest possible industry standards, as well as consistently following our best practice processes

• Identify opportunities for increased operational efficiencies within the team and initiate improvements as required

• Take the lead maximising the output of and diversifying the offering our Offshore Ad Ops team

• Set, maintaining & evolving business-optimised SLAS

• Act as senior point of escalation for Ad Operations-related client challenges

• Work closely with other Data & Technology & Central Operations teams where required to ensure an aligned experience for our clients

Client & Commercial

• Maintain a comprehensive & concise annual forecast of Ad Operations revenue and FTE commitments across our client portfolio

• Manage adherence to FTE commitments for our clients

• Regularly analyse timesheet data to ensure the teams resource is being deployed effectively & profitability

• Accurately calculate resource and technology costs for all new business pitches to ensure that the business remains profitable for the Ad Operations department

• Actively contribute towards new business pitches where required

• Take ownership of development & delivery of agreed statements of work for our Ad Ops clients

• Lead client onboarding and transition plans for Ad Ops clients

Product

• Develop & maintain Ad Operations product collateral which can be easily understood by key business stakeholders & clients

• Work to ensure understanding & awareness of core Ad Operations products across the business including SLAs, Tech Costs & Service Models

• Continue to evolve our Ad Operations suite of services & commercial model

• Contribute towards revenue growth via diversification & awareness-driving of new Ad Operations products & services

• Act as senior subject matter expert for the Ad Operations product & related-services

• Demonstrate strong thought leadership by sharing useful & compelling insight on Ad Ops across our business

People

• Ensure that the Ad Operations team have appropriate and ambitious career development plans set and maintained, and have access to required training

• Ensure that the team have regular catch ups in place with their line manager

• Maintain continuous standards from all of the team including onshore

• Foster & maintain a high standard of working partnerships with senior stakeholders across the business

The Ad Operations team are part of dentsu digital and you will report into the dentsu digital Senior Leadership Team.

Skills/Qualifications

• Excellent technical knowledge in key technologies such as Google Campaign Manager

• A subject matter expert in tag management solutions

• A subject matter expert in tech stacks and their connections to activation platforms (Google, Adobe, Salesforce)

• An in-depth understanding of Ad Server technology

• Excellent understanding of Ad Operations product & processes

• A strong understanding of the challenges clients are trying to solve with Ad Operations

• Proficient in Microsoft Office software

• A high-level understanding of the digital media landscape

• A strong sense of organisation & time management

• The ability to communicate concisely and effectively with senior stakeholders

• Effective professional relationship building skills

• A strong people manager with the ability to develop & motivate a large team

• Excellent written, spoken & presentation skills

• Strong commercial understanding

• Excellent analytical & problem solving skills

What we offer

• This is a permanent role and can be based from our UK offices in either London or Manchester and will be on a hybrid working basis.
  
• As well as a competitive salary, you'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning
  
• 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)

Inclusion and Diversity

At dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at , quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

Location:

London

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent