German Speaking Loyalty Specialist

Job title: German speaking Loyalty Specialist - Germany & Benelux

Job type: Permanent/Full time

Location: London

Working pattern: Hybrid (3 days in the office, 2 days WFH)

Salary: up to 48,000/Year

We're partnering with one of the world's most iconic lifestyle brands, known for its heritage, innovation, and global reach, to find a German-speaking Loyalty Specialist to join their European Marketing team.

About the Role:

You'll play a key role in launching, developing, and executing the loyalty marketing strategy for Germany and Benelux, ensuring customers receive best-in-class experiences across all channels. Reporting to the Loyalty & CRM Lead, you'll work cross-functionally with European cluster teams, global teams, and local market stakeholders.

Key responsibilities:

• Own and execute regional loyalty plans that boost acquisition, engagement, and retention
• Localise benefits and rewards to resonate with German and Benelux audiences
• Champion loyalty across the business - educating, influencing, and aligning stakeholders
• Roll out toolkits and campaigns across retail, wholesale, e-commerce, and app channels
• Use data to test, learn, and optimise performance across CRM touchpoints
• Collaborate with cross-functional teams to deliver seamless, customer-first experiences
• Use strategic analysis and insights from multiple data sources to support decisions and drive a test-and-learn culture - Generate reports, track trends, and benchmark performance to measure progress against loyalty KPIs.

About You

• Fluent in German and English (written and spoken)
• Proven experience in CRM, loyalty, or membership marketing
• Strong cross-functional collaborator with a commercial mindset
• Data-savvy, insight-driven, and passionate about customer experience
• Confident presenting ideas and results to senior stakeholders
• Analytical skills, a data driven decision making ethos & deep understanding of audience building.

Ready to shape loyalty for a brand that's shaped culture? Apply now and bring your voice to something bigger.