Marketing Manager

Job Title Marketing Manager
Location - Colwyn Bay
Hours of Work 35 hours per week
Line Manager - Commercial Director

Our client is seeking an experienced Marketing Manager to play a vital part inspiring more guests to visit their establishment. This is a new and exciting role, leading the development of a marketing and fundraising department. Initially, you will be both a strategist and hands-on deliverer: creating and running campaigns, managing their digital channels, and shaping their fundraising approach. Over time, you will build and lead a small team (including a part-time fundraiser) to grow revenue.

What You'll Do: Management, Planning, Insights, and Reporting

• Establish and lead a new marketing and fundraising function
• Develop and deliver the annual marketing and fundraising plan to grow guest numbers, increase revenue
• Apply data and insights to track performance, improve ROI, and maximise the impact of all marketing and fundraising activities
• Provide monthly and quarterly performance reports for the leadership team and Board Marketing
• Deliver creative campaigns across digital and print to increase visits and income
• Plan and deliver engaging onsite events with colleagues to drive awareness, footfall, and donations
• Manage digital channels - website, SEO, social media, email, and paid ads - producing and scheduling content directly
• Create engaging materials (maps, guides, signage, video, imagery) that connect guests.
• Collaborate with Guest Services teams to promote events
• Act as brand guardian, ensuring consistent tone and identity
• Build strong PR, tourism, and community partnerships to expand reach and attract new audiences
• Manage marketing budgets and external suppliers (digital, PR, print). Marketing and Fundraising Manager September 2025 - Final Fundraising
• Oversee and support grant applications, corporate partnerships and giving campaigns, with delivery support from a part-time fundraiser
• Ensure effective supporter stewardship and communications (thank-yous, newsletters, updates)
• Develop everyday giving opportunities (e.g. contactless donations, checkout prompts) and maximise Gift Aid participation
• Contribute to the growth of longer-term opportunities such as legacies and major donors. Guest Experience and Compliance
• Support excellent guest service across all marketing and fundraising activity
• Advise on escalated guest complaints where appropriate
• Deliver all activities within budgets, ethical fundraising codes and policies (H&S, Security, Finance, People, GDPR and Volunteering)
• A willingness to work occasional evenings or weekends (to attend network meetings or deliver fundraising events), and to cover Weekend Duty Management duties on a management rota when required.

What You'll Bring: Qualifications

• Marketing or business-related degree or equivalent experience
• Professional qualification in marketing (CIM) - desirable
• Full UK driving licence Skills
• Ability to plan and deliver creative marketing campaigns to successfully deliver revenue targets and conservation messages
• Skilled with digital tools: CMS, SEO, social media, email, and advertising platforms
• Strong copywriting and editing across digital and print channels
• Confident with budgets, data, and reporting to evidence results
• Highly organised, deadline-driven, and able to manage multiple projects
• Experienced in managing suppliers (inc PR, printers, distributors)
• Strong relationship-building with guests, supporters, colleagues, volunteers, and partners Knowledge
• Marketing campaigns, content and audience engagement
• Key metrics - CTR, CPC, CPA, ROAS
• Fundraising essentials - grants, giving, legacies and corporates
• GDPR, ethical fundraising, and brand management
• Local tourism networks and partnerships Experience
• Proven track record in marketing or fundraising to deliver revenue growth
• Experience securing income through grants, corporate partnerships and individual giving campaigns
• Experience of creating engaging content for print and digital channels
• Background in managing budgets and working with agencies/suppliers
• Experience leading a small team
• Flexibility to work some unsocial hours to deliver fundraising activities
• Evidence of working collaboratively across teams or departments
• Enthusiasm for inspiring guest support Key behaviours (competencies) for the role
• Leading and deciding
• Creating and conceptualising
• Analysing and Interpreting.