Marketing & Events Coordinator

Overview
Our client is seeking a dynamic and experienced Marketing & Events coordinator to plan, promote, and deliver its flagship seasonal events - Halloween and Christmas - which are central to the businesses visitor offer. This role combines hands-on event management with creative marketing expertise, ensuring memorable guest experiences while driving visitor numbers and revenue.
Key Responsibilities
Develop and implement integrated marketing and events strategies for Halloween and Christmas, aligned with the business brand and objectives.
Conduct competitor analysis and market research to identify opportunities for growth, innovation, and audience engagement.
Work closely with management to set seasonal goals and key performance indicators (KPIs).
Event Management
Coordinate the planning and delivery of all aspects of the Halloween and Christmas programmes.
Oversee logistics: site layout, design, ticketing, signage, security, health & safety compliance, and staff scheduling.
Liaise with performers, suppliers, contractors, and community partners to deliver high-quality experiences.
Monitor event performance and capture visitor feedback for evaluation and improvement.
Marketing & Promotion
Create and execute multi-channel marketing campaigns (digital, print, PR, partnerships, and influencer outreach).
Produce engaging content, storytelling, and imagery to showcase the castle's unique seasonal experiences.
Manage media relations and community partnerships to maximise exposure and goodwill.
Oversee the businesses event webpages, social media platforms, and email marketing for seasonal campaigns.
Financial Management
Track ticket sales, visitor data, and campaign metrics to report performance against targets.
Person Specification
Essential
Proven track record in marketing and event management, ideally within hospitality
Strong organisational skills, with the ability to manage multiple projects under pressure.
Excellent communication and stakeholder management skills.
Creative thinker with experience in campaign development and storytelling.
Hands-on, adaptable, and willing to work flexibly (including evenings/weekends during event delivery).
Desirable
Knowledge of the tourism, heritage, or cultural attractions sector.
Experience in managing large-scale seasonal events (e.g. Halloween trails, Christmas light shows, festive markets).
Familiarity with North Wales tourism audiences and networks.
Contract & Benefits
Contract: Fixed-term, immediate start until January 2026.
Hours: Full-time with flexibility required around event periods.
Salary: Competitive, dependent on experience.