Shopper Marketing Controller

Our client are market leaders in their sector within food manufacturing and due to growth, have a requirement for this new position!

The Shopper Marketing Controller leads the development and execution of our clients shopper marketing strategy. You'll own how the brand shows up in-store, online, and in activation moments - guiding shopper decisions and maximising conversion, loyalty, and retailer relationships.

You will partner across Brand, Sales, Category, Insights, and external agencies to bring insight-driven, high-performing shopper campaigns to life, measuring and iterating for continuous improvement.

Key Responsibilities

Strategy & Planning:

• Define the shopper marketing vision and strategy that aligns with the brand and commercial objectives
• Translate brand, category and customer plans into actionable shopper plans
• Collaborate with Sales and Category to integrate shopper plans into Joint Business Plans (JBPs) with retailers

Activation & Execution

• Own the implementation of shopper activations end-to-end
• Ensure retailer compliance and execution quality consistent with brand guidelines
• Drive online and omnichannel shopper presence

Insight, Measurement & Optimisation

• Conduct post-activation reviews and generate insight for future campaigns

Join our ambitious, expanding team and help shape the future of a premium food brand. Apply now and start making an impact from day one!