Black Sheep Coffee
Marketing Director - Miami Job Title: Marketing Director Location: Miami, FL 33133 Reports to: Chief Operating Officer (COO) Department: Category & Product/Marketing Employment Type: Full-time Salary: Up to $125k per annum Role Overview Black Sheep Coffee is seeking an experienced, hands-on Head of Marketing (USA) to lead our marketing strategy and execution across the United States. Based in our Miami office, this role will drive brand growth, support franchise development, oversee US social media, and champion local franchisee marketing initiatives. As the first dedicated marketing leader in the US market, this role requires an entrepreneurial approach balanced with a focus on global brand consistency. The Head of Marketing (USA) will work closely with the UK Head of Marketing to ensure global alignment while capitalizing on local opportunities to drive brand awareness, sales, and customer engagement. Reporting directly to the Chief Operating Officer (COO) and working alongside the Co- Founders & Co-CEOs, this role will manage key stakeholders across corporate and franchise networks. Key Responsibilities US Marketing Strategy & Execution Develop and execute a comprehensive marketing strategy tailored to the US market, aligned with Black Sheep Coffee's global brand standards and commercial objectives. Lead all US campaigns, activations, and marketing initiatives across digital, social, and traditional channels. Monitor performance and report on ROI, driving continuous improvement. Franchise Development Marketing Support the US franchise development strategy by delivering marketing materials and campaigns to attract new franchise partners. Act as the marketing lead in franchise recruitment initiatives and Discovery Days. Franchisee Marketing Support Support existing franchise partners with localized marketing strategies and materials. Manage the US Franchise Marketing Fund, ensuring contributions are collected and spent effectively on national and local campaigns. Deliver tools, templates, and guidance to empower franchisees to market successfully at the local level. Social Media & Digital Marketing (USA) Lead all US social media activity, ensuring content aligns with global guidelines but feels locally relevant. Manage the US content calendar in partnership with the UK Head of Marketing. Develop digital campaigns that drive traffic, sales, and customer loyalty. Brand Consistency & Global Collaboration Maintain global brand consistency while identifying and capitalizing on local trends and opportunities. Establish strong ways of working with the UK marketing team to ensure knowledge sharing and alignment. Represent the US market in global marketing meetings, ensuring the American perspective is considered in global campaigns. Stakeholder Engagement & Leadership Work closely with the Co-Founders & Co-CEOs and other senior leaders to drive business objectives through marketing initiatives. Act as the marketing lead for US-based partnerships, events, and sponsorship opportunities. Build a US marketing team as the brand scales. About You Significant experience in marketing leadership roles within QSR, hospitality, or multi-location retail sectors. Deep understanding of US consumer behavior, trends, and digital marketing platforms. Strong experience managing franchise marketing or supporting multi-unit businesses. Proven success leading social media and digital marketing strategies. Skilled at balancing global brand consistency with local market needs. Entrepreneurial mindset with hands-on experience in building functions from the ground up. Strong project management skills and commercial acumen. Collaborative, adaptable, and proactive communicator with senior stakeholders. Benefits: Free barista-made drinks at any of our locations, plus 50% off food items 15 days' PTO plus 6 federal holidays (Thanksgiving, Christmas, Independence Day, New Year's Day, Memorial Day, and Labor Day) Annual discretionary bonus of up to 15% of the previous year's earnings Monthly phone bill reimbursement Eligibility to participate in our 401(k) retirement plan Access to comprehensive health insurance, including medical, dental, and vision coverage About Black Sheep Coffee Join the thriving team at Black Sheep Coffee, the rapidly expanding 4th largest coffee chain in the UK, now making its mark in the United States. With three locations open in Texas and a flagship store opening soon in Miami, Florida, we're bringing our mission to "Leave the Herd Behind" to a new audience. Since our establishment in 2013, we've captivated coffee lovers with our commitment to quality, innovation, and bold branding. As a testament to our ambition, we've grown from a UK success story into a global brand, with stores now trading across the UK, France, the Middle East, and the US. With continuous expansion plans, there has never been a more exciting time to join us. As a member of our team, you'll help shape our US growth story, contribute to our global journey, and redefine what specialty coffee can be. We foster a dynamic, entrepreneurial, and collaborative work environment where your ideas are valued, and your professional growth is encouraged. Don't miss the chance to help build the next chapter of Black Sheep Coffee in the USA!
Marketing Director - Miami Job Title: Marketing Director Location: Miami, FL 33133 Reports to: Chief Operating Officer (COO) Department: Category & Product/Marketing Employment Type: Full-time Salary: Up to $125k per annum Role Overview Black Sheep Coffee is seeking an experienced, hands-on Head of Marketing (USA) to lead our marketing strategy and execution across the United States. Based in our Miami office, this role will drive brand growth, support franchise development, oversee US social media, and champion local franchisee marketing initiatives. As the first dedicated marketing leader in the US market, this role requires an entrepreneurial approach balanced with a focus on global brand consistency. The Head of Marketing (USA) will work closely with the UK Head of Marketing to ensure global alignment while capitalizing on local opportunities to drive brand awareness, sales, and customer engagement. Reporting directly to the Chief Operating Officer (COO) and working alongside the Co- Founders & Co-CEOs, this role will manage key stakeholders across corporate and franchise networks. Key Responsibilities US Marketing Strategy & Execution Develop and execute a comprehensive marketing strategy tailored to the US market, aligned with Black Sheep Coffee's global brand standards and commercial objectives. Lead all US campaigns, activations, and marketing initiatives across digital, social, and traditional channels. Monitor performance and report on ROI, driving continuous improvement. Franchise Development Marketing Support the US franchise development strategy by delivering marketing materials and campaigns to attract new franchise partners. Act as the marketing lead in franchise recruitment initiatives and Discovery Days. Franchisee Marketing Support Support existing franchise partners with localized marketing strategies and materials. Manage the US Franchise Marketing Fund, ensuring contributions are collected and spent effectively on national and local campaigns. Deliver tools, templates, and guidance to empower franchisees to market successfully at the local level. Social Media & Digital Marketing (USA) Lead all US social media activity, ensuring content aligns with global guidelines but feels locally relevant. Manage the US content calendar in partnership with the UK Head of Marketing. Develop digital campaigns that drive traffic, sales, and customer loyalty. Brand Consistency & Global Collaboration Maintain global brand consistency while identifying and capitalizing on local trends and opportunities. Establish strong ways of working with the UK marketing team to ensure knowledge sharing and alignment. Represent the US market in global marketing meetings, ensuring the American perspective is considered in global campaigns. Stakeholder Engagement & Leadership Work closely with the Co-Founders & Co-CEOs and other senior leaders to drive business objectives through marketing initiatives. Act as the marketing lead for US-based partnerships, events, and sponsorship opportunities. Build a US marketing team as the brand scales. About You Significant experience in marketing leadership roles within QSR, hospitality, or multi-location retail sectors. Deep understanding of US consumer behavior, trends, and digital marketing platforms. Strong experience managing franchise marketing or supporting multi-unit businesses. Proven success leading social media and digital marketing strategies. Skilled at balancing global brand consistency with local market needs. Entrepreneurial mindset with hands-on experience in building functions from the ground up. Strong project management skills and commercial acumen. Collaborative, adaptable, and proactive communicator with senior stakeholders. Benefits: Free barista-made drinks at any of our locations, plus 50% off food items 15 days' PTO plus 6 federal holidays (Thanksgiving, Christmas, Independence Day, New Year's Day, Memorial Day, and Labor Day) Annual discretionary bonus of up to 15% of the previous year's earnings Monthly phone bill reimbursement Eligibility to participate in our 401(k) retirement plan Access to comprehensive health insurance, including medical, dental, and vision coverage About Black Sheep Coffee Join the thriving team at Black Sheep Coffee, the rapidly expanding 4th largest coffee chain in the UK, now making its mark in the United States. With three locations open in Texas and a flagship store opening soon in Miami, Florida, we're bringing our mission to "Leave the Herd Behind" to a new audience. Since our establishment in 2013, we've captivated coffee lovers with our commitment to quality, innovation, and bold branding. As a testament to our ambition, we've grown from a UK success story into a global brand, with stores now trading across the UK, France, the Middle East, and the US. With continuous expansion plans, there has never been a more exciting time to join us. As a member of our team, you'll help shape our US growth story, contribute to our global journey, and redefine what specialty coffee can be. We foster a dynamic, entrepreneurial, and collaborative work environment where your ideas are valued, and your professional growth is encouraged. Don't miss the chance to help build the next chapter of Black Sheep Coffee in the USA!
Black Sheep Coffee
Franchise Development Director - Miami Job Title: Franchise Development Director Department: Franchising Location: Miami, Florida Salary: Competitive (Base + Commission) Position Overview Black Sheep Coffee is seeking a talented and driven Franchise Development Director to join our Miami-based team. In this position, you will play a mission-critical role in the overall trajectory of the company as it sets out to achieve rapid expansion in the U.S. market. You will build a sales operation from the ground up, leading from the front while laying the foundations for future success. The ideal candidate has an entrepreneurial spirit, a strong background in franchise sales and development (ideally in a coffee or quick service restaurant setting), and a drive to exceed expectations. If you are a high-performing, results-driven professional and are ready to take the next step in your career, we'd love to hear from you. Key Responsibilities Proactively source, qualify, and close prospective franchisees (with no territory restrictions), helping the brand sell territories to aid its expansion into the United States. The initial focus being on Texas and Florida. Serve as the initial primary contact for new institutional, multi-unit operators, building a robust sales process that turns leads into qualified prospects and qualified prospects into franchisees. Consistently report progress on candidate status as well as pipeline development status to the executive team. Work with company leadership to establish an annual franchising business plan, P&L ownership (budgeting, forecasting, etc.), and necessary documentation for compliance (FDD, franchise agreements, renewals, etc.). Identify conferences/trade shows best suited for the brand to build trust and credibility and attend top contenders to foster collaborative relationships with the U.S. franchise community. Develop a perspective during the courting process on a candidate's viability for Black Sheep Coffee (e.g., financial statements, creditworthiness, and background history) to ensure the candidate meets or exceeds minimum requirements. Partner with the Real Estate & Construction teams to administer programs for the selection of sites and construction of buildings/storefronts. Identify marketing and technology needs to support growth, working with internal stakeholders and external vendors to prioritize immediate needs. Collaborate with the UK-based team (both at the corporate and operator levels) to identify parallels and differences, pinpointing opportunities and potential challenges for U.S. franchisees. Requirements 5+ years of experience leading franchise sales and development of a multi-unit retail concept (coffee/QSR experience preferred), with a strong understanding of the franchising industry and regulations. Bachelor's degree in business, Economics, Finance, or a related field (preferred but not required). Experience shaping go-to-market strategy, building repeatable/scalable processes, and advising an organization on best practices for exponential growth and expansion. Full P&L responsibility experience, with a working knowledge of developing and evaluating financial statements. A results-driven mentality with a track record of meeting and exceeding sales targets in a high-volume environment and inspiring others to follow your lead. Availability to travel regularly to leadership meetings, industry trade shows, and in-market events with clients. Ability to work cross-functionally with the UK-based corporate team as well as Real Estate and Operations teams. A knack for wearing multiple hats, including sales operations, people management, technology stewardship, and more. Exceptional verbal, written, and visual communication skills. Benefits Free barista-made drinks at any of our locations, plus 50% off food items. 15 days' PTO plus 6 federal holidays (Thanksgiving, Christmas, Independence Day, New Year's Day, Memorial Day, and Labor Day). Monthly phone bill reimbursement. Eligibility to participate in our 401(k)-retirement plan. Access to comprehensive health insurance, including medical, dental, and vision coverage. About Black Sheep Coffee Join the thriving team at Black Sheep Coffee, the rapidly expanding fourth-largest coffee chain in the UK, now making its mark in the United States. With three locations open in Texas and a flagship store opening soon in Miami, Florida, we're bringing our mission to "Leave the Herd Behind" to a new audience. Since our establishment in 2013, we've captivated coffee lovers with our commitment to quality, innovation, and bold branding. As a testament to our ambition, we've grown from a UK success story into a global brand, with stores now trading across the UK, France, the Middle East, and the U.S. With continuous expansion plans, there has never been a more exciting time to join us. As a member of our team, you'll help shape our U.S. growth story, contribute to our global journey, and redefine what specialty coffee can be. We foster a dynamic, entrepreneurial, and collaborative work environment where your ideas are valued, and your professional growth is encouraged. Don't miss the chance to help build the next chapter of Black Sheep Coffee in the USA!
Franchise Development Director - Miami Job Title: Franchise Development Director Department: Franchising Location: Miami, Florida Salary: Competitive (Base + Commission) Position Overview Black Sheep Coffee is seeking a talented and driven Franchise Development Director to join our Miami-based team. In this position, you will play a mission-critical role in the overall trajectory of the company as it sets out to achieve rapid expansion in the U.S. market. You will build a sales operation from the ground up, leading from the front while laying the foundations for future success. The ideal candidate has an entrepreneurial spirit, a strong background in franchise sales and development (ideally in a coffee or quick service restaurant setting), and a drive to exceed expectations. If you are a high-performing, results-driven professional and are ready to take the next step in your career, we'd love to hear from you. Key Responsibilities Proactively source, qualify, and close prospective franchisees (with no territory restrictions), helping the brand sell territories to aid its expansion into the United States. The initial focus being on Texas and Florida. Serve as the initial primary contact for new institutional, multi-unit operators, building a robust sales process that turns leads into qualified prospects and qualified prospects into franchisees. Consistently report progress on candidate status as well as pipeline development status to the executive team. Work with company leadership to establish an annual franchising business plan, P&L ownership (budgeting, forecasting, etc.), and necessary documentation for compliance (FDD, franchise agreements, renewals, etc.). Identify conferences/trade shows best suited for the brand to build trust and credibility and attend top contenders to foster collaborative relationships with the U.S. franchise community. Develop a perspective during the courting process on a candidate's viability for Black Sheep Coffee (e.g., financial statements, creditworthiness, and background history) to ensure the candidate meets or exceeds minimum requirements. Partner with the Real Estate & Construction teams to administer programs for the selection of sites and construction of buildings/storefronts. Identify marketing and technology needs to support growth, working with internal stakeholders and external vendors to prioritize immediate needs. Collaborate with the UK-based team (both at the corporate and operator levels) to identify parallels and differences, pinpointing opportunities and potential challenges for U.S. franchisees. Requirements 5+ years of experience leading franchise sales and development of a multi-unit retail concept (coffee/QSR experience preferred), with a strong understanding of the franchising industry and regulations. Bachelor's degree in business, Economics, Finance, or a related field (preferred but not required). Experience shaping go-to-market strategy, building repeatable/scalable processes, and advising an organization on best practices for exponential growth and expansion. Full P&L responsibility experience, with a working knowledge of developing and evaluating financial statements. A results-driven mentality with a track record of meeting and exceeding sales targets in a high-volume environment and inspiring others to follow your lead. Availability to travel regularly to leadership meetings, industry trade shows, and in-market events with clients. Ability to work cross-functionally with the UK-based corporate team as well as Real Estate and Operations teams. A knack for wearing multiple hats, including sales operations, people management, technology stewardship, and more. Exceptional verbal, written, and visual communication skills. Benefits Free barista-made drinks at any of our locations, plus 50% off food items. 15 days' PTO plus 6 federal holidays (Thanksgiving, Christmas, Independence Day, New Year's Day, Memorial Day, and Labor Day). Monthly phone bill reimbursement. Eligibility to participate in our 401(k)-retirement plan. Access to comprehensive health insurance, including medical, dental, and vision coverage. About Black Sheep Coffee Join the thriving team at Black Sheep Coffee, the rapidly expanding fourth-largest coffee chain in the UK, now making its mark in the United States. With three locations open in Texas and a flagship store opening soon in Miami, Florida, we're bringing our mission to "Leave the Herd Behind" to a new audience. Since our establishment in 2013, we've captivated coffee lovers with our commitment to quality, innovation, and bold branding. As a testament to our ambition, we've grown from a UK success story into a global brand, with stores now trading across the UK, France, the Middle East, and the U.S. With continuous expansion plans, there has never been a more exciting time to join us. As a member of our team, you'll help shape our U.S. growth story, contribute to our global journey, and redefine what specialty coffee can be. We foster a dynamic, entrepreneurial, and collaborative work environment where your ideas are valued, and your professional growth is encouraged. Don't miss the chance to help build the next chapter of Black Sheep Coffee in the USA!