Commercial Business Executive - Glamping & Outdoor Structures

Background

The Beal Group, a leading UK manufacturer of technical textiles and outdoor structures, is expanding its BCT Glamping & Outdoor Living division. This business produces high-quality canvas tents, safari lodges, and bespoke outdoor accommodation structures designed for the growing glamping, holiday park, and outdoor hospitality markets. Building on Beal Group s long-standing manufacturing heritage, this role will spearhead brand visibility, sales growth, and customer engagement across the UK and, in future, the international glamping sector with a particular emphasis on trade events, exhibitions, and industry partnerships.

Purpose of the Role

The Commercial Manager / Executive Glamping & Outdoor Structures will be responsible for:

Building and maintaining relationships with existing key accounts.

Working with key accounts to collate and collect forward order plans.

Establishing stock figures to be built in line with sales forecasts

Liaising with production to prioritize requirements in line with customer requirements/sales forecasts.

Ensuring customer satisfaction on the sales journey.

Managing any customer complaints or issues.

Representing Beal Group at key glamping and outdoor hospitality trade shows and events.

Building and converting new business opportunities with glamping operators, site developers, holiday parks, and distributors.

Showcasing Beal Group s tent range through live display, demonstrations, and presentations.

Driving sector growth and brand awareness in line with the company s commercial strategy.

This is a highly visible role suited to a commercially minded, outgoing individual passionate about outdoor living and hospitality design.

Key Responsibilities

Trade Shows & Events

• Lead Beal Group s presence at key glamping and outdoor hospitality events (e.g., The Glamping Show, Holiday Park Innovation, Farm Business Innovation).

• Manage all aspects of exhibition participation pre-event planning, setup, display presentation, customer engagement, and post-event follow-up.

• Represent the company with professionalism and enthusiasm, demonstrating product features and design options to prospective customers.

• Track event-generated leads and follow through to quotation and sale conversion.

Sales & Business Development

• Generate new business within the glamping and outdoor accommodation sector.

• Develop and maintain relationships with campsite operators, developers, distributors, and hospitality buyers.

• Prepare and manage quotations, proposals, and order documentation.

• Work with the production and operations teams to ensure alignment between customer expectations and manufacturing capacity.

• Deliver against agreed sales targets and conversion KPIs.

Market Awareness & Brand Development

• Keep up to date with glamping market trends, sustainability requirements, and competitor products.

• Contribute to the creation of promotional materials and social media activity around trade shows and product launches.

• Provide feedback to the marketing and product teams on customer preferences and emerging opportunities.

• Maintain accurate CRM and pipeline data, reporting regularly on performance and market engagement.

Key Performance Indicators (KPIs)

• Sales revenue and conversion rates from trade show leads tradeshow ROI.

• Volume and quality of new business generated within target sectors.

• Customer satisfaction and repeat purchase levels.

• Successful coordination and ROI from exhibitions and events.

• Accuracy and timeliness of CRM reporting.

Skills & Attributes

• Highly personable, confident presenter, and excellent communicator.

• Strong sales and negotiation ability, ideally with B2B experience in outdoor, leisure, or hospitality sectors.

• Organised and proactive, with strong attention to detail in event planning and customer follow-up.

• Comfortable working independently and travelling extensively across the UK (and occasionally abroad).

• Creative and enthusiastic about outdoor living, glamping, and sustainable tourism.

Experience & Qualifications

• Proven experience in business development, event sales, or account management (ideally within glamping, leisure, or outdoor structures).

• Background in B2B manufacturing or sales to hospitality/holiday park markets advantageous.

• Strong organisational and presentation skills.

• Familiarity with CRM systems, Microsoft Office, and event coordination tools.

• Full UK driving licence required.