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customer marketing manager on trade fmcg
The Advocate Group
Field Activation Manager - North
The Advocate Group City, Manchester
Field Activation Manager On Trade Manchester Field Based Competitive Salary + Car Allowance + Bonus Join a globally recognised, premium drinks portfolio with serious heritage and ambition in the UK On Trade. This is a high-impact field role sitting at the intersection of brand, customer and commercial execution, owning activation in some of the most influential outlets in the country. If you thrive on bringing brands to life in premium pubs, bars and high end venues, this is a role with visibility, autonomy and real influence. Responsibilities include: Lead end-to-end On Trade field activation across priority outlet clusters including premium pubs, cocktail bars and high end venues. Deliver a structured, insight-led outlet activation framework, translating brand strategy into standout in-venue execution. Identify, plan and deliver flagship activations within high-potential and priority partner outlets. Own POS, visibility, consumer engagement and trial-driving activity across the path to purchase. Work closely with Sales, Brand and Channel Marketing teams to align commercial objectives with activation plans. Manage activation budgets, agency partners and post-activity evaluation to maximise ROI and insight. About You Experience in On Trade commercial, field sales or customer / channel marketing within drinks or FMCG. Strong understanding of outlet-level activation, visibility and experiential execution. Confident managing multiple projects across multiple venues with pace and precision. Commercially aware able to balance brand standards with customer objectives and operational realities. Comfortable working field-based, independently and cross-functionally. Energetic, organised and solutions-focused, with a genuine passion for the On Trade. If you re excited by premium On Trade environments, love seeing brands come to life in the wild and want a role with genuine autonomy and impact apply today. The Advocate Group is a leading search and selection business providing top talent to the consumer products sector. If you re interested in finding out more about our available opportunities or how we can help further your career, please contact us today.
Feb 27, 2026
Full time
Field Activation Manager On Trade Manchester Field Based Competitive Salary + Car Allowance + Bonus Join a globally recognised, premium drinks portfolio with serious heritage and ambition in the UK On Trade. This is a high-impact field role sitting at the intersection of brand, customer and commercial execution, owning activation in some of the most influential outlets in the country. If you thrive on bringing brands to life in premium pubs, bars and high end venues, this is a role with visibility, autonomy and real influence. Responsibilities include: Lead end-to-end On Trade field activation across priority outlet clusters including premium pubs, cocktail bars and high end venues. Deliver a structured, insight-led outlet activation framework, translating brand strategy into standout in-venue execution. Identify, plan and deliver flagship activations within high-potential and priority partner outlets. Own POS, visibility, consumer engagement and trial-driving activity across the path to purchase. Work closely with Sales, Brand and Channel Marketing teams to align commercial objectives with activation plans. Manage activation budgets, agency partners and post-activity evaluation to maximise ROI and insight. About You Experience in On Trade commercial, field sales or customer / channel marketing within drinks or FMCG. Strong understanding of outlet-level activation, visibility and experiential execution. Confident managing multiple projects across multiple venues with pace and precision. Commercially aware able to balance brand standards with customer objectives and operational realities. Comfortable working field-based, independently and cross-functionally. Energetic, organised and solutions-focused, with a genuine passion for the On Trade. If you re excited by premium On Trade environments, love seeing brands come to life in the wild and want a role with genuine autonomy and impact apply today. The Advocate Group is a leading search and selection business providing top talent to the consumer products sector. If you re interested in finding out more about our available opportunities or how we can help further your career, please contact us today.
The Advocate Group
Assistant Customer Marketing Manager
The Advocate Group Chesterfield, Derbyshire
Ready to drive growth for a portfolio of leading drinks brands? The Advocate Group are proud to be partnering with a leading drinks brand going through exceptional growth. They re now looking for an Assistant Customer Marketing Manager to join their dynamic team. This is a fantastic opportunity to work with a leading portfolio of premium spirits and soft drinks brands. Key Responsibilities: Own and execute customer-specific activation plans across Off Trade channels. Turn data and insight into compelling retailer stories and ranging recommendations. Support NPD launches, shopper activations, and promotions from brief to in-store execution. Partner with Account Managers on impactful presentations, tenders and JBP inputs. Manage A&P budgets with a sharp focus on ROI and performance tracking. Collaborate cross-functionally with Sales, Brand, Trade Marketing and Events to ensure timely execution of events, activations, and campaigns. Review performance, share learnings, and continuously raise the standard of execution. About You: Experience in Customer/Trade/Shopper Marketing, or a retail-facing marketing role, ideally within FMCG. Strong understanding of off-trade environments. Credible, confident communicator with experience dealing with senior stakeholders. Organised, energetic, and thrives in a fast-paced environment. Full UK driving license. If the role and responsibilities sound like a good fit for you, then I d love to speak to you! Find out more about our available opportunities or how we can help you further your career contact us today. Please get in touch with Emma or click Apply Now to be considered for this vacancy. The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Feb 25, 2026
Full time
Ready to drive growth for a portfolio of leading drinks brands? The Advocate Group are proud to be partnering with a leading drinks brand going through exceptional growth. They re now looking for an Assistant Customer Marketing Manager to join their dynamic team. This is a fantastic opportunity to work with a leading portfolio of premium spirits and soft drinks brands. Key Responsibilities: Own and execute customer-specific activation plans across Off Trade channels. Turn data and insight into compelling retailer stories and ranging recommendations. Support NPD launches, shopper activations, and promotions from brief to in-store execution. Partner with Account Managers on impactful presentations, tenders and JBP inputs. Manage A&P budgets with a sharp focus on ROI and performance tracking. Collaborate cross-functionally with Sales, Brand, Trade Marketing and Events to ensure timely execution of events, activations, and campaigns. Review performance, share learnings, and continuously raise the standard of execution. About You: Experience in Customer/Trade/Shopper Marketing, or a retail-facing marketing role, ideally within FMCG. Strong understanding of off-trade environments. Credible, confident communicator with experience dealing with senior stakeholders. Organised, energetic, and thrives in a fast-paced environment. Full UK driving license. If the role and responsibilities sound like a good fit for you, then I d love to speak to you! Find out more about our available opportunities or how we can help you further your career contact us today. Please get in touch with Emma or click Apply Now to be considered for this vacancy. The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
The Advocate Group
Customer Marketing manager - Ecommerce
The Advocate Group Hook, Hampshire
The Advocate Group is proud to be partnering with a globally renowned, family-owned drinks business in the search for a Customer Marketing Manager - eCommerce to drive digital excellence and deliver standout brand performance across Pureplay channels. Key Responsibilities: Develop and manage eCommerce activation plans across pureplay platforms, turning brand strategy into measurable conversion and revenue growth. Translate brand ambitions into bold, impactful digital strategies that win in the online marketplace. Lead paid media planning and optimisation across retailer platforms, maximising ROI and return on spend (ROS). Dive into customer and market performance insights to identify opportunities, take decisive action, and elevate KPIs. Collaborate with agencies and data partners to ensure accurate content, optimise campaigns, and drive performance. Partner cross-functionally with Brand, Commercial, and external teams to deliver fully integrated, high-impact activations. Contribute insight-led recommendations in commercial planning sessions to shape strategy and execution. About You: Proven experience in Customer/Trade/Shopper Marketing, ideally with exposure to Pureplay or (url removed) channels. Deep understanding of digital activation, online retailer performance metrics, and what drives conversion. Commercially minded with a sharp focus on ROI, revenue growth, and delivering results that matter. Confident managing multiple stakeholders, building strong relationships across internal teams, agencies, and customers. Energised by fast-paced, high-impact work, and passionate about translating strategy into results. If the role and responsibilities sound like a good fit for you, then I d love to speak to you! Find out more about our available opportunities or how we can help you further your career contact us today. Please get in touch with Emma or click Apply Now to be considered for this vacancy. The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Feb 20, 2026
Full time
The Advocate Group is proud to be partnering with a globally renowned, family-owned drinks business in the search for a Customer Marketing Manager - eCommerce to drive digital excellence and deliver standout brand performance across Pureplay channels. Key Responsibilities: Develop and manage eCommerce activation plans across pureplay platforms, turning brand strategy into measurable conversion and revenue growth. Translate brand ambitions into bold, impactful digital strategies that win in the online marketplace. Lead paid media planning and optimisation across retailer platforms, maximising ROI and return on spend (ROS). Dive into customer and market performance insights to identify opportunities, take decisive action, and elevate KPIs. Collaborate with agencies and data partners to ensure accurate content, optimise campaigns, and drive performance. Partner cross-functionally with Brand, Commercial, and external teams to deliver fully integrated, high-impact activations. Contribute insight-led recommendations in commercial planning sessions to shape strategy and execution. About You: Proven experience in Customer/Trade/Shopper Marketing, ideally with exposure to Pureplay or (url removed) channels. Deep understanding of digital activation, online retailer performance metrics, and what drives conversion. Commercially minded with a sharp focus on ROI, revenue growth, and delivering results that matter. Confident managing multiple stakeholders, building strong relationships across internal teams, agencies, and customers. Energised by fast-paced, high-impact work, and passionate about translating strategy into results. If the role and responsibilities sound like a good fit for you, then I d love to speak to you! Find out more about our available opportunities or how we can help you further your career contact us today. Please get in touch with Emma or click Apply Now to be considered for this vacancy. The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Cameo Consultancy
Channel Marketing Manager
Cameo Consultancy Nethercote, Oxfordshire
We are recruiting on behalf of a leading, well-established consumer brand for a Channel Marketing Manager to join on a 12-month fixed term contract (maternity cover) in Banbury (hybrid working). This is a commercially focused role sitting at the heart of the business, acting as the strategic bridge between Marketing and Sales, and playing a critical part in driving retail growth, brand visibility and sell-through performance. You will lead a team of three and take ownership of retail channel strategy across key UK accounts. You will work extremely closely with Sales and Commercial teams, particularly Key Account Managers, ensuring marketing plans are fully aligned to revenue targets, category priorities and customer strategies. This role requires someone confident operating at pace, balancing strategic planning with hands-on project delivery in an agile, fast-moving retail environment. You will be required to attend events and visit retail partners at times too. As Channel Marketing Manager, you will: Develop and execute bespoke annual channel marketing plans aligned to commercial objectives and retail account strategies Act as the primary marketing contact for Key Account Managers and retail buyers, influencing and supporting pitches that win space, drive visibility and deliver growth Lead the end-to-end "Path to Purchase" strategy across in-store and digital environments Drive retail activation including POS, merchandising solutions and demonstration concepts through agency partners Work closely with e-commerce teams to optimise digital shelf presence, retail media campaigns and online content performance Manage and control the retail channel marketing budget, ensuring ROI is tracked and reported Analyse sales performance, market share data and promotional impact, adjusting tactics quickly to maximise results Manage external design, production and merchandising agencies to deliver premium, on-brand execution Collaborate cross-functionally with Product, Media, PR and wider Marketing teams to ensure full campaign alignment As Channel Marketing Manager you will be/have: 3+ years' experience in Trade, Shopper or Channel Marketing within a retail-led business Strong experience working closely with Sales and Commercial teams, ideally alongside Key Account Managers Commercially astute with the ability to interpret sales data and track ROI Confident presenter, comfortable influencing both internal stakeholders and external retail partners Proven ability to manage multiple projects simultaneously in an agile, deadline-driven environment Experience managing agencies and delivering high-quality retail activation Line management experience preferred Background in FMCG, DIY, Garden, Consumer Electronics or similar retail sectors advantageous Commercially credible and confident in sales-facing environments Agile and adaptable, able to pivot plans in a fast-moving retail landscape Detail-driven, ensuring premium standards across all touchpoints Collaborative but decisive, able to balance brand integrity with commercial realities A calm, resilient leader who can energise a team during peak trading periods What's in it for you? A salary of 45,000- 55,000, pension, health plan, critical illness cover, sick pay, staff discounts and more! This is a fantastic opportunity to join a market-leading brand in a pivotal role with real commercial influence.
Feb 13, 2026
Contractor
We are recruiting on behalf of a leading, well-established consumer brand for a Channel Marketing Manager to join on a 12-month fixed term contract (maternity cover) in Banbury (hybrid working). This is a commercially focused role sitting at the heart of the business, acting as the strategic bridge between Marketing and Sales, and playing a critical part in driving retail growth, brand visibility and sell-through performance. You will lead a team of three and take ownership of retail channel strategy across key UK accounts. You will work extremely closely with Sales and Commercial teams, particularly Key Account Managers, ensuring marketing plans are fully aligned to revenue targets, category priorities and customer strategies. This role requires someone confident operating at pace, balancing strategic planning with hands-on project delivery in an agile, fast-moving retail environment. You will be required to attend events and visit retail partners at times too. As Channel Marketing Manager, you will: Develop and execute bespoke annual channel marketing plans aligned to commercial objectives and retail account strategies Act as the primary marketing contact for Key Account Managers and retail buyers, influencing and supporting pitches that win space, drive visibility and deliver growth Lead the end-to-end "Path to Purchase" strategy across in-store and digital environments Drive retail activation including POS, merchandising solutions and demonstration concepts through agency partners Work closely with e-commerce teams to optimise digital shelf presence, retail media campaigns and online content performance Manage and control the retail channel marketing budget, ensuring ROI is tracked and reported Analyse sales performance, market share data and promotional impact, adjusting tactics quickly to maximise results Manage external design, production and merchandising agencies to deliver premium, on-brand execution Collaborate cross-functionally with Product, Media, PR and wider Marketing teams to ensure full campaign alignment As Channel Marketing Manager you will be/have: 3+ years' experience in Trade, Shopper or Channel Marketing within a retail-led business Strong experience working closely with Sales and Commercial teams, ideally alongside Key Account Managers Commercially astute with the ability to interpret sales data and track ROI Confident presenter, comfortable influencing both internal stakeholders and external retail partners Proven ability to manage multiple projects simultaneously in an agile, deadline-driven environment Experience managing agencies and delivering high-quality retail activation Line management experience preferred Background in FMCG, DIY, Garden, Consumer Electronics or similar retail sectors advantageous Commercially credible and confident in sales-facing environments Agile and adaptable, able to pivot plans in a fast-moving retail landscape Detail-driven, ensuring premium standards across all touchpoints Collaborative but decisive, able to balance brand integrity with commercial realities A calm, resilient leader who can energise a team during peak trading periods What's in it for you? A salary of 45,000- 55,000, pension, health plan, critical illness cover, sick pay, staff discounts and more! This is a fantastic opportunity to join a market-leading brand in a pivotal role with real commercial influence.
Magpie Recruitment
Account Manager
Magpie Recruitment Kingston Upon Thames, London
Account Manager Kingston 8:30am - 4pm or 10am - 6pm Hybrid working £32,000 A food company based in Kingston are on the looking for an ambitious Account Manager to join their growing team. The role will be varied and will provide unrivalled opportunities for growth, learning and progression in a fast-growing company. The Junior Account Manager will need to be comfortable nurturing and growing existing accounts, helping with the outreach to new accounts and supporting senior members of the team with larger national accounts across channels Account Manager Responsibilities: Build a strong working relationship with the customers engaging stakeholders at all levels and represent the Company with pride in all relevant forums. Negotiate price increases, promotional plans and activation. Increase distribution of existing range, gain new listings and launch NPDs. Pursue new business opportunities in target channels in the UK and in key EU markets. Monitor performance of commercial activities and prepare monthly reports for senior leadership team Account Manager Specification: Prior sales experience in FMCG would be an advantage but not essential. Excellent command of MS Office suite. Strategic, analytical with attention to detail and excellent organisation skills. Drive, determination and commitment to get things done. Outstanding communication and interpersonal abilities. Result driven and confident to achieve company targets. Company Benefits: Friendly, enthusiastic, like minded team - vibrant office working environment Flexible working hours (start between 8.30-10am finish between 4.30-6pm) Hybrid working model (3-days per week in-office and 2 days from home) Real opportunities to grow in your career and develop your skills as we scale the company Free product samples and new product testing sessions 25% off trade prices on all food products What you need to do now: If you're interested in this vacancy, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career. Magpie Recruitment acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job, you accept the T&C's, Privacy Policy and Disclaimers which can be found at (url removed)
Oct 08, 2025
Full time
Account Manager Kingston 8:30am - 4pm or 10am - 6pm Hybrid working £32,000 A food company based in Kingston are on the looking for an ambitious Account Manager to join their growing team. The role will be varied and will provide unrivalled opportunities for growth, learning and progression in a fast-growing company. The Junior Account Manager will need to be comfortable nurturing and growing existing accounts, helping with the outreach to new accounts and supporting senior members of the team with larger national accounts across channels Account Manager Responsibilities: Build a strong working relationship with the customers engaging stakeholders at all levels and represent the Company with pride in all relevant forums. Negotiate price increases, promotional plans and activation. Increase distribution of existing range, gain new listings and launch NPDs. Pursue new business opportunities in target channels in the UK and in key EU markets. Monitor performance of commercial activities and prepare monthly reports for senior leadership team Account Manager Specification: Prior sales experience in FMCG would be an advantage but not essential. Excellent command of MS Office suite. Strategic, analytical with attention to detail and excellent organisation skills. Drive, determination and commitment to get things done. Outstanding communication and interpersonal abilities. Result driven and confident to achieve company targets. Company Benefits: Friendly, enthusiastic, like minded team - vibrant office working environment Flexible working hours (start between 8.30-10am finish between 4.30-6pm) Hybrid working model (3-days per week in-office and 2 days from home) Real opportunities to grow in your career and develop your skills as we scale the company Free product samples and new product testing sessions 25% off trade prices on all food products What you need to do now: If you're interested in this vacancy, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career. Magpie Recruitment acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job, you accept the T&C's, Privacy Policy and Disclaimers which can be found at (url removed)

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