Head of Marketing

Head of Marketing

75,(Apply online only),0000 (DOE) + Bonus + Benefits

Location: Northampton (Office-Based, 5 Days per Week)

Our client is a high-growth, commercially focused financial services organisation with a fast-paced, data-driven marketing culture. As part of continued expansion, they are seeking a dynamic and hands-on Deputy Head of Marketing to lead and deliver end-to-end, multi-channel marketing campaigns that drive measurable B2B lead generation, conversion, and customer engagement.

This is a strategic yet operational leadership role for an accomplished campaign manager who thrives on taking ownership, generating results, and operating in a high-velocity, transactional B2B setting. Ideal backgrounds include insurance, fintech, SaaS, professional services, technology, or other growth-driven sectors where lead generation and conversion are key performance drivers.

Key Responsibilities

• Lead the planning, execution, and optimisation of fully integrated marketing campaigns across digital, email, social, print, and PR channels.
• Translate commercial goals into targeted campaigns that generate qualified leads and deliver measurable ROI.
• Produce and oversee content and creative assets that communicate strong, conversion-driven messaging across all touchpoints.
• Manage multiple concurrent campaigns from concept to delivery, ensuring performance is tracked and optimised through analytics and testing.
• Support new product launches and brand initiatives, working closely with Product, Sales, and Digital teams to align marketing strategy to commercial priorities.
• Monitor and report on marketing performance using analytics tools, providing actionable insights and recommendations to improve results.
• Lead, mentor, and develop a small marketing team, promoting accountability, innovation, and data-led decision-making.
• Build productive relationships with external agencies and partners to deliver consistent, impactful campaign execution.

Candidate Profile

• Degree educated (minimum 2:1) in Marketing, Business, or a related discipline.
• CIM or IDM qualification strongly preferred.
• Proven success in B2B campaign management within fast-moving, transactional sectors such as insurance, fintech, SaaS, professional services, or technology.
• Track record in lead generation, conversion optimisation, and performance marketing across multiple channels.
• Strong grasp of CRM, automation, and analytics tools (e.g. HubSpot, Salesforce, Google Analytics, Adobe suite).
• Excellent project-management and stakeholder-engagement skills, with the ability to juggle multiple priorities.
• Creative, analytical, and commercially astute, able to balance innovation with measurable performance outcomes.
• Confident communicator with the energy, precision, and leadership style to influence at all levels.

The Opportunity

This appointment offers the chance to step into a visible, high-impact marketing leadership role where campaign performance directly drives business growth. You will shape and deliver integrated marketing that combines creativity, commerciality, and data-driven precision in a fast-paced, ambitious environment.

This position is office-based in Northampton, five days per week.