Morgan Healey Exclusive
Location: Ideally 2 days per week in London or fully remote
Salary: £50,000 - £70,000 depending on experience
Our client, a leading research intelligence platform, requires an Interim Senior Marketing Manager for a 12-month fixed-term contract.
Key Responsibilities:
Take ownership of the marketing strategy and delivery; shaping and executing campaigns that drive brand awareness, adoption and revenue.
Lead a varied marketing mix including conference promotion, social media, paid advertising, webinars, content creation (case studies, blog posts, thought leadership), email marketing and other channels.
Monitor and report on campaign performance and ROI, using insights to optimise spend and focus.
Provide line management and leadership to our marketing executive.
You'll also collaborate with two additional part-time marketing contributors, the design team, and the broader team (e.g. content, product) to deliver high-quality output.
Get hands-on when needed: this is a small team and we value "all hands on deck," whether in planning, execution, or post-campaign analysis.
Skills & Experience:
Minimum 5 years of marketing experience, with at least 2 years working in or supporting the science / scholarly publishing / bibliometrics / research impact / Altmetrics / academic-policy sector.
Demonstrable experience across a broad marketing toolkit, content marketing, events/conferences, social media, paid media, webinars, email marketing, and more.
Strong commercial mindset: you're comfortable tracking metrics and ROI and using data to justify or adjust your marketing strategy.
Leadership experience, able to manage, mentor and coordinate a small marketing team and work collaboratively across departments.
Flexibility, agility and a "roll-up-your-sleeves" attitude: comfortable working in a dynamic startup environment where priorities may shift, and willing to be hands-on when needed.
Excellent communication skills, and an ability to translate technical / academic value propositions into compelling marketing messages.