Job Description
JOB TITLE: Junior Marketing Manager - College
REPORTING TO: Senior Marketing Manager
HOURS: 36.25 / Full time
LOCATION: Onsite, with the option of hybrid working
Job Purpose At Waverley Abbey, we seek to extend and build the Kingdom of God through encounter with Him through practical education, expectational hospitality and innovative enterprise for the spiritual and cultural renewal of this generation and generations to come. As Junior Marketing Manager - College, your primary purpose is to drive student recruitment and increase brand awareness of the Waverley Abbey College courses and products, ensuring that prospective students and customers engage deeply with our courses, understand their value, and convert successfully into applicants and enrolled students. You will lead the planning and delivery of all College-related marketing activity, from campaign coordination to content creation and digital optimisation. You will work collaboratively with the Senior Marketing Manager to execute strategic priorities and deliver high-performing recruitment campaigns that delivers exponential growth for Waverley Abbey College. Key
Responsibilities 1. Student Recruitment & Conversion
Ensure applicants receive timely, engaging and supportive communications throughout their decision-making process.
2. Campaign Planning & Delivery
Manage campaign timelines, ensuring activity is delivered on schedule and to a consistent standard.
3. Digital Marketing & Content Creation
4. CRM, Data & Audience Segmentation
5. Events & Lead/Enquiry Engagement
6. Collaboration Across Teams
Liaise with tutors and student services to ensure communications reflect real student experience.
7. Brand Alignment & Creative Workflow
Personal Circumstances > Flexibility to work between 8am and 6pm, and occasional evenings and weekends as the role requires (D)
Experience
Education, qualifications and other requirements
