Account Director

Agentur : Havas Play Stellenbeschreibung : Job Title Account Director Reports To Business Director Role Summary The Account Director (AD) role that sits within the Client Services/Activation Team at Havas Play, delivering multi-channel campaigns. An integrated role spanning partnerships, rights management, and activation/events, with an understanding of social and comms.Account Director on HSBC , leading partnership-led campaigns across Culture, Community and Financial Education. Purpose of Role The AD is one of the most senior day to day account leaders and it is theirresponsibility to manage the work that comes in and lead all work going out, ensuring high quality response to briefs and timely delivery of campaigns.The AD requires strong interpersonal skills, understanding demands of both clients, partners, and inter-agency teams - connecting the different teams in the business to deliver on briefs and campaigns; as well as being accountable for all of the financial procedures and processed across their account(s).The AD should have in-depth industry knowledge, be an exceptional client handler who is adept at managing multiple client stakeholders, whilst also leading and developing the team and working within a diverse mix of team structures. They should possess a commercial mindset, being able to manage large-scale scopes of work & budgets and identify and deliver on potential growth opportunities for the business.The AD will lead the output of a D2D account team, compromising of an AM and SAE, whilst managing upwards (BD, Managing Partner). They are responsible for resourcing projects within the team, managing team capacity and working with specialist department teams (Strategy, Creative, Studio, Production, Measurement, Talent & Influencer etc.) to ensure the appropriate resources have been committed to workstreams. Key Responsibilities As an Account Director, you should be confident in all of the areas laid out below: Multiple Account Management: Ability to oversee multiple accounts and increased workloads through proof of delegation (both upwards and downwards) of other tasks and responsibilities. Working across multiple clients and projects at one time whilst maintaining a high work standard. Staying calm and displaying a positive attitude whilst under pressure, and successfully delegating in order to keep work manageable. Ability to proactively drive projects forward, bringing in wider agency expertise & personnel in the process; ensuring all steps & stakeholders are factored into project timelines. Connecting teams within the business to deliver on client work. Supporting on managing the capacity of the account teams, keeping work to scope and having a handle on any over or under delivery. Writing and Presentation Skills: Have strong creative and corporate writing skills, to be used across external documents such as client proposals and reports, as well as internal documents such as toolkits and case studies Ability to adapt your communications based on the needs of your clients & your team. Effectively communicate both verbally and in writing to be clear & concise in client-facing comms as well as when briefing suppliers and the internal team Have great attention to detail and ensure all written work is delivered to a high standard of quality Demonstrate confidence in competently talking clients though a document or pitching an idea, outlining the process you've taken to answer the brief Instill confidence by showcasing your understanding of the client's brand/business when "selling" the idea to them. Reviewing and reinforcing a high standard of comms and presentation amongst the teams going out to clients and businesses Approach, initiative & problem solving: Be positive, proactive and solutions-driven - always think one step ahead Aspire to be fully accountable for day-to-day operations at the same time as empowering the team (particularly AM, SAM) to feel in control and accountable themselves Stay close enough to the day to day work coming and out of the accounts, anticipating potential problems and issues. Always think ahead - leaving enough time for planning, scope and budgets to be created ahead of work beginning. Relationships: Have a strong working relationship with your client and be seen as the trusted point of counsel. Be an active listener to really understand your clients world. Feel comfortable and confident challenging & pressing the agency view, always with a solution-based mindest. Be approachable and accessible to every member of your team Work fluidly with different departments such as strategy, insights and creative, and following the processes of these teams Manage line reports staying cloise to their development, ambitions and objectives. Sets the standard for your team to learn & develop from. Strategic skills & answering briefs: Champion for the agency's processes - Have a strong POV on how to interrogate and answer a brief creatively, and how to position and articulate ideas to the client Be confident in the brief process from interrogating the brief, to insight, strategy and creative briefing, delegating to your team and drawing on other business team leads where necessary Demonstrate clear strategic thinking in your day-to-day work across your accounts and how this is framing the client's campaign against their business objectives. Have a good understanding of how to structure a brief response Campaign execution & administration: Oversee all plans and activations, including rights activation, live events, content generation, influencer engagement and coordinating suppliers Understand time to execute projects. Write scopes and negotiate these with client, where necessary (with support of BD/MP) Ensure you have the right team in place, with the right capacity and skillset Make sure your team is aligned on the objectives for the client and as an agency team Maintain motivation of your team - ensuring no one is overwhelmed with workload or falling behind on deliverables Oversee the AM/SAM administrative processes on your accounts (status reports, campaign reporting, budget trackers) and ensure they are being updated and delivered to the client on time Client services & industry knowledge: Understand your client's business so that you are in the best possible position to advise, challenge and upsell Stay abreast of new innovations within the industry to be able to contribute effectively in brainstorms and be proactive about new ideas for current or prospective clients Growth - Organic & New Business: The AD should look to identify ways to grow their clients organically - capitalising on these moments and taking initiative, with the aim to drive 10% YOY organic growth on client account(s). They should be instrumental in helping deliver agency RFPs and pitches outside of their D2D client account, understanding briefs, galvanising teams and delivering on time. The AD should have contacts within the industry, making sure they nurture and grow these relationships in order to bring in new opportunites to the business. People Management Management of day-to-day running of the team including keeping all members of the team up-to-date with account work and ensure that regular internal status meetings and/or check-ins are arranged. Continuous assessment of teams and distribution of work. Line management of x1 AM initially. Time Management The AD encompasses good logical planning, strong communication and the ability to manage expectations both internally and externally. Efficient time management is essential. They will ensure that they and the team are delivering work on time and are conscientious with deadlines. Being able to anticipate pinch points on their accounts, which may effect capacity and workloads of the team. Process