Marketing Executive

Marketing Executive
York
40,000 - 45,000 + benefits

KO2's client is a technology-led business supplying advanced software tools to automotive OEMs. As the company continues to grow, they are expanding their in-house marketing function and are now looking for an experienced Marketing Executive to join their team in York.

This is an office-based role with some flexibility for home working. The role benefits from close collaboration with the wider business, so candidates should expect to spend a significant proportion of the working week onsite.

The role
This position sits within a small, collaborative marketing team and reports directly into the Head of Marketing. The successful candidate will play a key role in driving digital marketing performance across multiple channels, bringing fresh ideas, insight and hands-on expertise.

The focus is on B2B digital marketing within a technical environment. While prior automotive experience is not required, an interest in technology and the ability to quickly understand complex products is essential.

Key responsibilities include:

• Managing and optimising PPC campaigns, with a focus on improving conversion rates and ROI
• Developing and executing SEO strategies to reduce reliance on paid channels over time
• Analysing performance across digital channels and using data to guide decision-making
• Creating and repurposing digital content and marketing assets, including infographics, short videos, blog content, eBooks and similar materials
• Working with existing technical content and transforming it into engaging digital assets
• Managing website content through a CMS (Drupal experience is beneficial, but not essential)
• Exploring and leveraging emerging channels, including generative AI platforms, to increase visibility and traffic
• Working closely with sales to support account-based marketing and aligned campaigns

All digital marketing activity is handled in-house, so this role offers a high level of ownership and influence, with the opportunity to directly shape how marketing is delivered.

About you
This role would suit a mid-level marketing professional with solid experience in B2B digital marketing, ideally within a technology-focused environment.

You are likely to have:

• Proven experience across PPC, SEO and digital campaign management
• Strong analytical skills and a desire to understand what works, why it works, and how to improve it
• Experience creating or developing digital marketing assets from existing content
• A good working knowledge of content management systems
• Confidence working closely with sales teams and other stakeholders
• A proactive mindset, with the ability to bring new ideas and approaches to the team
• An interest in emerging technologies and AI-driven marketing channels

This is not a junior role, but equally not a senior management position. It is well suited to someone with several years of experience who is looking to grow, develop and take on more responsibility over time.

What's on offer

• Salary of 40,000 - 45,000, depending on experience
• Permanent role based in York
• Office-based position with flexibility to work from home
• Supportive, collaborative working environment
• Opportunity to shape and influence an evolving in-house marketing function