CRO Analyst (AB Testing & Google BigQuery)

CRO Analyst (AB Testing & Google BigQuery)

Our client, a leading global supplier for IT services, requires CRO Analyst to be based at their client's offices in London or Reading, UK.

This is a hybrid role - you can work remotely in the UK and attend the London or Reading office 2 days per week.

This is a 6+ month temporary contract to start ASAP

Day rate: Competitive Market rate

Role Description:

The client is looking for a data-driven and strategic CRO Analyst to join their team. The CRO Analyst will play a crucial role in optimising digital experiences, driving higher conversions, and improving user journeys across their digital platforms. The ideal candidate will have a strong background in data analysis, A/B testing, and performance optimisation. You will be working closely with cross-functional teams to identify opportunities for growth and execute effective CRO strategies to increase customer acquisition, retention, and overall ROI.

This role is key to optimising and enhancing the digital experience for customers, with a direct impact on the company's website performance through testing, analysis, and ongoing optimisation efforts.

Key Responsibilities:

• Data Analysis & Insights: Analyse website performance and user behaviour data to identify trends, pain points, and conversion bottlenecks
• User Journey Optimisation: Map and optimise user journeys, focusing on increasing conversion rates through the improvement of landing pages, funnels, and key touchpoints
• Strategy Development: Collaborate with site optimisation team
• Report & Present Findings: Create detailed reports and presentations to communicate insights, test results, and optimisation recommendations to stakeholders
• Utilise CRO tools such as Google Analytics, relevant platforms to track performance and manage testing initiatives
• Research & Benchmarking: Stay up-to-date with industry trends, best practices, and competitor activities to recommend and implement innovative CRO techniques
• Segmentation & Personalisation: Identify and target key audience segments with personalised experiences to drive higher engagement and conversion rates

Key Requirements

• Strong SQL skills
• Relevant work experience in a web analytical role with AB testing
• Google BigQuery experience
• A/B Testing
• Knowledge of data modelling techniques and best practices
• Familiarity with Agile methodologies and data development life cycles.

Due to the volume of applications received, unfortunately we cannot respond to everyone

If you do not hear back from us within 7 days of sending your application, please assume that you have not been successful on this occasion.