General Manager

  • KPI People
  • Wokingham, Berkshire
  • Feb 08, 2026
Full time

Job Description

Overview

General Manager - Wokingham - Basic Salary - £60,000 - OTE - £93,000 (uncapped) - Company Car - Extensive Benefits Package. Our client, a busy franchised dealership, in Wokingham has the requirement for an experienced General Manager / Head of Business to lead their successful dealership team. This role requires someone with a stable and proven history in the General Manager/Head Of Business role within a main franchise car dealership.

Responsibilities
  • Provide leadership & coaching to your dealership team
  • Communicate vision and goals
  • Oversee recruitment and retention of staff
  • Agree standards and the performance required
  • Conduct monthly appraisals/reviews with line managers
  • Install, monitor, and maintain processes
  • Provide, maintain, and ensure Excellent Customer Service is delivered at all times
  • Achieve profit and volume objectives against budget
  • Monitor and review each department's financial performance
  • Conduct monthly Accounts Reviews with line managers
  • Work with Dealership Accountant to examine accounts, operating controls, composite etc
  • Maintain financial controls to operate within expense budget
  • Develop and support marketing campaigns
  • Examine and control Weekly/Monthly debtors
  • Review sales volumes, pricing policy, discounts, parts pricing and labour rates
  • Build and manage relationships with manufacturer and suppliers
  • Health & Safety and Site Security
  • Monitor, understand and use best practice to achieve Group KPI's
Experience, Skills & Qualifications
  • Essential Requirements:
  • Minimum of 2 years General Manager / Head of Business / GSM experience
  • Franchised Dealership Experience
  • Full UK Driving Licence
Remuneration & Benefits
  • Basic Salary of £60,000
  • On Target Earnings of £93,000(uncapped)
  • Company Car
  • Extensive Benefits Package