Social Media Founder Branding and Content Strategist - relocate to Dubai

• Based in Dubai or willing to relocate
• Revenue-linked bonus structure
• Visa, medical insurance and Emirates ID provided

Role Overview

Treo Homes is seeking a Founder Branding & Content Strategist to build and scale the personal brand of Aron Lomax, Managing Partner of Treo Homes. This role will be responsible for developing and executing a content strategy designed to attract high-quality brokers to join Treo and international investors looking to invest in Dubai real estate.

This is a strategic role, not a junior social media position. The successful candidate will think like a media operator and strategist, owning content direction, scripting, assist with filming and editing - platform growth across Instagram, TikTok, YouTube, and LinkedIn.

Key Responsibilities

1. Content Strategy & Founder Positioning

• Develop and execute a rolling 90-day content strategy aligned with business objectives.
• Define and refine content pillars including: Dubai macroeconomics, investment education, broker training, founder insights, lifestyle content, and global market comparisons.
• Shape and protect the founder narrative, ensuring clarity, authority, and consistency across platforms.
• Turn market news and economic shifts into engaging founder-led commentary.
• Build recurring content series to establish authority and consistency.

2. Platform Execution

• Post daily content across Instagram and TikTok.
• Publish weekly 5-10 minute YouTube videos in collaboration with the marketing team.
• Publish twice-weekly LinkedIn thought leadership posts.
• Script, film, and edit short-form content in-house.
• Direct long-form production and ensure high production quality.
• Optimise captions, hooks, thumbnails, and retention strategies.
• Analyse performance data and continuously improve output.

3. Recruitment-Focused Content

• Create content showcasing Treo's culture, training academy, earning potential, and relocation opportunities.
• Develop 'day in the life' and behind-the-scenes content.
• Position Treo as the premier brokerage for ambitious brokers relocating to Dubai.

4. Investor-Focused Content

• Simplify complex market dynamics and explain investment strategies clearly.
• Compare Dubai property performance with global markets.
• Produce educational content on payment plans, yields, risk, and long-term market positioning.

Experience & Requirements

• Proven experience managing and scaling founder-led content.
• Strong scriptwriting and storytelling ability.
• Deep understanding of short-form hooks and audience retention.
• Experience collaborating with videographers and production teams.
• Strong editing capability (Reels, TikTok, Shorts).
• Real estate or finance knowledge preferred but not essential.
• Based in Dubai or willing to relocate.

Performance & Incentives

In addition to a competitive base salary, this role will include a revenue-linked bonus structure tied to measurable business impact, including broker recruitment performance and investor lead generation.

What Success Looks Like (12 Months)

• Significant growth of a highly targeted audience across platforms.
• Consistent inbound broker applications referencing content.
• Regular inbound investor enquiries.
• Clear positioning of Aron Lomax as a leading voice in Dubai real estate and market commentary.

How to Apply

Applicants must provide examples of founder-led content they have scaled, links to previous work, and a short outline of how they would uniquely position Aron Lormax within the Dubai real estate space.