Job Description
We are looking to recruit a Digital Marketing Manager to join our team based at either our London or Midlands site. You will join us on a full time, permanent basis. In return, you will receive a salary circa £38,000 to £42,000 per annum (dependent on location).
The Royal Air Force Museum is a national museum, a Government non-departmental public body (NDPB) and a registered charity, with two sister sites at London and Midlands. Our purpose is to share the RAF story, past, present and future using the stories of its people and our collections in order to engage, inform and inspire. Our Vision is to inspire everyone with the RAF story the people who shape it and its place in our lives.
We have two public sites (London and Midlands) and a stored collection (Stafford). Our trading company and active fundraising supplement Grant in Aid which comes through the Ministry of Defence.
The Royal Air Force Museum is a Carbon Literate organisation and as such promotes Carbon Literacy.
Purpose of the Digital Marketing Manager role:
We are looking for an experienced Digital Marketing professional to join our Marketing and Communications team, to lead on all aspects of digital marketing at the Royal Air Force Museum. You will be an important part of a closely-knit team that works collaboratively to deliver our goals.
The Digital Marketing Manager will drive the digital marketing strategy, working closely with the marketing team to deliver visitor and revenue targets, develop digital content and creative initiatives to build the RAF Museum brand, as well as playing a leading role in the development of new digital programmes, such as CRM and eCommerce initiatives.
This is a fantastic opportunity for someone with a passion for the potential of digital to lead and inspire, at an exciting time for the Museum as we deliver on the vision outlined in our Strategic Plan to 2030.
As a Digital Marketing Manager, you will have a variety of roles which will include:
- To support the Director of Visitor and Commerical Development in the development of the RAF Museum digital marketing and eCommerce Strategy. This commercially oriented strategy will build on the principles outlined in our Commercial Strategy and will focus on the development of the Museums digital business and in driving awareness and visits to the 3 RAF Museums.
- Set and deliver on annual and quarterly digital brand engagement and revenue targets across all online acquisition channels responsible for PPC, SEO, Display, Social Paid and Affiliates, ensuring KPI s are met. You will play a key role in developing our e-commerce and CRM, and data strategy, while working closely with our Retail Team.
- Develop a digital marketing strategy in collaboration with the wider Marketing and Communications team, to bring to life the Museum s annual brand marketing objectives. • Develop a digital performance report that highlights insights, results and recommendations across all key digital marketing and acquisition KPIs for all digital channels.
- Key responsibility for the development of the new RAF Museum website, in line with overall marketing objectives. This will consider the future integration of the Museum s website, its ticketing platforms, its CRM system, its social media channels, and its online store.
- Effective management of new website, CRM system, and social media channels; through optimization, updating, and the production of engaging content that aligns with our brand to improve the site s digital performance and KPIs
Regular travel between the Museum sites will be required.
Closing date for applications: 20th March :59 pm
Interviews will take place on: 31st March 2026 or 1st April 2026 (dependent on location)
If you think you have what it takes and want to be part of this exciting journey, please visit the jobs page on our website for further information. Join us in delivering our purpose and achieving our vision, ensuring that the Royal Air Force's story continues to enrich and inspire current and future generations. We would love to hear from you!
