Job Description
Marketing Officer (Individual Giving and Legacy)
Make a real impact in a marketing role with purpose.
At Prospect Hospice, we are dedicated to providing expert, compassionate palliative and end-of-life care to patients and families across Swindon, Marlborough, and northeast Wiltshire. We are now recruiting a Marketing Officer Individual Giving and Legacy, an exciting opportunity for a skilled and passionate marketing professional to help drive supporter engagement and secure essential fundraising income.
Hours
- 37.5 hours per week
- Hybrid working minimum 2 days in the office (Wroughton, Swindon)
- Flexible working options adaptable hours to suit your lifestyle
What is the role?
As our Marketing Officer for Individual Giving and Legacy Fundraising, you will play a key role in developing and delivering integrated fundraising campaigns across multiple channels, including direct mail, digital marketing, social media, and email marketing. You'll manage campaigns to promote regular giving, legacy donations, raffles, lottery entries, and in-memory giving.
Working alongside a supportive and collaborative team, you'll ensure every supporter receives a thoughtful and personalised experience. By using data insights to shape strategy and reporting on campaign performance, you ll help us grow sustainable income streams that fund vital hospice services.
Key Responsibilities:
- Deliver effective individual giving and legacy fundraising campaigns
- Develop segmented supporter journeys to boost donor retention and engagement
- Manage in-memory giving platforms, raffle and lottery programmes
- Collaborate with internal teams and external agencies to maximise impact
- Use donor data to inform and optimise fundraising performance
- Ensure all activities meet compliance and regulatory standards
About you:
We re looking for someone who is:
- Experienced in individual giving, direct marketing or legacy fundraising
- A strong communicator with campaign/project management skills
- Skilled in using fundraising databases and digital marketing tools
- Passionate about charity marketing and supporter experience
- Able to manage multiple projects with excellent attention to detail
- Aligned with our hospice values and mission to support people at end-of-life
- Inclusive and collaborative, working with internal teams and external partners alike.
- Committed to excellence, ensuring our fundraising communications are impactful, relevant, and strategically aligned.
Please see the job description for full details and person specification.
For more information or to have a chat about the role, please contact Nick Pride, Head of Individual Giving, Legacy & Supporter Experience
We offer a great range of benefits, including:
- 27 days annual leave entitlement (plus bank holidays)
- Flexible working
- Generous contributory pension scheme and life assurance
- Discounts with local retailers, gyms, and service providers including Blue Light Discount Card
- Employee Assistance Programme
- Family-friendly policies and practice
- Supportive induction, and training and development
- A values led, inclusive working environment
- Free parking on-site
To apply, please submit your CV and a cover letter detailing your suitability for the role and why you d like to work with us.
