Digital Marketing Content Manager

About the role

We are looking for a Digital Marketing Content Manager who can bring strong SEO knowledge together with a good understanding of brand storytelling in the fashion and retail world. This is a role for someone who enjoys working with content, understands how customers discover products online, and can help shape how the brand is found and experienced across all organic channels.

Key Responsibilities
SEO Leadership
Lead the SEO strategy across product, category and editorial content
Oversee all SEO requirements related to the migration from Hybris to Shopify
Protect rankings, traffic and organic revenue during and after the migration
Monitor organic performance and identify opportunities for improvement
Content Development
Create and manage an SEO led content plan that supports brand storytelling and commercial goals
Guide the production of onsite and blog content to ensure clarity, relevance and consistency
Use performance insights to optimise content across key customer touchpoints
Modern Search and LLM Readiness
Develop content structures that support visibility in AI and LLM powered search environments
Work with creators and internal teams to produce accurate and structured content suitable for new discovery behaviours
Digital PR
Support digital PR activity that enhances brand authority and organic growth
Collaborate with the Brand PR team to align key stories and campaigns
Cross Functional Collaboration
Partner with Brand, PR, Influencer and Content teams to maintain consistent tone of voice
Manage agency partners and ensure output meets quality and performance expectations

Experience and Skills
Background in fashion, retail or a consumer brand environment
Strong understanding of SEO, including content optimisation and keyword strategy
Ability to translate data insights into meaningful content actions
Experience working with PR, creator and content teams
Strong organisation and project management skills
Knowledge of digital PR or LLM content is beneficial but not essential

Benefits

Product allowance
Hybrid working pattern with three days per week in the office
Summer Friday early finishes across July and August
A day off for your birthday
25 days holiday plus bank holidays
Two weeks per year work from anywhere
Workplace nursery salary sacrifice scheme
Wellbeing support including Retail Trust, coaching and wellbeing apps
Career development allowance
Private health care and dental care
Regular social events organised by the internal wellbeing group

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