Job Description
SVOD Brand Marketing Manager
Role: Brand Marketing Manager
Specialism(s): SVOD, TV/Theatrical, Campaign Management, Brand Marketing, Partnerships, Agency Management, Budgeting & Forecasting, Marketing Campaigns, Insights, Content, VOD
Type: Contract, Daily Rate
Location: London (4 days on-site per week)
Start: ASAP/Urgent
Daily Rate: £350 - £371 per day
Duration: 3 months (Initial Duration)
SVOD Brand Marketing Manager
CPS Group UK are delighted to be supporting a global entertainment brand to appoint a seasoned SVOD Brand Marketing Manager to develop insight-driven marketing strategies and top-tier marketing campaigns at both brand and IP/content levels.
The individual will have day to day responsibility for UK marketing activity alongside peers, working with the research and insights teams, be the expert on the UK market- audiences & behaviours, the TV & SVOD landscape and broader entertainment landscape.
The role is an initial 3-month contract with a high prospect of further extension, based on-site (4/5 days) in London.
Role Overview
* Create and execute industry leading, insight driven, innovative & effective marketing campaigns at brand and specific IP level
* Manage and be responsible for campaign planning process and timelines, including internal and external briefings, implementation and post-campaign reporting & analysis
* Ensures learnings and recommendations flow into future activity.
* Daily management of the media agency, building a strong and trusted partnership to ensure continued innovative and effective campaigns.
* Campaign budget management, tracking purchase orders, managing vendors, and supporting quarterly financial planning
* Partner with the Performance, Promotions and Retention teams to ensure media plans are connected and intertwined with their activity.
* Be a key point of contact with the publicity team to ensure we are aligned and maximising brand and content publicity opportunities.
* Be an expert on attitudes and behaviours of key UK audiences and where and how to connect with them
* Understand the competitive environment from both a platform and content perspective
* Applying insights to gain competitive advantage
Required Skills & Experience
* Proven Marketing Manager-level experience
* Experience working within the Entertainment industry (TV, SVOD or Theatrical)
* Ability to ideate and manage high profile, E2E marketing campaigns for entertainment content
* Understands audiences and applies this knowledge to development and implementation
* Previous agency management experience
* Previous budget management experience
* Strong strategic marketing capabilities and implementation skills
* Meticulous organisational skills
* Strong presentation and communication skills
For more information or immediate consideration for this opportunity, please contact Charlie Grant at CPS Group UK (see below)
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