Digital Marketing Manager - Schools

For the past 8 years, Just Finance Foundation has been growing our LifeSavers programme, bringing financial education to life in primary schools across the UK.

In 2025 alone, 135,809 of children across 551 schools had the opportunity to build essential money skills. It s something we re really proud of. But we re not done yet.

We believe every child deserves the chance to grow up with confidence about money and we re looking for someone who can help us reach many more classrooms.

The role

This is a unique opportunity for an experienced, hands-on digital marketer to shape how we connect with teachers across the UK.

Over the next two years, we ll be:

• Supporting primary schools in England as they prepare for a new curriculum
• Expanding our reach across Scotland and the devolved nations

You ll play a key role in making that happen: leading digital marketing activity that grows awareness of LifeSavers and inspires more teachers to take part.

Working with a collaborative and ambitious team, you ll turn insight into action: building smart, effective campaigns and journeys that make it easy for teachers to discover, sign up, and get started.

What you will be doing (a summary)

• Design and deliver digital customer journeys for teachers from first awareness through to sign-up and early engagement
• Grow teacher participation by increasing high-quality leads, enquiries and sign-ups
• Plan, run and optimise digital campaigns across channels, including paid ads
• Improve how our content shows up in search, helping more teachers find what they need
• Use data and insights to continuously improve performance and make strategic decisions

About you

You ll bring:

• Experience building and improving digital customer journeys (from awareness through to conversion and onboarding).
• Confidence managing key digital channels like social, web and email.
• Hands-on experience running successful paid digital campaigns.
• Strong analytical skills, using tools like Google Analytics to track and improve performance.
• Great organisation and a focus on delivering against targets.

Most importantly, you care about the impact of your work. You re motivated by the chance to help children build skills that last a lifetime.

Why join us?

You ll be part of a team that s supportive, ambitious, and genuinely cares about making a difference.

This is a role where your ideas matter, your work has real impact, and your growth is supported every step of the way.

Together, we can make sure financial education becomes an everyday part of growing up.

How to apply

Please send your CV and a cover letter of no more than 2 pages to the email address provided no later than Sunday 19th April. Interviews will be held via Teams between Thursday 23rd April and Thursday 30th April.

Potential Applicants: If you re interested in applying and excited about working with us but are unsure if you have the right skills and experience, we d still love to hear from you. We don t expect everyone to meet all the criteria listed.

JFF is an inclusive organisation and we welcome all applications. We want our workforce to be truly representative of the communities we serve. Diversity is an asset to our organisation and helps us create an inclusive, welcoming environment for all.