PowerToFly
Senior Media Specialist, Global Media Strategy & Insight Introduction to the team We create and deliver tailored marketing strategies for Expedia Group's brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. Our team delivers travel inspiration through boundary-pushing media solutions and purposeful sponsorships. By blending strategic innovation with advanced technology, we create seamless, high-impact journeys that captivate travelers and elevate our brands. We measure success through the sustained growth we deliver for Expedia Group via our trusted worldwide collaborators. Make an impact EG Media & Sponsorships is seeking a visionary Senior Media Specialist, Global Media Strategy & Insight to lead the global media approach, best practice, insight, optimisation, and effectiveness, to maximise the effectiveness of brand advertising for one of Expedia Group's core brands. You will develop and embed evidence-based media strategy across markets and channels - defining global media planning principles, leading a test-and-learn agenda and driving continuous optimisation of media investment. You will collaborate closely with Media Business Directors, Brand Organisations, Market Managers, Channel Leads and external partners to maximise EG's brand advertising. This person will also champion automation and AI to streamline the planning process. In this role, you will: Brand Media Strategy Leadership & Stakeholder Engagement Act as the primary global media strategy lead for partnering with Media Business Directors to shape strategic planning and execution. Media Optimisation Develop and maintain the global media planning principles and media best practice. Guide the allocation and optimisation of DG media budgets across channels and markets. Lead the quarterly Insights & Optimisation Forums, ensuring learnings are shared and embedded in planning. Coach and advise Media Planning team members to analyse global media and sponsorship learnings, acting upon insight to drive continuous improvement. Operations, Automation & Agility Streamline media planning processes through centralisation, automation, and collaboration. Champion AI-driven solutions to reduce resource requirements and enhance strategic focus. Ensure the end-to-end media strategy and planning process is efficient, scalable, and delivers measurable business outcomes. Learning Agenda & Partner Research Own and maintain the EG Media Learning Agenda, sourcing and prioritising business questions, hypotheses, and insights. Collaborate with academic research institutes, external consultants, media vendors and industry partners to advance our understanding of how advertising works. Consolidate and socialise insights across the organisation, building a robust knowledge base for media channel mix and partnerships. Experience & qualifications: Proven expertise in strategic media planning, optimisation, and effectiveness, either in-house or agency-side. Deep understanding of evidence-based media strategy and comfortable with marketing analytics methods (e.g. MMM, incrementality testing etc.) Curious thinker and problem-solver who enjoys innovating to drive growth. Strong consultative and stakeholder management skills, with the ability to advise and influence at all levels. Demonstrated success in driving operational efficiency through automation and a curiosity for AI's future role in media planning processes. Excellent communication, analytical, and problem-solving abilities. Interdependencies Media Business Directors Brand VPs and IM&C Agency partners Marketing Analytics, Media Data, Traveler Research & Insights Media Planning, Media Investment The total cash range for this position in West Hollywood is $94,000.00 to $131,500.00. Employees in this role have the potential to increase their pay up to $150,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Seattle is $94,000.00 to $131,500.00. Employees in this role have the potential to increase their pay up to $150,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits. Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request. Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Senior Media Specialist, Global Media Strategy & Insight Introduction to the team We create and deliver tailored marketing strategies for Expedia Group's brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. Our team delivers travel inspiration through boundary-pushing media solutions and purposeful sponsorships. By blending strategic innovation with advanced technology, we create seamless, high-impact journeys that captivate travelers and elevate our brands. We measure success through the sustained growth we deliver for Expedia Group via our trusted worldwide collaborators. Make an impact EG Media & Sponsorships is seeking a visionary Senior Media Specialist, Global Media Strategy & Insight to lead the global media approach, best practice, insight, optimisation, and effectiveness, to maximise the effectiveness of brand advertising for one of Expedia Group's core brands. You will develop and embed evidence-based media strategy across markets and channels - defining global media planning principles, leading a test-and-learn agenda and driving continuous optimisation of media investment. You will collaborate closely with Media Business Directors, Brand Organisations, Market Managers, Channel Leads and external partners to maximise EG's brand advertising. This person will also champion automation and AI to streamline the planning process. In this role, you will: Brand Media Strategy Leadership & Stakeholder Engagement Act as the primary global media strategy lead for partnering with Media Business Directors to shape strategic planning and execution. Media Optimisation Develop and maintain the global media planning principles and media best practice. Guide the allocation and optimisation of DG media budgets across channels and markets. Lead the quarterly Insights & Optimisation Forums, ensuring learnings are shared and embedded in planning. Coach and advise Media Planning team members to analyse global media and sponsorship learnings, acting upon insight to drive continuous improvement. Operations, Automation & Agility Streamline media planning processes through centralisation, automation, and collaboration. Champion AI-driven solutions to reduce resource requirements and enhance strategic focus. Ensure the end-to-end media strategy and planning process is efficient, scalable, and delivers measurable business outcomes. Learning Agenda & Partner Research Own and maintain the EG Media Learning Agenda, sourcing and prioritising business questions, hypotheses, and insights. Collaborate with academic research institutes, external consultants, media vendors and industry partners to advance our understanding of how advertising works. Consolidate and socialise insights across the organisation, building a robust knowledge base for media channel mix and partnerships. Experience & qualifications: Proven expertise in strategic media planning, optimisation, and effectiveness, either in-house or agency-side. Deep understanding of evidence-based media strategy and comfortable with marketing analytics methods (e.g. MMM, incrementality testing etc.) Curious thinker and problem-solver who enjoys innovating to drive growth. Strong consultative and stakeholder management skills, with the ability to advise and influence at all levels. Demonstrated success in driving operational efficiency through automation and a curiosity for AI's future role in media planning processes. Excellent communication, analytical, and problem-solving abilities. Interdependencies Media Business Directors Brand VPs and IM&C Agency partners Marketing Analytics, Media Data, Traveler Research & Insights Media Planning, Media Investment The total cash range for this position in West Hollywood is $94,000.00 to $131,500.00. Employees in this role have the potential to increase their pay up to $150,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Seattle is $94,000.00 to $131,500.00. Employees in this role have the potential to increase their pay up to $150,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits. Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request. Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Mastercard
Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Director of Product Management - Alternative Payment Methods Europe Reporting to the VP of Europe Consumer Core Product Management, the Director will be a key member of a collaborative team shaping the strategy and execution of Alternative Payment Methods (APMs) across the region. This role combines product leadership with strategic acumen, requiring a consultative mindset to navigate complexity, ambiguity, and high-level stakeholder engagement. The Director will drive innovation, define product direction, and orchestrate cross-functional execution in close partnership with both Regional and Global Product teams-delivering a cohesive and impactful approach in a fast-evolving payments landscape. Key Responsibilities • Define and lead the European strategy for Alternative Payment Methods, aligning with global product vision and market trends • Collaborate with product managers across European markets to ensure consistency, scalability, and local relevance • Engage with internal stakeholders (e.g., Product Owners, Sales, Business Development) and external partners to drive alignment and execution • Translate complex strategic challenges into actionable product initiatives • Communicate effectively with executive leadership, providing clear updates, insights, and recommendations • Monitor market trends, competitive landscape, and emerging technologies to inform product decisions Job Requirements • Proven experience (5+ years) in product management, strategy, or consulting roles, ideally within payments, fintech, or financial services • Strong strategic thinking and analytical skills, with a track record of solving complex problems and driving business impact • Experience managing cross-functional teams and coordinating across multiple geographies • Exceptional communication and stakeholder management skills, including executive-level engagement • Deep understanding of the European payments ecosystem and regulatory environment • Ability to thrive in ambiguity and lead through influence • Fluent in English; additional European languages are a plus • Willingness to travel across Europe as needed Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard's security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Director of Product Management - Alternative Payment Methods Europe Reporting to the VP of Europe Consumer Core Product Management, the Director will be a key member of a collaborative team shaping the strategy and execution of Alternative Payment Methods (APMs) across the region. This role combines product leadership with strategic acumen, requiring a consultative mindset to navigate complexity, ambiguity, and high-level stakeholder engagement. The Director will drive innovation, define product direction, and orchestrate cross-functional execution in close partnership with both Regional and Global Product teams-delivering a cohesive and impactful approach in a fast-evolving payments landscape. Key Responsibilities • Define and lead the European strategy for Alternative Payment Methods, aligning with global product vision and market trends • Collaborate with product managers across European markets to ensure consistency, scalability, and local relevance • Engage with internal stakeholders (e.g., Product Owners, Sales, Business Development) and external partners to drive alignment and execution • Translate complex strategic challenges into actionable product initiatives • Communicate effectively with executive leadership, providing clear updates, insights, and recommendations • Monitor market trends, competitive landscape, and emerging technologies to inform product decisions Job Requirements • Proven experience (5+ years) in product management, strategy, or consulting roles, ideally within payments, fintech, or financial services • Strong strategic thinking and analytical skills, with a track record of solving complex problems and driving business impact • Experience managing cross-functional teams and coordinating across multiple geographies • Exceptional communication and stakeholder management skills, including executive-level engagement • Deep understanding of the European payments ecosystem and regulatory environment • Ability to thrive in ambiguity and lead through influence • Fluent in English; additional European languages are a plus • Willingness to travel across Europe as needed Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard's security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Mastercard
Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Director of Product Management - Alternative Payment Methods Europe Reporting to the VP of Europe Consumer Core Product Management, the Director will be a key member of a collaborative team shaping the strategy and execution of Alternative Payment Methods (APMs) across the region. This role combines product leadership with strategic acumen, requiring a consultative mindset to navigate complexity, ambiguity, and high-level stakeholder engagement. The Director will drive innovation, define product direction, and orchestrate cross-functional execution in close partnership with both Regional and Global Product teams-delivering a cohesive and impactful approach in a fast-evolving payments landscape. Key Responsibilities • Define and lead the European strategy for Alternative Payment Methods, aligning with global product vision and market trends • Collaborate with product managers across European markets to ensure consistency, scalability, and local relevance • Engage with internal stakeholders (e.g., Product Owners, Sales, Business Development) and external partners to drive alignment and execution • Translate complex strategic challenges into actionable product initiatives • Communicate effectively with executive leadership, providing clear updates, insights, and recommendations • Monitor market trends, competitive landscape, and emerging technologies to inform product decisions Job Requirements • Proven experience (5+ years) in product management, strategy, or consulting roles, ideally within payments, fintech, or financial services • Strong strategic thinking and analytical skills, with a track record of solving complex problems and driving business impact • Experience managing cross-functional teams and coordinating across multiple geographies • Exceptional communication and stakeholder management skills, including executive-level engagement • Deep understanding of the European payments ecosystem and regulatory environment • Ability to thrive in ambiguity and lead through influence • Fluent in English; additional European languages are a plus • Willingness to travel across Europe as needed Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard's security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Director of Product Management - Alternative Payment Methods Europe Reporting to the VP of Europe Consumer Core Product Management, the Director will be a key member of a collaborative team shaping the strategy and execution of Alternative Payment Methods (APMs) across the region. This role combines product leadership with strategic acumen, requiring a consultative mindset to navigate complexity, ambiguity, and high-level stakeholder engagement. The Director will drive innovation, define product direction, and orchestrate cross-functional execution in close partnership with both Regional and Global Product teams-delivering a cohesive and impactful approach in a fast-evolving payments landscape. Key Responsibilities • Define and lead the European strategy for Alternative Payment Methods, aligning with global product vision and market trends • Collaborate with product managers across European markets to ensure consistency, scalability, and local relevance • Engage with internal stakeholders (e.g., Product Owners, Sales, Business Development) and external partners to drive alignment and execution • Translate complex strategic challenges into actionable product initiatives • Communicate effectively with executive leadership, providing clear updates, insights, and recommendations • Monitor market trends, competitive landscape, and emerging technologies to inform product decisions Job Requirements • Proven experience (5+ years) in product management, strategy, or consulting roles, ideally within payments, fintech, or financial services • Strong strategic thinking and analytical skills, with a track record of solving complex problems and driving business impact • Experience managing cross-functional teams and coordinating across multiple geographies • Exceptional communication and stakeholder management skills, including executive-level engagement • Deep understanding of the European payments ecosystem and regulatory environment • Ability to thrive in ambiguity and lead through influence • Fluent in English; additional European languages are a plus • Willingness to travel across Europe as needed Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard's security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.